Everyone's making videos these days. Your competitors are posting daily. Industry experts are going live every week. The internet is drowning in video content.

So why are most business videos complete failures?

Here's the uncomfortable truth: it's not your camera quality, your lighting, or even your budget. The reason most business videos fail has nothing to do with production value and everything to do with a fundamental misunderstanding of what video marketing actually is.

In today's Video Lion, I'm going to reveal the real reason why 90% of business videos get ignored—and how to make sure yours don't join that pile.

Come with me!