[00:00] - Intro to Video as a Content Pillar
[01:30] - The Evolution of Blogging to Podcasts
[02:45] - Benefits of Podcasts for Audience Connection
[04:15] - Time and Practicality in Podcasting for Founders
[05:30] - Deciding Who Should Be on the Podcast
[06:45] - Balancing Founder Responsibilities and Podcasting
[08:30] - Guest-Driven vs. Narrative-Driven Podcasting
[10:15] - The Process of Repurposing Podcast Content
[11:30] - Importance of YouTube Shorts and LinkedIn Clips
[13:00] - Leveraging Podcast Clips for Blog Content
[15:45] - YouTube as an Untapped Channel for B2B Content
[17:00] - Overcoming Production Barriers for YouTube
[18:30] - Future Predictions for Video and B2B Content
[20:00] - Managing the Risk of Employee Influencers
[22:00] - Final Thoughts and Takeaways
Need help creating videos for your SaaS company? 👉 https://www.swayone.io/ --- [00:00] Introduction and Welcoming Kamil Rexton Introduction of Kamil and the focus on YouTube ads within B2B SaaS marketing.
--- [01:30] The Shift in Perception of YouTube for B2B How YouTube has evolved from being overlooked to a key platform for B2B.
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[05:00] Key Metrics: The Power of YouTube in Multi-Touch Campaigns Discussion on the number of touches needed to close B2B deals and YouTube's role.
--- [07:30] Effective YouTube Content Types for B2B Exploring what type of YouTube content works best, including talking heads and repurposing content.
--- [10:00] Attribution Challenges in YouTube for B2B Marketing The issue of attribution and how to connect YouTube efforts to revenue generation.
--- [14:00] The Rise of AI-Generated Content and Its Impact on Video Marketing How AI is changing the landscape of content creation and the implications for B2B YouTube strategies.
--- [18:00] Missed Opportunities: Common Mistakes in B2B YouTube Channels The massive potential of YouTube and why most B2B channels fail, with examples.
--- [21:00] Collaborating with B2B Creators and Optimizing Video for Search How to collaborate with creators and optimize video titles, thumbnails, and content for better results.
--- [23:00] The Importance of Strategy in YouTube for B2B Marketing The need for a proper strategy and guidance when investing in B2B YouTube marketing.
--- [26:00] Alternative Platforms to Consider for Video Marketing Discussion of underutilized platforms like Reddit, Twitter, and TikTok for B2B campaigns.
--- [27:30] Final Thoughts: Kamil’s Advice on B2B YouTube and Demand Generation Kamil shares final insights on video marketing and demand generation for B2B SaaS companies.
--- [28:30] Closing Remarks and Where to Find Kamil Wrapping up the conversation and where to connect with Kamil Rexton.
[00:00:00] - Why Do Most B2B SaaS Videos Fail? The hosts dive into why B2B SaaS company videos often miss the mark and fail to resonate with audiences. A discussion on messaging and over-branding. [00:02:00] - The Biggest Mistakes in B2B Video Strategy They cover the common mistakes B2B SaaS companies make, such as neglecting consistency and spending excessively on high-production content. [00:04:00] - How to Re-educate Clients on Video Strategy The conversation shifts to the challenge of convincing clients to move away from flashy, one-off brand videos and focus on creating consistent, engaging content. [00:06:00] - Adapting Video Strategy for Social Media The hosts talk about how video strategies should adapt for social platforms, especially LinkedIn, where engagement drops if the content is overly polished or corporate. [00:08:00] - Creating Consistent Video Content Efficiently Ademola shares his process for batch-producing content, reducing the workload by using teleprompters, jump cuts, and efficient planning. [00:12:00] - Internal vs. External Presenters for Video Content A discussion on whether companies should feature internal staff or hire professional presenters for their videos, particularly on platforms like LinkedIn and YouTube. [00:15:00] - Coaching Executives to Be Confident on Camera They discuss how to train executives and founders to appear more comfortable on camera and create engaging video content. [00:17:00] - YouTube vs. LinkedIn: Different Approaches A comparison of the differences between creating video content for LinkedIn versus YouTube, with an emphasis on storytelling for YouTube. [00:20:00] - The Power of Storytelling in Video Content Exploring why storytelling is crucial for SaaS companies looking to create engaging and evergreen content, especially on YouTube. [00:23:00] - The Pitfalls of Short-Lived Product Videos The hosts highlight how product videos focused solely on features become irrelevant quickly and how evergreen, story-driven content provides more value. [00:25:00] - Is YouTube the New Blog? They discuss whether YouTube is becoming the new starting point for content strategies, replacing the traditional blog-first approach in many companies. [00:28:00] - The Efficiency of Video-First Content Strategies Why starting with video can make a content engine more efficient, generating multiple pieces of content from a single video episode. [00:31:00] - Magic Trick Finale The episode wraps up with a fun magic trick, leaving the audience surprised and entertained.
A founder with a strong LinkedIn personal brand is like the equivalent of having 15-20 SDR's.
a.k.a. they can drive substantial pipeline all by themselves.
In 2024 and onwards...
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The B2B companies that place their founder (+ execs) at the heart of their content strategy will gain a real competitive advantage over those who don't.
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Why? Two main reasons:
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1) Personalities now dominate the inter-webs NOT faceless corps.
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2) A personal brand is the best way (outside of in person networking) to build trust and relationships at scale.
Very few B2B companies have cracked YouTube. --- Why? 🤔 ---
I think because from the outside: YouTube looks incredibly daunting. --- With creators now like MrBeast and others taking their content to a whole different level... it's easy to just look at it and think "well, we can't match that... so let's not even bother" --- And so in the majority of cases - companies just completely avoid it. --- But here's the thing: --- You don't need a MrBeast (or insert other big name creator) video strategy to win on YouTube as a B2B SaaS/tech company. Nope. --- In fact, in the early days, you can take a very simple lo-fi production approach to YouTube AND still build very strong momentum. --- For this next episode of Video First, I've brought on Ben Toalson to help me tackle some of the common limiting beliefs B2B marketers have around YouTube as a channel. As well as the roadmap for how you should approach it as a complete beginner and novice. --- Ben led the growth of one of my favourite B2B YouTube channels (Podia) and shared some highly *actionable* advice during this conversation.
AJ Wilcox used to be totally against LinkedIn video ads.
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But... now?
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🚀 He's super bullish on them.
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And it's now a format he's leaning into heavily - both for his own agency as well as his clients.
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In the latest episode of Sway's podcast, Video First, I sat down with AJ to discuss:
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- Why AJ changed his mind on video ads and what's changed.
- How/why you should be using video in your LinkedIn ads strategy.
- The future of YouTube for B2B companies.
In this episode, Joe sat down with Justin Rowe who runs Impactable (a leading LinkedIn ads agency in the US).
They chatted about building a YouTube channel and how to use video in your LinkedIn ads strategy.
In this episode, we discussed how a B2B SaaS company should be approaching YouTube from beginner level all the way through to an advanced level.
In this episode, Joe sat down with Justin Simon to chat about the role video plays in his content strategy and also the B2B creator space.