Hi my name is Jesse J and I have been a part of the Media and Entertainment Industry since 2000 , I always wanted to help artist generate revenue and music enthusiast become successful in the music industry . I have helped 1000’s of artist to release their content on all streaming platforms helped them monetize their music and successfully trained individuals and associates win more business both in sales and marketing in music Industry   Welcome to my show  What About This with Jessse J ?  What about this with Jesse J season 1 is all about Understanding Indian Music Industry from the eyes of the insiders, I do this webinar every Saturday at 4pm.  Episode 2 : Music Copyright Law in India  and Licensing  Let me introduce you to both of my panelist , Sandhya Surendran : A 2007 graduate from NALSAR, Hyderabad (India), Sandhya has over 13 years of experience as a business lawyer, with a special focus on the technology, media and internet sectors. She began her career with the erstwhile Amarchand & Mangaldas & Suresh. A. Shroff, a law firm in Mumbai, and moved to Infosys, Bangalore as in-house counsel in 2009. Following a three-year stint at Infosys, Sandhya joined the start-up unicorn, InMobi, in 2012 and worked with them for nearly five years before she decided to quit and start her own freelance practice, Lexic. Lexic specifically deals with startups and companies in the tech and music industries, where it also allows Sandhya to be actively involved in creating and building rights awareness among creative professionals with respect to intellectual property laws, in addition to supporting businesses with their commercial legal needs.  My Second panelist is a excellent musician himself , Aashish Rego One of the most prolific music composers in the Indian TV Industry, Aashish has been consistently breaking many records, while making many records. His innovative style of composition and unorthodox techniques of music design have contributed greatly to the Films, TV shows, Advertisements and Webseries he has scored for. He has scored music for one of the longest running TV shows on Indian Television “Balika Vadhu”, for which he was felicitated by the Jaipur International Film Festival for his contribution to Rajasthani music. Despite emerging from a strong Western Classical education, he is well versed with Indian music, especially the various folk styles pan India, which is heard in the various shows he has scored for. The speed with which he consistently churns out quality music is unparalleled. His clients are among the who’s who, of Indian Television and the Digital media, and swear by the value he adds to their Creative Expression , but today I want him to don the hat of Hon. Gen Secretary MCAI

Hi my name is Jesse J and I have been a part of the Media and Entertainment Industry since 2000 , I always wanted to help artist generate revenue and music enthusiast become successful in the music industry . I have helped 1000’s of artist to release their content on all streaming platforms helped them monetize their music and successfully trained individuals and associates win more business both in sales and marketing in music Industry business.  About Panelist -  Sushant Yattam is currently heading India’s top creator led Video Network Division at Qyuki Digital Media, a new modern media company, founded by Samir Bangara, A.R.Rahman and Shekhar Kapur. He has over a decade of experience in the digital media space specialising in content, marketing and influencer led media. Prior to being a founding team member of Qyuki, Sushant led the Digital Media Marketing for DisneyUTV, one of India’s leading digital businesses specializing in games, audio & video content. He began his career with Indiagames, India’s leading video game company and led it in creating the biggest offline gaming community in India. At Qyuki Digital Media, Sushant closely works with the upcoming talent in the entertainment industry. He has also played a key role in launching some of the mega- digital-first projects like Jammin’, ARRived, NEXA Music, Epic Fam Jam and many more. He is an active speaker on several platforms sharing his secrets about Digital and Content  Marketing strategy for the creators.    Rahul Singhal : Founder Pehchan Music .  Pehchan Music was created in 2016 with an aim to promote underground artists and give them an identity they deserve. Through these years, the team has nurtured music talents across India and given them a platform to prosper. They can proudly claim that artists with whom they have worked with like Rahul Jain, Stebin Ben, Vicky Singh, Piyush Shankar & many more have successfully managed to make it big in the industry. 5 million subscribes straight up .   Show Produced by : E365 Entertainment Everyday Creative Partner : Agencywaale

This week on Understanding The Indian Music Industry Ep 4 we have multi-talented Keyboardist Amol Dangi and Drummer Chiranjit Sinha for the session "Life of a Live Session Musician". Their experiences and the lessons they have learned which they will be teaching us is going to be nothing short of amazing.  In this webinar we will be covering the following : 1. How to be a successful Live Session Musician in India  2. How to promote yourself and get more live shows 3. 3 invaluable ideas on how to survive in Indian Music Industry as a Live Musician 4. How much does a Live Session Musician Earn 5. What is the role of a session musician

This is Episode 5 of the Understanding The Indian Music Industry series.  Two popular Indian sound engineer discuss with me about their life as a sound engineer in India music Industry.  About Panelist :   Chinmay Harshe : A very very successful Sound Engineer ,  he has been working in the Music industry for over 19 years and have managed to explore a variety of genres and aspects of Music Recording (Film ,Tv , Live Shows). As a live sound enigineer he has been mixing shows for artistes like Shreya Ghoshal, KK, Nikhil Dsouza, Neha Bhasin , Shalmali Kholgade, Clinton Cerejo , Shantanu Moitra, RaagaTrippin’ & various other artistes. He has been awarded as Best Mix and Mastering Engineer IRAA 2010 award in the Genre of music of ‘World Music’ for ‘String Struck' from the album Unspoken. Best Recording IRAA 2010 award for 3 Idiots.A biker who is extremely interested in photography , cycling enthusiast and a hiker in the making.  Camille Polycarp : A very prolific name when it comes to music live shows in India.He has been a Live sound engineer for over 4000+ live acts & musicals, and re-recording engineer for studio sessions in every genre of music.  He has been the festival  mix engineer for the Uzbekistan Jazz festival 2019[Guest Engineer], Supersonic Pune 2019 edition{Technical}, Festival Engineer @Riff 2017 & 2018, Paddy-fields 2018, Hridhay Drishyam 2017 & 2018, Good Vibes Festival 2018{Mumbai Edition}, Frog Fest August 2016 and the list is long .  About Jesse J :   Linkedin : https://bit.ly/bizJesseJFacebook : https://www.facebook.com/jessejulkaInstagram : https://bit.ly/instaJesseJTwitter : https://twitter.com/jessejulka

The topic for the 7th show is "Live Streams and Online Virtual Concerts" .For this show we have two passionate music business professionals .  Nishant Gadhok and Shaleen Agarwal.  About Panelist :   Nishant Gadhok : Founder at Gently Altered And Make Believe With an educational background in engineering and operations and a passion for music, arts and design, Nishant brings these facets together in his professional life as a creative entrepreneur. His imprint Gently Altered, has been a recognizable  force in India's alternative music spectrum since the past 7 years, while it's audio-visual-design wing Make Believe has been at the forefront of what he calls 'Experience Design'. Over the past few years he has worked with some of the most respectable entities in the music, arts, fashion and events industry, for designing immersive audio-visual environments which elevate the experiential aspect of live and digital showcases. With a vision to keep the artists and their fans connected in times of the pandemic, Mumbai based music and entertainment company Gently Altered has launched their newest venture Altered TV. The live-streaming platform aims to preserve the music community.    Shaleen Agarwal National head of Ticketing & Electronic music division @Skillbox Shaleen is heading ticketing at a Tech startup Skillbox, Its is an arts and music social networking community platform. The aim is to help businesses and artists land various opportunities to assemble at a 1 stop shop platform to engage, share skills and access opportunities via our services around Artist discovery and booking platform, event listing and ticketing, event curation, live streaming platform , interaction forums, business/work features and releases, etc.  About Jesse J :   Linkedin : https://bit.ly/bizJesseJFacebook : https://www.facebook.com/jessejulkaInstagram : https://bit.ly/instaJesseJTwitter : https://twitter.com/jessejulka  Big Thanks to My Team :   Abhijit Dey Arko Pal ( Agencywaale )  Kinjal Bhattacharya ( Founder - E365 India Pvt. Ltd )

Season 1 - Understanding The Indian Music Industry hosted by Jesse J   The topic for the 8th show is "Investment For Unsigned Artists".For this show we have two passionate Music Business Entrepreneurs - Rafael Pereira and Ankit Khanna   Ankit Khanna (Founder of DNH Artists) He has majorly contributed in getting the underground music scene the light it deserves in INDIA.His quest to innovate doesn’t stop here as he has always found new ways to push boundaries with India's most influential hip-hop label in partnership with his best friend Dilin Nair (RAFTAAR) which is known as KALAMKAAR.Kalamkaar has driven Indian hip-hop music into new directions giving hopes and aspirations to many young dreamers who find music as their first love.With the increasing competition in the music industry his quintessential thirst always remains to stand out with innovation.   Rafael Pereira ( Managing Partner, TINNUTS ) He is an intellectual property strategist working at the intersection of Law & Business relating to Technology, Entertainment, Arts & Culture. He is the managing partner of Tinnuts a new age intellectual property law firm where he works with creators across disciplines and entrepreneurs across sectors. A Berkeley Law graduate, Rafael has built a career as an entrepreneur with multiple ventures in the Creative Industry in Southeast Asia.    Connect with Jesse J  : https://linktr.ee/thisisjessej

Season 1 - Understanding The Indian Music Industry hosted by Jesse J  The topic for the 9th show is "Music Supervisor Is The New A&R".For this show we have two passionate Music Business Entrepreneurs - Alick Sethi and Akshay Shivpuri.  Alick Sethi ( Music Supervisor - Retox Music Ltd ) He has been a music supervisor for nearly 20 years. Starting as a radio DJ/Producer on his own UK show, he moved into sync by repping small indie labels and unsigned artists for sync deals onto TV commercials and movies. Concentrating on developing markets - Russia, Central Europe, India, and Asia, he soon morphed into a full-service music supervisor - producing composers, performing creative searches, and licensing. Of great importance to Alick is the craftsmanship aspect of this job, which is being able to decipher the nuances of a creative brief, take a poignant image or story, and find the song that will set it up just right for the audience, as the film-maker intended.  Akshay Shivpuri ( Founder , Music Curry ) He runs a music supervision agency based in Mumbai, India. Music Curry works as a music curator for Film Makers, Production Houses, OTT’s etc - making sure that the creative and business ends of the process is met.  Some of the live projects executed by our team - College Romance (Netflix Web-Show by TVF), FIRSTS (Web-Show by Dice Media), Love Travel Repeat (Web-Show by Gobble) & Brochara (Web-Show by Dice Media)

Understanding The Indian Music Industry episode 10 is about Music and Brand partnership hosted by Jesse J .  This is a very tough area to crack for musicians and here are two music business entrepreneurs to decode this marketing area .  My first panelist is a legend when it comes to music marketing , its non other than Shameer Tandon. He is the only music director to have had a robust corporate experience & this composer is currently the Managing Director & CEO of Music Boutique which offers a platform for non-film artists and their music. Music Boutique recently has curated OnePlus Playback, a series with original songs with the current music stars of India like Guru Randhawa , Divine , Jonita Gandhi and Neha Bhasin .The property has crossed half a billion views across 10 music videos & other shoulder content.  My second panelist is a young gun and passionate about startup and music ecosystem Mr. Gaurav Dagaonkar. In 2018, Gaurav launched Songfest, a digital music company that creates music solutions for brands, production houses and music labels. Songfest has rapidly grown with its IPs like The Chamiya Song and Doublemint FreshTake. At Songfest, Gaurav leads a young vibrant team of music creators and marketers who enjoy telling stories via music.  Produced by -   E365 India Pvt. Ltd : https://www.instagram.com/e365_events... Creative Partner -  https://www.instagram.com/agencywaale About Me : linktr.ee/thisisjessej

Welcome to Episode 11 of Understanding The Indian Music Industry hosted by Jesse J .  Jesse J helps music enthusiast's understand the Indian Music Industry from the eyes of the insiders .  Episode 11 - Hip Hop Music Scene in Mumbai Hip Hop Music got a lot of exposure in the mainstream due to Gullyboy , movie was based out of Dharavi . I get you the artist and manager who come from Dharavi, one has a strong lyrical acumen and super creative mind MC Altaf and the other who understands creativity and puts things into action Karan Amin.  We discuss all areas of a music business as a Rapper and his management.  Altaf Shaikhl Recording Artist & Lyricist Dharavi United & Gully Gang  Karan AminBusiness  Head & Management  Dopeadelicz & Dharavi United  Produced by - E365 India Pvt. Ltd : https://www.instagram.com/e365_events...  Creative Partner - https://www.instagram.com/agencywaale About Me : https://linktr.ee/thisisjessej

Hello and welcome to Understanding the Indian Music Industry episode 12 .   About Guests :   Nishant Matta is a photographer from India. With his determination to move ahead using his creativity, Nishant regularly tests himself by experimenting during shoots. He began his journey as a photographer when, in 2011, he started clicking portraits of his friends. Later, he did a small gig that took place at a club in New Delhi. Since then, Nishant has created his establishment with an increasing presence in the social media. He has clicked almost every famous electronic festival with audiences of thousands, and with almost every great DJ. From covering local events and gigs to capturing the Sunburn Festival, Nishant has done it all. His work has also been published on the social media updates of Sunburn Festival, and also on The Times Of India.     Swaraj Sriwastav is a freelance cinematographer and video editor with 3+ years of experience in digital media production. Additional experience in live events and lifestyle as a photographer. Adept with Adobe Premiere Pro, Lightroom and social media curation. Love travelling, meeting new people, sharing food and experiences.     This is going to be a fun interaction as I bring you best of both worlds Live and EDM music scene and artists .   We talk about host of things and do some myth-busting, shooting psychology etc   Topics : Shooting, Touring, Managing teams, Working with Festivals etc  Produced by - E365 India Pvt. Ltd : https://www.instagram.com/e365_events...  Creative Partner - https://www.instagram.com/agencywaale About Me : https://linktr.ee/thisisjessej

Hello and welcome to Understanding the Indian Music Industry episode 13 .  This is a very special episode , if you as an ARTIST/CREATOR/MARKETER want to keep your fans engaged with immersive visuals and engagement to increase the time spent and virality.  About Panelists :  Upasana Nattoji Roy Founder at theswitchstudio.com  Alumni of National Institute of Design, Ahmedabad, Upasana, is a visual artist, motion designer and director. As the founder of SWITCH! - a motion design studio she has worked extensively across the intersection of art, business and culture. She has also been a pioneer in the field of Title Design in India and was profiled on ‘Art of the Title’ as the Top 10 women in title design, along with being a finalist in SXSW excellence in title design. She brings in experience of over a decade in television in India and the Middle East.  Snehaal Dhruv Founder & CEO at SuperFan.Studio. With 16 years of experience overall, he has led the AR baton in India and has been instrumental in AR adoption on several platforms and driving growth for many brands. Prior to SuperFan he has consulted & worked at companies like KPMG, Goldman Sachs, Bank of America, J&J, Credit Suisse & several other Fortune 500 companies in the USA. He got his Masters's degree from Syracuse University, New York, USA, and undergrad degree from DJ Sanghvi, Mumbai. Apart from this, he is a complete Movie Buff.   Produced by - E365 India Pvt. Ltd : https://www.instagram.com/e365_events...  Creative Partner - https://www.instagram.com/agencywaale About Me : https://linktr.ee/thisisjessej

Hello and welcome to Understanding the Indian Music Industry episode 14 .  Pravik Digital founder Parul Setia and Tag Dog Media Co-Founder Shravan Patil will be joining me to talk about various strategies that an Artist / Music Label can acquire for a Music Video Release .    Panelists :  Parul Setia Founder & CEO at http://www.pravikdigital.com/Parul is the force behind Pravik Digital , north India's one of the best digital marketing agencies for Media and Entertainment.His specialities are Social Media Marketing · Brand Marketing · Advertising · Strategic Planning · Digital Marketing · Content Strategy · Product Marketing · Lead Generation · Event Marketing · Marketing Strategy . He has worked with some of the Top Names in the Punjabi music scene and Music labels like Tseries and ZeeMusic.   Shravan Patil Co-Founder @ COO at TagDog Media TagDog Media is a creative agency based out of Mumbai delivering a versatile range of web services ranging from Digital Marketing and Brand Promotions. Shravan has closely worked for music video campaigns with artists like Aditya Narayan and Adhyayan Suman to name a few.   Produced by - E365 India Pvt. Ltd : https://www.instagram.com/e365_events...  Creative Partner - https://www.instagram.com/agencywaale About Me : https://linktr.ee/thisisjessej

What About this ? with Jesse J ( Season 1 ) is all about Understanding the Indian Music Industry from the eyes of the insiders .  

 Episode 1 is about Artist / Celebrity Management and Booking Agents in India. 

On my first show I have two very successful music entrepreneurs Varun Malkani ( Founder : Elements Inc  ) and Kinjal Bhattacharya ( Founder - Director - E365 Entertainment Everyday )   Elements INC : https://elementsinc.co.in/E365 : Enetrtainment Everyday : https://www.e365.in/ Collectively they  both have more than 2 decades of experience in Media and Entertainment Industry .  

Topics : Sunburn Music Festival , Hip Hop Music in India , Electronic Dance Music in India , Bollywood Singers , Rappers , Independent Music , Live Nation , Book My Show , Techno Music , Tomorrowland , Eventfaqs , CAA , Artist Agreements , Manger and Artist Relationship and more