Episode Summary In this episode I talk about why testing my automations before I launch anything is non negotiable. I walk through exactly how I test my own checkout flows, why the follow up email matters, why the software I choose has to actually talk to each other, and how knowing my systems lets me fix things quickly when tech breaks. I also share a couple updates about LextroMind applications opening and my schedule being closed for the rest of the year. [IMPORTANT]: The waitlist is ope...
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Episode Summary In this episode I talk about why testing my automations before I launch anything is non negotiable. I walk through exactly how I test my own checkout flows, why the follow up email matters, why the software I choose has to actually talk to each other, and how knowing my systems lets me fix things quickly when tech breaks. I also share a couple updates about LextroMind applications opening and my schedule being closed for the rest of the year. [IMPORTANT]: The waitlist is ope...
Episode 136: SEO Cannot Be Separated From the Rest of Your Business (It’s Not Just “Tech” Stuff)
Up In My Business
40 minutes
2 months ago
Episode 136: SEO Cannot Be Separated From the Rest of Your Business (It’s Not Just “Tech” Stuff)
Episode Summary: Inside this episode, I framed SEO as a whole-business exercise, not just “computer tasks.” I talked about why you can’t separate SEO from your offers, messaging, site structure, and client experience. In my world, dialing in SEO means dialing in my business: ideal client clarity, clear offers, copy that sounds like you, pages that actually help people choose you, and technical pieces that support all of it. I also shared what’s coming with the newly revamped SEO School, gave ...
Up In My Business
Episode Summary In this episode I talk about why testing my automations before I launch anything is non negotiable. I walk through exactly how I test my own checkout flows, why the follow up email matters, why the software I choose has to actually talk to each other, and how knowing my systems lets me fix things quickly when tech breaks. I also share a couple updates about LextroMind applications opening and my schedule being closed for the rest of the year. [IMPORTANT]: The waitlist is ope...
