Visibility Brief is your bi-weekly guide to brand visibility in the age of AI search. Hosted by Yext SVP of Marketing Rebecca Colwell, each episode breaks down how AI is reshaping discovery, and what CMOs, digital leaders, and transformation executives need to do to stay visible when traditional SEO no longer applies. From shifting consumer behavior to platform disruption, we go beyond the buzz to deliver clear, strategic insights you can use, fast. Featuring expert guests, original research, and real-world advice from the front lines of AI adoption, Visibility Brief helps you understand where brand discovery is headed, and how to lead through the change. New episodes every other week.
Visibility Brief is your bi-weekly guide to brand visibility in the age of AI search. Hosted by Yext SVP of Marketing Rebecca Colwell, each episode breaks down how AI is reshaping discovery, and what CMOs, digital leaders, and transformation executives need to do to stay visible when traditional SEO no longer applies. From shifting consumer behavior to platform disruption, we go beyond the buzz to deliver clear, strategic insights you can use, fast. Featuring expert guests, original research, and real-world advice from the front lines of AI adoption, Visibility Brief helps you understand where brand discovery is headed, and how to lead through the change. New episodes every other week.
In the debut episode of The Visibility Brief, Yext SVP of Marketing Rebecca Colwell sits down with Chief Data Officer Christian Ward to unpack how AI is fundamentally reshaping the way consumers search — and what that means for brand visibility today.
Search isn’t just about keywords anymore. Consumers are asking more complex, personalized questions, and AI platforms like ChatGPT, Gemini, and Claude are becoming the first stop for answers. So how do you make sure your brand surfaces — and shows up accurately — when there's no traditional search result to optimize for?
Christian breaks down:
"Your AI strategy is just your data strategy. If your information isn't structured, you're invisible."
Plus, Christian shares insights from Yext’s proprietary research on over 6 million AI citations — revealing how AI platforms really decide which brands to recommend.
If you’re a marketing leader trying to future-proof your strategy for the AI era, this episode is your starting point.