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Up In My Business
Lex Lancaster
152 episodes
1 week ago
Episode Summary In this episode, I’m talking through what planning for next year actually looks like in real life. I share why I intentionally blocked off three weeks at the end of the year, how I’m thinking about capacity, boundaries, and discovery calls, and why planning time off ahead of time is one of the most important things you can do as a business owner. This is a short, reflective episode about nourishing your business and your life, setting yourself up for rest before you’re burned ...
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Entrepreneurship
Technology,
Business,
Health & Fitness
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Episode Summary In this episode, I’m talking through what planning for next year actually looks like in real life. I share why I intentionally blocked off three weeks at the end of the year, how I’m thinking about capacity, boundaries, and discovery calls, and why planning time off ahead of time is one of the most important things you can do as a business owner. This is a short, reflective episode about nourishing your business and your life, setting yourself up for rest before you’re burned ...
Show more...
Entrepreneurship
Technology,
Business,
Health & Fitness
Episodes (20/152)
Up In My Business
Episode 152: Plan Your "December 2026" (And Other Vacation Time) Now
Episode Summary In this episode, I’m talking through what planning for next year actually looks like in real life. I share why I intentionally blocked off three weeks at the end of the year, how I’m thinking about capacity, boundaries, and discovery calls, and why planning time off ahead of time is one of the most important things you can do as a business owner. This is a short, reflective episode about nourishing your business and your life, setting yourself up for rest before you’re burned ...
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1 week ago
19 minutes

Up In My Business
Episode 151: Is Your Offer "Helpful"?
[IMPORTANT]: LEXTROMIND APPLICATIONS ARE OPEN today through Friday! — CLICK HERE TO LEARN MORE AND APPLY! Episode Summary In today’s episode, I talk about a mindset shift that I constantly have to revisit: asking whether something is actually helpful. I walk through how this came up during my Cyber Monday audits, how my internal biases made me feel like I wasn’t giving enough, and how the feedback from clients reminded me that “helpful” is wildly subjective. I share why I’m creating bo...
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2 weeks ago
15 minutes

Up In My Business
Episode 150: Not Launching the "Right" Offer
Episode Summary In this episode, I share why your digital product might not be selling, what it actually means when your audience doesn’t buy, and how offer–audience fit and launch strategy play a huge role in predictable results. I talk through a real example from an SEO School call, why templated launch protocols fall short, and how we approach individualized support inside LextroMind. Plus: Thanksgiving travel, my bootcut-jeans saga, and a quick wrap-up of how Black Friday/Cyber Monday wen...
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3 weeks ago
26 minutes

Up In My Business
Episode 149: Boosting Posts is Not the Same As Running an Ad on Instagram
Episode Summary In this episode, I talk about the quick differences between running a boosted post and an Instagram ad, but I don't really go into the WHY... my only goal for this episode was to let you know that it is different. Down the road, I'll let you know the details around it. [IMPORTANT]: CYBER MONDAY IS LIVE! (12/2/25 ONLY!) Head to my Instagram or website to get the sale link! [IMPORTANT]: The waitlist is open for The LextroMind! Applications will open in December. Join the waitlis...
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4 weeks ago
8 minutes

Up In My Business
Episode 148: Write Out the Entire List
Episode Summary In this episode, I talk about how important it is to write out the ENTIRE to-do list. Seems simple, but really, it's the most important thing you can do when you feel overwhelmed. [IMPORTANT]: The waitlist is open for The LextroMind! Applications will open in December. Join the waitlist! Topics I Talk About in This Episode LextroMind application dates and what the program includesMake the to-do list! That's it! Links Mentioned: The LextroMind Waitlist – applications...
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1 month ago
16 minutes

Up In My Business
Episode 147: You Need to Test Your Automations Before You Launch & Start Selling
Episode Summary In this episode I talk about why testing my automations before I launch anything is non negotiable. I walk through exactly how I test my own checkout flows, why the follow up email matters, why the software I choose has to actually talk to each other, and how knowing my systems lets me fix things quickly when tech breaks. I also share a couple updates about LextroMind applications opening and my schedule being closed for the rest of the year. [IMPORTANT]: The waitlist is ope...
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1 month ago
21 minutes

Up In My Business
Episode 146: Now Is the Time to Think About Your Schedule and Offers for Next Year
Episode Summary In this episode, I’m talking about reflecting on what to carry into next year—in your business, your schedule, and your offers. As we approach the end of the year, it’s the perfect time to assess what’s working, what’s not, and what needs to shift before January hits. I share how I’ve been doing this in my own business (including why I decided to drop my quarterly SEO retainer) and how clinic owners and service providers can apply the same approach to their schedules and servi...
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1 month ago
21 minutes

Up In My Business
Episode 145: What I Offer For My Payment Plans That Isn’t Traditional or “The Norm”
Episode Summary In this episode, I walk through exactly how I handle payment plans across my offers, why I do it this way, and how it has worked really well for both my clients and my business. I share where I don’t add fees, when I do, the risks I knowingly take on, and the values behind those choices. I also talk about how I structure discovery calls so you never feel pressured to make a big decision on the spot, and I give some quick guidance for in-person practices selling packages. Top...
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1 month ago
21 minutes

Up In My Business
Episode 144: How I Block Time In My Schedule and Protect My Time
Episode Summary I’m fiercely protective of my time, both work and personal, and in this episode I walk through the exact systems that let me run a solo business without burning out. I share how I use calendar blocks, structure with flexibility, call and deep-work days, and how I manage notifications so I can stay focused and responsive without being on all the time. You’ll hear how I prioritize current clients over new ones, why I batch similar tasks, and the simple tools I rely on to keep my...
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2 months ago
24 minutes

Up In My Business
Episode 143: Time Management and Creativity Hacks
Episode Summary I share a simple way I get more done without burning out: I use Parkinson’s Law on purpose—setting short, clear time boxes so the work fits the window—and I protect my focus while I’m in that window. I also talk about why creative work needs boredom first (so “hacks” don’t help unless I’ve made space), give personal and business updates (Toronto/Niagara-on-the-Lake wedding, seeing Sarah Eby and Emma Jack, booking Switzerland round two, my December/January time off, and SEO Sch...
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2 months ago
27 minutes

Up In My Business
Episode 142: Why I Used Paid Ads to Spread the Word About My SEO Crash Course
Episode Summary I unpack why I chose to run paid social ads for an organic SEO offer, how that decision fits my long-standing “organic first, then paid” philosophy, and what guardrails I used before spending a dollar. I also share a quick life update about travel, shutting down my calendar for the holidays to protect my free time, and a tiny pop-culture detour about why the new Taylor Swift album passes my assault bike test. Topics I Talk About in This Episode Upcoming travel and excitement...
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2 months ago
26 minutes

Up In My Business
Episode 141: Personal and Biz Catch-Up
Episode Summary Today’s episode is more of a casual catch-up than a strategy deep dive. I share where I’m at personally and professionally after launching SEO School, what my travel schedule looks like, how I’m planning time off this winter, and some behind-the-scenes of managing energy and boundaries as a business owner. I also chat about coaching, ads, reading more, and the focus modes I’m using on my phone to create better on/off hours. Consider this a peek behind the curtain at what’s hap...
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2 months ago
20 minutes

Up In My Business
Episode 140: SEO School is Open for Enrollment! What to Expect and Changes I Made
Episode Summary: SEO School is open for enrollment! (JOIN SEO SCHOOL)! In this episode, I walk you through exactly what it is, why I rebuilt it, and how it helps you get found on Google without paying for ads. I share the course structure (including the new Fast Track), what the Q&As and community support actually look like, and why I lead with transparency and zero red tape. I also talk about why starting SEO early matters, what I’d set up first if I were launching from scratch, and...
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3 months ago
22 minutes

Up In My Business
Episode 139: What You Really Need to Know About SEO and Google Updates
Episode Summary: In this episode, I break down what actually changed at Google last week and what it means for your SEO. Short version: your strategy does not need to change. Google tweaked how positions beyond page one are displayed and that temporarily broke most rank-tracking tools, but nothing about how you rank or what you should do has changed. I also share why this update can mess with motivation if you’re newer to SEO, how to keep measuring progress, and an update on the brand-new, fu...
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3 months ago
24 minutes

Up In My Business
Episode 138: How Long It Takes to See SEO Success
Episode Summary: In this episode, I set realistic expectations for SEO timelines and explain why they differ for brick and mortar vs online businesses. I walk through baseline timing (plan on 3 to 6 months minimum), why location helps local businesses see results faster, and how learning vs implementing inside SEO School affects your clock. I share how I’m redesigning the curriculum with a “just tell me what to do” track and a comprehensive workbook to speed up implementation. I also outline ...
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3 months ago
24 minutes

Up In My Business
Episode 137: SEO is a Protocol
Episode Summary: SEO isn’t a snap-your-fingers kind of thing, but it can be simple when you treat it like a protocol. In this episode, I walk through how I’m structuring SEO School to teach that protocol clearly, why I added a fast track for “tell me what buttons to push,” and how to think about the parts that truly do depend on your market. I also share a quick health update, a boundary win with work hours and iPhone Focus modes, and a few thoughts on ads, promises, and red flags to watch fo...
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3 months ago
24 minutes

Up In My Business
Episode 136: SEO Cannot Be Separated From the Rest of Your Business (It’s Not Just “Tech” Stuff)
Episode Summary: Inside this episode, I framed SEO as a whole-business exercise, not just “computer tasks.” I talked about why you can’t separate SEO from your offers, messaging, site structure, and client experience. In my world, dialing in SEO means dialing in my business: ideal client clarity, clear offers, copy that sounds like you, pages that actually help people choose you, and technical pieces that support all of it. I also shared what’s coming with the newly revamped SEO School, gave ...
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3 months ago
40 minutes

Up In My Business
Episode 135: SEO (Search Engine Optimization) and GEO (Generative Engine Optimization)
Summary In this episode, I break down the difference between SEO (Search Engine Optimization) and GEO (Generative Engine Optimization, or getting found on AI platforms like ChatGPT). I talk about how they overlap, why you can’t have good GEO without strong SEO, and what it really takes to show up in both Google searches and AI-driven results. I also share some personal updates, including a little life curveball from my weekend and celebrating my anniversary with Shanté. What I Talk About i...
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4 months ago
13 minutes

Up In My Business
Episode 134: A ChatGPT Hack for Building Your Schedule
Summary: In this episode, I share a way I used ChatGPT to audit and optimize my calendar. I talk about why flexibility is such a core value for me, how I used AI to map out my ideal schedule, and how this same process can work whether you run a clinic or an online business. I also touch on travel plans, updates from my coaching program, and why now is a great time to rethink your schedule for the year ahead. What I talk about in this episode: Life updates: beach volleyball weekends, sunscr...
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4 months ago
17 minutes

Up In My Business
Episode 133: Yappin' and Word of the Year Check-In
Summary In this episode, I bounce around a variety of personal and business updates while also checking in on my Word of the Year: “Intentional.” I share my thoughts on sponsorships and the value of brands who work with small creators, my appreciation for detailed clothing reviews, and how my iPad has been a great addition to my business. I also dive into conversations about focusing on the value of your own services instead of calling out others, the challenge of selling services that requi...
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4 months ago
41 minutes

Up In My Business
Episode Summary In this episode, I’m talking through what planning for next year actually looks like in real life. I share why I intentionally blocked off three weeks at the end of the year, how I’m thinking about capacity, boundaries, and discovery calls, and why planning time off ahead of time is one of the most important things you can do as a business owner. This is a short, reflective episode about nourishing your business and your life, setting yourself up for rest before you’re burned ...