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Undisputed Authority
Liam Curley
4 episodes
1 week ago
How does an invisible expert become an Undisputed Authority? Each episode tells the story of how one expert became THE voice in their field. It's a deep investigation into how they developed insight, packaged IP, gathered a community, and built their business model. I read their books and articles, watch their keynotes, and listen to their podcasts to find the threads. Then we sit down for a conversation to fill in the gaps. This is not your standard interview style podcast. It's a narrative built from dozens of sources that reveal the real story of how they built business. I'm gathering strategies and patterns that you can apply to your expertise-driven business.
Show more...
Entrepreneurship
Business,
Management
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All content for Undisputed Authority is the property of Liam Curley and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
How does an invisible expert become an Undisputed Authority? Each episode tells the story of how one expert became THE voice in their field. It's a deep investigation into how they developed insight, packaged IP, gathered a community, and built their business model. I read their books and articles, watch their keynotes, and listen to their podcasts to find the threads. Then we sit down for a conversation to fill in the gaps. This is not your standard interview style podcast. It's a narrative built from dozens of sources that reveal the real story of how they built business. I'm gathering strategies and patterns that you can apply to your expertise-driven business.
Show more...
Entrepreneurship
Business,
Management
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Carl Richards
Undisputed Authority
44 minutes
1 month ago
Carl Richards

About Carl Richards

Carl Richards is a certified financial planner, bestselling author, and creator of The Sketch Guy column which ran in the New York Times for 10 years. He's known for simplifying complex financial concepts through hand-drawn illustrations and is the founder of the Society of Advice. 

In this episode, you'll discover

  • How two blank stares from smart clients led Carl to draw his first sketch
  • Why he emailed weekly to "just my mom" and kept going anyway
  • How a forwarded email reached a New York Times editor
  • What Carl means by "playing in traffic" and why it compounds
  • How he wrote his book by curating what already resonated with readers
  • Why he scrapped his online course business even though it was profitable
  • What the Society of Advice does differently (and why courses don't create outcomes)

Get the 10 Patterns of Disruptive Wisdom

There are 10 specific behavioural patterns that consistently separate authorities from equally talented experts who remain invisible.

Get the free 10-part email series where I break down those 10 patterns → liamcurley.co.uk/subscribe


Chapters: 

[00:00] Intro 

[00:58] Chapter 1 - A Problem You're Interested in Solving 

[12:41] Chapter 2 - Playing in Traffic 

[26:58] Chapter 3 - Consulting at Scale 


Resources: 

  • Carl's website: behaviorgap.com 
  • Books: The Behavior Gap, The One-Page Financial Plan, Your Money
  • Society of Advice: societyofadvice.com 

Sources used in the episode:

  • The Diamond Podcast for Financial Advisors
  • The Society of Advice YouTube Channel
  • Work Life Play with Aaron McHugh
  • Breakthrough Advisor Podcast
  • Advisor Marketing Made Simple
  • Lex Friedman Podcast
  • On Being with Krista Tippett
  • Lex Writer's Series

About Undisputed Authority

Each episode tells the story of how one expert became THE voice in their field – through deep research, conversation, and three-chapter narrative storytelling. Not hacks. Strategies and patterns you can apply to your expertise-driven business. 


About Liam Curley

Liam Curley helps expert consultants and entrepreneurs build authority through content strategy and thought leadership. He identifies the unique, counterintuitive insights that set experts apart and helps them develop the defining body of work that cements their place at the top of their field.

  • Work with Liam: liamcurley.co.uk
  • LinkedIn: linkedin.com/liamcurley33
Undisputed Authority
How does an invisible expert become an Undisputed Authority? Each episode tells the story of how one expert became THE voice in their field. It's a deep investigation into how they developed insight, packaged IP, gathered a community, and built their business model. I read their books and articles, watch their keynotes, and listen to their podcasts to find the threads. Then we sit down for a conversation to fill in the gaps. This is not your standard interview style podcast. It's a narrative built from dozens of sources that reveal the real story of how they built business. I'm gathering strategies and patterns that you can apply to your expertise-driven business.