S2 E11 - Why founders should build a personal brand on LinkedIn

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Video First

Sway One

32 episodes

1 week ago

In this podcast, we provide B2B marketing & content leaders with the strategy guidance and tactics they need to win on video.

Marketing

Business

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In this podcast, we provide B2B marketing & content leaders with the strategy guidance and tactics they need to win on video.

Marketing

Business

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S2 E11 - Why founders should build a personal brand on LinkedIn

Video First

15 minutes 20 seconds

1 year ago

S2 E11 - Why founders should build a personal brand on LinkedIn

A founder with a strong LinkedIn personal brand is like the equivalent of having 15-20 SDR's.
a.k.a. they can drive substantial pipeline all by themselves.
In 2024 and onwards...
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The B2B companies that place their founder (+ execs) at the heart of their content strategy will gain a real competitive advantage over those who don't.
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Why? Two main reasons:
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1) Personalities now dominate the inter-webs NOT faceless corps.
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2) A personal brand is the best way (outside of in person networking) to build trust and relationships at scale.