Think you know what your customer is thinking? We put that belief to the test with consumer behavior specialist Peter Paul Mann, who shows how smarter research uncovers the real motivations behind clicks and conversions. We dig into the practical differences between launch prep and optimizing an existing listing, why some A/B tests quietly mislead, and how to frame polls that surface true buying triggers instead of defaulting to “more for money.” We walk through a simple system for crafting ...