Nancy and her husband Mark started their business in their apartment in 1988 with no formal business training, no design training, and no public presenting experience.
And yet together, they built the world's leading firm specialising in strategic communication, Duarte Inc.
Nancy became THE undisputed authority on storytelling and presentations. Her TED talk has 3.7 million views, and her books are foundational texts in the field.
How did she achieve all this? She focused on the one thing that moved the needle, not the many that nudge it.
Get the 10 Patterns of Disruptive Wisdom
There are 10 specific behavioural patterns that consistently separate authorities from equally talented experts who remain invisible.
Get the free 10-part email series where I break down those 10 patterns → liamcurley.co.uk/subscribe
Chapters:
[00:00] Intro
[00:51] Chapter 1 - An 18 Month Window of Opportunity
[16:34] Chapter 2 - Moving Upstream
[24:36] Chapter 3 - G-Force Growth
Resources:
Sources used in the episode:
About Undisputed Authority
Each episode tells the story of how one expert became THE voice in their field – through deep research, conversation, and a three-chapter narrative structure. Not hacks. Strategies and patterns you can apply to your expertise-driven business.
About Liam Curley
Liam Curley helps expert consultants and entrepreneurs build authority through content strategy and thought leadership. He identifies the unique, counterintuitive insights that set experts apart and helps them develop the defining body of work that cements their place at the top of their field.
Ryan Deiss is one of the godfathers of internet marketing. He co-founded DigitalMarketer, one of the largest marketing education platforms in the world, and used that platform to launch The Scalable Company.
He launched The Scalable Company with an existing audience, a validated problem, and a solution people loved – and the business almost failed.
Get the 10 Patterns of Disruptive Wisdom
There are 10 specific behavioural patterns that consistently separate authorities from equally talented experts who remain invisible.
Get the free 10-part email series where I break down those 10 patterns → liamcurley.co.uk/subscribe
Chapters:
[00:00] Intro
[01:19] Chapter 1 - Good Marketing Is Everything, Until It's not.
[08:36] Chapter 2 - The Idea Resonates, The Offer Does Not
[18:41] Chapter 3 - Building The Machine
Resources:
Sources used in the episode:
About Undisputed Authority
Each episode tells the story of how one expert became THE voice in their field – through deep research, conversation, and a three-chapter narrative structure. Not hacks. Strategies and patterns you can apply to your expertise-driven business.
About Liam Curley
Liam Curley helps expert consultants and entrepreneurs build authority through content strategy and thought leadership. He identifies the unique, counterintuitive insights that set experts apart and helps them develop the defining body of work that cements their place at the top of their field.
Blair Enns is a consultant and author who helps creative firms win business without pitching. He's the founder of Win Without Pitching, author of The Win Without Pitching Manifesto, Pricing Creativity, The Four Conversations and co-host of The 2Bobs podcast.
He's known for challenging the conventional sales process in the creative industry and building a luxury brand through scarce, high-quality work.
In this episode, you'll discover:
Get the 10 Patterns of Disruptive Wisdom
There are 10 specific behavioural patterns that consistently separate authorities from equally talented experts who remain invisible.
Get the free 10-part email series where I break down those 10 patterns → liamcurley.co.uk/subscribe
Chapters:
[00:00] Intro
[01:19] Chapter 1 - Win Without Pitching
[10:36] Chapter 2 - Manifesto
[25:14] Chapter 3 - Get Creative
Resources:
Sources used in the episode:
About Undisputed Authority
Each episode tells the story of how one expert became THE voice in their field – through deep research, conversation, and a three-chapter narrative structure. Not hacks. Strategies and patterns you can apply to your expertise-driven business.
About Liam Curley
Liam Curley helps expert consultants and entrepreneurs build authority through content strategy and thought leadership. He identifies the unique, counterintuitive insights that set experts apart and helps them develop the defining body of work that cements their place at the top of their field.
About Carl Richards
Carl Richards is a certified financial planner, bestselling author, and creator of The Sketch Guy column which ran in the New York Times for 10 years. He's known for simplifying complex financial concepts through hand-drawn illustrations and is the founder of the Society of Advice.
In this episode, you'll discover
Get the 10 Patterns of Disruptive Wisdom
There are 10 specific behavioural patterns that consistently separate authorities from equally talented experts who remain invisible.
Get the free 10-part email series where I break down those 10 patterns → liamcurley.co.uk/subscribe
Chapters:
[00:00] Intro
[00:58] Chapter 1 - A Problem You're Interested in Solving
[12:41] Chapter 2 - Playing in Traffic
[26:58] Chapter 3 - Consulting at Scale
Resources:
Sources used in the episode:
About Undisputed Authority
Each episode tells the story of how one expert became THE voice in their field – through deep research, conversation, and three-chapter narrative storytelling. Not hacks. Strategies and patterns you can apply to your expertise-driven business.
About Liam Curley
Liam Curley helps expert consultants and entrepreneurs build authority through content strategy and thought leadership. He identifies the unique, counterintuitive insights that set experts apart and helps them develop the defining body of work that cements their place at the top of their field.