S2 E9 - A beginners guide to YouTube for B2B with Ben Toalson

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Video First

Sway One

32 episodes

1 week ago

In this podcast, we provide B2B marketing & content leaders with the strategy guidance and tactics they need to win on video.

Marketing

Business

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In this podcast, we provide B2B marketing & content leaders with the strategy guidance and tactics they need to win on video.

Marketing

Business

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S2 E9 - A beginners guide to YouTube for B2B with Ben Toalson

Video First

30 minutes 30 seconds

1 year ago

S2 E9 - A beginners guide to YouTube for B2B with Ben Toalson

Very few B2B companies have cracked YouTube. --- Why? 🤔 ---

I think because from the outside: YouTube looks incredibly daunting. --- With creators now like MrBeast and others taking their content to a whole different level... it's easy to just look at it and think "well, we can't match that... so let's not even bother" --- And so in the majority of cases - companies just completely avoid it. --- But here's the thing: --- You don't need a MrBeast (or insert other big name creator) video strategy to win on YouTube as a B2B SaaS/tech company. Nope. --- In fact, in the early days, you can take a very simple lo-fi production approach to YouTube AND still build very strong momentum. --- For this next episode of Video First, I've brought on Ben Toalson to help me tackle some of the common limiting beliefs B2B marketers have around YouTube as a channel. As well as the roadmap for how you should approach it as a complete beginner and novice. --- Ben led the growth of one of my favourite B2B YouTube channels (Podia) and shared some highly *actionable* advice during this conversation.