Building authentic connection and strategic marketing go hand in hand.

Kerry Dobson, a group program architect and strategic intuitive, helps facilitators and entrepreneurs design transformational group experiences by leveraging strengths and adult learning principles.

In this episode, Kristi and Kerry discuss Kerry’s journey navigating marketing challenges including passive market research approaches and the power of intentional, one-on-one conversations with your ideal audience. Kerry shares insights on how to set clear feedback guidelines, embrace vulnerability in marketing, and use client language to build meaningful messaging.

You’ll learn:

• Why market research needs to move beyond passive tactics to purposeful dialogue
• How to frame feedback requests to encourage constructive and additive comments
• The importance of speaking your client’s language to deepen connection
• Strategies to build momentum through ongoing engagement and authentic storytelling
• How to stay motivated through positive feedback during marketing challenges
• Set clear boundaries on non-negotiables to protect your brand integrity
• Entering feedback conversations prepared and with the right mindset

Connect with Kerry Dobson:

• LinkedIn: https://www.linkedin.com/in/kerry-dobson/

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com