S2 E21 - Building a YouTube strategy for B2B SaaS

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Video First

Sway One

32 episodes

1 week ago

In this podcast, we provide B2B marketing & content leaders with the strategy guidance and tactics they need to win on video.

Marketing

Business

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In this podcast, we provide B2B marketing & content leaders with the strategy guidance and tactics they need to win on video.

Marketing

Business

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S2 E21 - Building a YouTube strategy for B2B SaaS

Video First

28 minutes 49 seconds

1 year ago

S2 E21 - Building a YouTube strategy for B2B SaaS

Need help creating videos for your SaaS company? 👉 https://www.swayone.io/ --- [00:00] Introduction and Welcoming Kamil Rexton Introduction of Kamil and the focus on YouTube ads within B2B SaaS marketing.

--- [01:30] The Shift in Perception of YouTube for B2B How YouTube has evolved from being overlooked to a key platform for B2B.

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[05:00] Key Metrics: The Power of YouTube in Multi-Touch Campaigns Discussion on the number of touches needed to close B2B deals and YouTube's role.

--- [07:30] Effective YouTube Content Types for B2B Exploring what type of YouTube content works best, including talking heads and repurposing content.

--- [10:00] Attribution Challenges in YouTube for B2B Marketing The issue of attribution and how to connect YouTube efforts to revenue generation.

--- [14:00] The Rise of AI-Generated Content and Its Impact on Video Marketing How AI is changing the landscape of content creation and the implications for B2B YouTube strategies.

--- [18:00] Missed Opportunities: Common Mistakes in B2B YouTube Channels The massive potential of YouTube and why most B2B channels fail, with examples.

--- [21:00] Collaborating with B2B Creators and Optimizing Video for Search How to collaborate with creators and optimize video titles, thumbnails, and content for better results.

--- [23:00] The Importance of Strategy in YouTube for B2B Marketing The need for a proper strategy and guidance when investing in B2B YouTube marketing.

--- [26:00] Alternative Platforms to Consider for Video Marketing Discussion of underutilized platforms like Reddit, Twitter, and TikTok for B2B campaigns.

--- [27:30] Final Thoughts: Kamil’s Advice on B2B YouTube and Demand Generation Kamil shares final insights on video marketing and demand generation for B2B SaaS companies.

--- [28:30] Closing Remarks and Where to Find Kamil Wrapping up the conversation and where to connect with Kamil Rexton.