S2 E8 - A LinkedIn video ad masterclass with AJ Wilcox

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Video First

Sway One

32 episodes

1 week ago

In this podcast, we provide B2B marketing & content leaders with the strategy guidance and tactics they need to win on video.

Marketing

Business

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In this podcast, we provide B2B marketing & content leaders with the strategy guidance and tactics they need to win on video.

Marketing

Business

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S2 E8 - A LinkedIn video ad masterclass with AJ Wilcox

Video First

22 minutes 23 seconds

1 year ago

S2 E8 - A LinkedIn video ad masterclass with AJ Wilcox

AJ Wilcox used to be totally against LinkedIn video ads.

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But... now?

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🚀 He's super bullish on them.

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And it's now a format he's leaning into heavily - both for his own agency as well as his clients.

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In the latest episode of Sway's podcast, Video First, I sat down with AJ to discuss:

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- Why AJ changed his mind on video ads and what's changed.

- How/why you should be using video in your LinkedIn ads strategy.

- The future of YouTube for B2B companies.