Adam, Joanna, and Zach debate the rumored sale of the wine-based RTD BeatBox to Anheuser-Busch InBev for $700 million. What prompted AB InBev to make this big of a commitment? What is the long-term upside for BeatBox? Why did drinks companies move away from purchasing or investing in smaller brands in favor of big purchases like this? Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and cheers!

Zach is reading: Did Bols Just Release a Blue Liqueur That’s Actually, Well, Good?

Joanna is reading: The 2025 Holiday Cocktail Countdown

Adam is reading: Listener mail

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