The past year didn’t just test margins—it rewired how smart sellers plan, create, and scale. We sit down with Abe Chomali to unpack the two forces that defined 2025—tariffs and AI—and get tactical about what actually moved the needle and how to turn those lessons into a winning 2026 strategy. We start with the tariff squeeze and why the brands that treated it as a finance problem, not a marketing problem, came out ahead. Abe breaks down contribution margin in plain terms and shows how earlie...
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The past year didn’t just test margins—it rewired how smart sellers plan, create, and scale. We sit down with Abe Chomali to unpack the two forces that defined 2025—tariffs and AI—and get tactical about what actually moved the needle and how to turn those lessons into a winning 2026 strategy. We start with the tariff squeeze and why the brands that treated it as a finance problem, not a marketing problem, came out ahead. Abe breaks down contribution margin in plain terms and shows how earlie...
#96 - Stop The Scroll: Build Listings Around Real Human Priorities
Velocity Sellers Podcast
29 minutes
1 month ago
#96 - Stop The Scroll: Build Listings Around Real Human Priorities
Think you know what your customer is thinking? We put that belief to the test with consumer behavior specialist Peter Paul Mann, who shows how smarter research uncovers the real motivations behind clicks and conversions. We dig into the practical differences between launch prep and optimizing an existing listing, why some A/B tests quietly mislead, and how to frame polls that surface true buying triggers instead of defaulting to “more for money.” We walk through a simple system for crafting ...
Velocity Sellers Podcast
The past year didn’t just test margins—it rewired how smart sellers plan, create, and scale. We sit down with Abe Chomali to unpack the two forces that defined 2025—tariffs and AI—and get tactical about what actually moved the needle and how to turn those lessons into a winning 2026 strategy. We start with the tariff squeeze and why the brands that treated it as a finance problem, not a marketing problem, came out ahead. Abe breaks down contribution margin in plain terms and shows how earlie...
