The conversation introduces Tino Dietrich, a serial entrepreneur known for his involvement in Ashley Madison and early disruption in the energy drink and online dating industries. He begins by emphasizing that the most valuable asset for any entrepreneur is the quality of their relationships—starting with themselves and extending outward to family and community. His background is rich: raised by entrepreneurial parents, he helped launch an early European energy drink that paralleled Red Bull’s rise, later entered global shipping and trading, and eventually became influential in digital ventures, particularly online dating.
Tino’s journey took a dramatic turn during COVID when he became severely ill and was placed on ECMO, with doctors unsure if he would survive the night. After receiving last rites and confronting the possibility of death, he reflected deeply on what he had accomplished versus what truly mattered. He realized that although he had achieved business success, his relationships and personal legacy were not aligned with the life he had envisioned. That near-death experience pushed him to reevaluate his priorities and commit to rebuilding the relational areas of his life.
This transformation led Tino to his current mission: coaching men—especially entrepreneurs—to strengthen their relationships with their spouses, children, and themselves. For him, infidelity is not a cause but a symptom of deeper relational fractures. He argues that men often pour their best energy into business while neglecting their homes, ultimately sabotaging the very life they’re trying to build.
Tino challenges excuses like “I don’t have time,” calling them limiting beliefs or “crappy rules.” He teaches that the solution is to consciously reorder priorities and recognize that business success can only reach its full potential when supported by a healthy home life. He shares a powerful success story of a father who, after completing the program, finally reconnected with his son—transforming a distant relationship into meaningful father-son bonding over a car project and a shared road trip.
To guide others, Tino created a data-driven coaching program and authored the upcoming book False Kings. He encourages people to start by reading the book and visiting DietrichInstitute.com to explore whether his philosophy aligns with their needs. The message of the interview is clear: true success is not measured only by money or achievements, but by the strength of one’s relationships and the legacy built at home.
Takeaways
• The ECMO machine is crucial for supporting heart and lung function.
• Facing a life-threatening diagnosis can be overwhelming.
• Conversations with medical professionals can be life-changing.
• Spiritual guidance can provide comfort in times of crisis.
• The uncertainty of health can lead to profound reflections on life.
• Communication with loved ones is essential during medical emergencies.
• Understanding one's condition is vital for emotional processing.
• The role of faith can be significant in coping with illness.
• Support systems are crucial during health challenges.
• Mortality is a topic that often surfaces in medical crises.
Sound Bites
• We have to put you on an ECMO.
• Why is he saying this to me?
• Call your wife or your family.
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