For our first podcast of the year, we want to talk about your Consumers Personality. So what exactly do we mean by your consumer personality? These are innate characteristics of people who purchase your product/service offering. There are 5 different personalities consumers can possess based on the Big 5 Personality types

With the holiday season in full swing, and customers buying more than their usual quantity of products as well as increasing the number of services they require, competition will be stiffer this season. As such we are going to be giving you 15 strategies to use to win new and renew your relationship with existing customers.

This week, we are talking about Branding. What it is and the different forms of branding. Branding is the process of creating an identity for your product which distinguishes it from a mere commodity. Branding helps your product become more recognizable and increases the trust towards it. Branding is extremely essential to an MSME, it increases the value of your product or service. Contact versa research at www.versa-research.com to learn more

This week we are talking about Industry Reports! A few of us have written Industry Reports but many of us have actually read them. In just a few minutes we are going to take you through what industry reports are, and why you need to create/purchase one of your industry.

This week we are talking about Business Life Cycle! Every business has a cycle from the day it was launched to when it eventually ends. Business Life Cycle is the progression of a business from the beginning to the end.

This week we are talking about Competitor Analysis! Knowing your competitors and conducting a well detailed analysis on them is very beneficial for your business.

This week we are talking about Unique Selling Proposition also referred to as USP! In just 2 minutes we will break it down to you

Customer Churn! A popular phrase in the Telecommunications industry! Today, we are going to break it down to you in less than 2 minutes

Cross Selling! I am sure we have all heard this term! Today, we are going to break it down to you in less than 2 minutes

Hello everyone and welcome to Versa Research's Podcast. Versa Research is a market research company in Nigeria, focused on accelerating the growth of Small and Medium Sized Businesses. In this podcast we are going to be talking about topics related to marketing and market research. For more information, visit our website www.versa-research.com. And follow us on our social media platforms with the handle @versaresearch. Enjoy!