In this episode, we break down one of the biggest misconceptions plastic surgeons have about their competition: the belief that national cosmetic brands and multi-location centers have an unbeatable advantage online. The reality is the opposite.

You’ll learn why Google consistently favors local board-certified surgeons over large cosmetic chains, how GEO and hyper-local SEO shift the playing field in your favor, and why patients trust real surgeons far more than corporate brands. We’ll unpack the key advantages local practices naturally have — relevance, authority, authenticity, reviews, and speed — and how you can use them to outrank high-spend competitors in your own city.

If you’ve ever wondered how to compete with the “big names,” this episode gives you the clarity and confidence you’ve been missing. The power is already in your hands — this is how to use it.

All links, tools, and resources mentioned in today’s episode are listed in the description box below.

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