Visibility Brief is your bi-weekly guide to brand visibility in the age of AI search. Hosted by Yext SVP of Marketing Rebecca Colwell, each episode breaks down how AI is reshaping discovery, and what CMOs, digital leaders, and transformation executives need to do to stay visible when traditional SEO no longer applies. From shifting consumer behavior to platform disruption, we go beyond the buzz to deliver clear, strategic insights you can use, fast. Featuring expert guests, original research, and real-world advice from the front lines of AI adoption, Visibility Brief helps you understand where brand discovery is headed, and how to lead through the change. New episodes every other week.
Visibility Brief is your bi-weekly guide to brand visibility in the age of AI search. Hosted by Yext SVP of Marketing Rebecca Colwell, each episode breaks down how AI is reshaping discovery, and what CMOs, digital leaders, and transformation executives need to do to stay visible when traditional SEO no longer applies. From shifting consumer behavior to platform disruption, we go beyond the buzz to deliver clear, strategic insights you can use, fast. Featuring expert guests, original research, and real-world advice from the front lines of AI adoption, Visibility Brief helps you understand where brand discovery is headed, and how to lead through the change. New episodes every other week.
In this episode of The Visibility Brief, Yext SVP of Marketing Rebecca Colwell sits down with Chief Data Officer Christian Ward for the final episode of the year — and a timely discussion on one of the most critical issues facing AI today: accuracy.
As AI platforms increasingly power discovery, recommendations, and answers, consumers expect accurate responses, every time. But what happens when an LLM gets something wrong – whether it be about a fact, a location, or a brand? And with models improving daily, how should marketers approach their data, and the expanding responsibilities they now share with AI systems?
Rebecca and Christian break down Google’s recent FACTS Grounding Benchmark results and Suite, why even top models still make mistakes, and what brands must do to keep their data clean, consistent, and trustworthy across all digital touchpoints, including AI.
The episode breaks down:
If you’re a marketing leader preparing for a world where AI powers a large share of searches, answers, and recommendations, this episode will help you understand why accuracy is becoming the new competitive battleground and how to make sure your brand shows up correctly… when it matters most.
In this episode of The Visibility Brief, Yext SVP of Marketing Rebecca Colwell sits down with Chief Data Officer Christian Ward to break down one of the most fundamental shifts happening in marketing today and what marketers must do to make sure their brand appears accurately when every result is tailored to the individual.
For years, marketers have chased the promise of personalized experiences, but why did so many approaches fall short, and what makes this wave of AI different?
Today’s AI systems aren’t guessing. They remember customer preferences, understand context, and build a picture of the individual based on what users actually tell them.
The episode breaks down:
If you’re a marketing leader navigating the shift from guesswork to AI-powered relevance, this episode will help you rethink how personalization works and how your brand shows up in experiences shaped by memory, context, and user intent.
Everyone is talking about “agents,” “assistants,” and “autonomous AI;” however, few marketers have a good understanding of what these systems truly do, or what they mean for how consumers discover and interact with brands.
In the third episode of The Visibility Brief, Rebecca Colwell, SVP of Marketing at Yext, and Christian Ward, Chief Data Officer, discuss one of the most trending concepts in AI today: agentic AI. They discuss the real definition of agentic AI, how these systems behave, and how marketers can prepare for a world where AI doesn’t just answer questions, it takes action.
From executing tasks to personalizing decisions, agentic AI represents a major shift in how brands show up, compete, and stay visible today.
Christian and Rebecca break down:
In this episode, Rebecca and Christian provide a practical, non-technical guide to understanding agentic AI, and how it will fundamentally reshape search, loyalty, and the customer journey.
If you’re a marketing or digital leader preparing for an AI-driven future where AI agents actually take action on behalf of consumers, this episode is for you.
When a customer types a question into ChatGPT or Perplexity, how does it decide which brand to mention — and what to say?
In this episode of The Visibility Brief, Yext Chief Data Officer Christian Ward joins SVP of Marketing Rebecca Colwell to unpack how AI engines source, summarize, cite, and speak on behalf of your brand in today’s fragmented discovery landscape. From probabilistic reasoning to prompt inversion, this is a candid look at how AI really works — and what it means for marketers trying to stay visible.
Drawing on real-world brand behavior and Yext research, Christian shares why structured data is becoming the most powerful asset in your visibility strategy — and how even small data gaps can take your brand out of the conversation entirely.
You’ll learn:
Whether you're leading marketing, data, or digital strategy, this episode offers a practical, grounded roadmap for making your brand findable, credible, and cite-able in an AI-first world.
In the debut episode of The Visibility Brief, Yext SVP of Marketing Rebecca Colwell sits down with Chief Data Officer Christian Ward to unpack how AI is fundamentally reshaping the way consumers search — and what that means for brand visibility today.
Search isn’t just about keywords anymore. Consumers are asking more complex, personalized questions, and AI platforms like ChatGPT, Gemini, and Claude are becoming the first stop for answers. So how do you make sure your brand surfaces — and shows up accurately — when there's no traditional search result to optimize for?
Christian breaks down:
"Your AI strategy is just your data strategy. If your information isn't structured, you're invisible."
Plus, Christian shares insights from Yext’s proprietary research on over 6 million AI citations — revealing how AI platforms really decide which brands to recommend.
If you’re a marketing leader trying to future-proof your strategy for the AI era, this episode is your starting point.