What if building a startup isn’t just about having a good idea, but about finding your place in the market?
Adam Stager, co-founder and CEO of TRIC Robotics, began his entrepreneurial journey designing robotic technology for the defense industry. But through customer discovery, he realized the same technology could have a lasting impact in agriculture.
Today, TRIC Robotics is helping farmers reduce pesticide use and boost yields with robotic automation and UV light. The company has grown from golf cart–sized prototypes to tractor-scale robots and recently closed a $5.5 million seed round to expand its impact in agtech.
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While 95% of corneal illnesses are either preventable or treatable, there are millions of people waiting for a corneal transplant. After identifying a gap in the corneal donation process, Katie Solley, cofounder and CEO of Eyedea Medical, has been working with her team to make corneal surgery more accessible worldwide.
In this episode, Katie shares how customer discovery helped her team refine their device and scale without venture-backed funding. Access the episode transcript here.
You'll hear:
How Katie worked with eye bank technicians to develop a corneal surgical device
Strategies for startups working to identify and unlock their customer base
How Eyedea Medical scaled commercialization relying solely on non-dilutive funding
Lessons learned from stress tests and advice for early-stage innovators
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From a $30,000 prototype built in a parking lot to manufacturing devices in a 5,000-square-foot facility, Micah Ulrich, CEO of Flux Hybrids, knows a thing or two about launching a venture. FluxHybrids develops plug-in hybrid conversion kits that allow gas or diesel vehicles to run on electricity when available, reducing the need for gas. In this episode, Micah shares his entrepreneurial journey and offers insight to startup founders looking to make a breakthrough. Access the episode transcript here.
You’ll hear:
Resources:
Follow VentureWell on LinkedIn, Instagram (@idea2impact), Bluesky (@venturewell.bsky.social), and Facebook for more stories and insights from entrepreneurs using innovation to change the future of sustainability, healthcare, and tech.