Understanding The Indian Music Industry episode 10 is about Music and Brand partnership hosted by Jesse J .  This is a very tough area to crack for musicians and here are two music business entrepreneurs to decode this marketing area .  My first panelist is a legend when it comes to music marketing , its non other than Shameer Tandon. He is the only music director to have had a robust corporate experience & this composer is currently the Managing Director & CEO of Music Boutique which offers a platform for non-film artists and their music. Music Boutique recently has curated OnePlus Playback, a series with original songs with the current music stars of India like Guru Randhawa , Divine , Jonita Gandhi and Neha Bhasin .The property has crossed half a billion views across 10 music videos & other shoulder content.  My second panelist is a young gun and passionate about startup and music ecosystem Mr. Gaurav Dagaonkar. In 2018, Gaurav launched Songfest, a digital music company that creates music solutions for brands, production houses and music labels. Songfest has rapidly grown with its IPs like The Chamiya Song and Doublemint FreshTake. At Songfest, Gaurav leads a young vibrant team of music creators and marketers who enjoy telling stories via music.  Produced by -   E365 India Pvt. Ltd : https://www.instagram.com/e365_events... Creative Partner -  https://www.instagram.com/agencywaale About Me : linktr.ee/thisisjessej