R. Kenner French shares practical, real-world guidance on how small business owners can begin using artificial intelligence—even without a large budget or technical background. The discussion is sparked by a conversation with a client who runs a lean business with no employees and only a contractor overseas, yet wants to strategically deploy AI to grow and stay competitive. Kenner emphasizes that AI adoption is no longer optional and that starting small, consistently, and intentionally can produce meaningful results over time.
At a foundational level, Kenner recommends dedicating at least one hour per day to learning and using AI. This investment doesn’t need to be complex or expensive—it could involve the business owner or a virtual assistant experimenting with tools like ChatGPT to support daily operations. To reinforce accountability and leadership, he suggests organizing a local AI meetup, where the business owner leads discussions within their industry. This not only forces deeper learning but positions the individual as a local authority on AI, expanding influence, visibility, and professional credibility.
Kenner also encourages business owners to engage with the broader AI ecosystem by attending industry conferences such as AI4 or similar events. With consistent learning—approximately 20 hours per month—a small business owner can quickly outpace many so-called “experts” in the field. These events create opportunities to network, collaborate, and potentially even speak on panels in the future. Kenner underscores that Vast Solutions Group’s expertise in AI is built on years of hands-on experience, dating back to their proprietary AI model, Einstein, launched in 2018.
On the practical side, Kenner advises using AI tools—starting with ChatGPT Plus—for decision-making across the business. By building a strong knowledge base that reflects the company’s history, goals, and constraints, business owners can ask AI for strategic input on marketing, operations, sales, and growth. He also highlights the value of client-facing AI tools, such as chatbots and specialized GPTs for marketing, sales, HR, or customer service, which can improve responsiveness and efficiency without adding staff.
Ultimately, Kenner delivers a clear warning and opportunity: businesses that fail to adopt AI will struggle, not because AI replaces them directly, but because competitors who use AI will move faster, smarter, and more efficiently. AI tools are affordable, increasingly powerful, and accessible to nearly any business owner willing to invest time and curiosity. He concludes by encouraging listeners to leverage resources, including their website, community, and weekly AI-focused podcast segments, to stay ahead in an AI-driven business landscape.
Takeaways
• Spend at least one hour a day on AI.
• Engage with your community through AI discussions.
• Attend AI conferences to network and learn.
• Use AI for decision-making in your business.
• Implement a chatbot to enhance customer interaction.
• AI is essential for staying competitive in business.
• Invest time in learning about AI technologies.
• AI tools are becoming more affordable.
• Join community resources for ongoing AI education.
• Position yourself as an industry leader through AI knowledge.
Sound Bites
• Spend at least one hour a day on AI.
• AI models are getting cheaper over time.
• Invest time in learning about AI.
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