Patient flow often feels unpredictable. One month, your practice is packed, and the next, it slows down without warning. In this episode, I explain the real reasons behind these swings and why consult volume shifts even when nothing inside your practice appears to change. You’ll hear how patient timing, online visibility, and everyday bottlenecks quietly shape demand and what you can do to create steadier, more reliable growth. If you want clarity and control instead of uncertainty, this episode will give you a clear path forward.
Listen Anywhere:
Apple Podcasts: bit.ly/3WkadtM
Spotify: bit.ly/3L1yAKn
iHeartRadio: bit.ly/4oAJdlX
YouTube Podcasts: bit.ly/47coHlT
Learn More:
Our Website: www.sculptedvision.com
YouTube Channel: https://www.youtube.com/@SculptedVisionElite
Connect With Us:
Facebook: https://www.facebook.com/sculptedvisionelite
Instagram: https://www.instagram.com/sculpted_vision_marketing
Plastic Surgeons Facebook Group: https://www.facebook.com/groups/plasticsurgerygrowth
LinkedIn: https://www.linkedin.com/company/sculptedvisionmarketing
X (Twitter): https://x.com/sculptedvision
Many plastic surgeons believe a polished, high-end website automatically brings in more patients — but the truth is, most sites quietly repel them. In this episode, I break down the simple design mistakes that kill conversions and the subtle fixes that make patients feel confident, informed, and ready to book. If your site looks great but isn’t generating consistent consults, this is the clarity you’ve been missing.
Listen Anywhere:
Apple Podcasts: bit.ly/3WkadtM
Spotify: bit.ly/3L1yAKn
iHeartRadio: bit.ly/4oAJdlX
YouTube Podcasts: bit.ly/47coHlT
Learn More:
Our Website: www.sculptedvision.com
YouTube Channel: https://www.youtube.com/@SculptedVisionElite
Connect With Us:
Facebook: https://www.facebook.com/sculptedvisionelite
Instagram: https://www.instagram.com/sculpted_vision_marketing
Plastic Surgeons Facebook Group: https://www.facebook.com/groups/plasticsurgerygrowth
LinkedIn: https://www.linkedin.com/company/sculptedvisionmarketing
X (Twitter): https://x.com/sculptedvision
In this episode, we break down one of the biggest misconceptions plastic surgeons have about their competition: the belief that national cosmetic brands and multi-location centers have an unbeatable advantage online. The reality is the opposite.
You’ll learn why Google consistently favors local board-certified surgeons over large cosmetic chains, how GEO and hyper-local SEO shift the playing field in your favor, and why patients trust real surgeons far more than corporate brands. We’ll unpack the key advantages local practices naturally have — relevance, authority, authenticity, reviews, and speed — and how you can use them to outrank high-spend competitors in your own city.
If you’ve ever wondered how to compete with the “big names,” this episode gives you the clarity and confidence you’ve been missing. The power is already in your hands — this is how to use it.
All links, tools, and resources mentioned in today’s episode are listed in the description box below.
Listen Anywhere:
Apple Podcasts: bit.ly/3WkadtM
Spotify: bit.ly/3L1yAKn
iHeartRadio: bit.ly/4oAJdlX
YouTube Podcasts: bit.ly/47coHlT
Learn More:
Our Website: www.sculptedvision.com
YouTube Channel: https://www.youtube.com/@SculptedVisionElite
Connect With Us:
Facebook: https://www.facebook.com/sculptedvisionelite
Instagram: https://www.instagram.com/sculpted_vision_marketing
Plastic Surgeons Facebook Group: https://www.facebook.com/groups/plasticsurgerygrowth
LinkedIn: https://www.linkedin.com/company/sculptedvisionmarketing
X (Twitter): https://x.com/sculptedvision
Patients don’t book surgery impulsively — they move through a clear journey from awareness, to research, to trust-building, and finally to action. In this episode, I break down where practices unintentionally lose high-intent patients and how a connected system keeps them engaged all the way to the consult. If you want more predictable consults, stronger follow-up, and a smoother overall patient experience, this episode is essential.
Listen Anywhere:
Apple Podcasts: bit.ly/3WkadtM
Spotify: bit.ly/3L1yAKn
iHeartRadio: bit.ly/4oAJdlX
YouTube Podcasts: bit.ly/47coHlT
Learn More:
Our Website: www.sculptedvision.com
YouTube Channel: https://www.youtube.com/@SculptedVisionElite
Connect With Us:
Facebook: https://www.facebook.com/sculptedvisionelite
Instagram: https://www.instagram.com/sculpted_vision_marketing
Plastic Surgeons Facebook Group: https://www.facebook.com/groups/plasticsurgerygrowth
LinkedIn: https://www.linkedin.com/company/sculptedvisionmarketing
X (Twitter): https://x.com/sculptedvision
Most plastic surgeons ask me the same question: “Should I spend my money on Google Ads or SEO first?”
And my answer every time is — both.
In this episode, I break down why Ads and SEO aren’t rivals; they’re teammates. One gives you speed, the other gives you stability — and when they work together, your patient flow becomes predictable and scalable.
I’ll walk you through how competent surgeons use Ads to gain instant visibility while building long-term trust and authority through SEO and GEO. Plus, I’ll share a real case study from a Charlotte surgeon who combined both strategies and saw stronger results with the same budget — more qualified patients, less stress.
If you’ve ever been unsure where to invest first or frustrated by inconsistent results, this episode will help you finally see the bigger picture.
Listen Anywhere:
Apple Podcasts: bit.ly/3WkadtM
Spotify: bit.ly/3L1yAKn
iHeartRadio: bit.ly/4oAJdlX
YouTube Podcasts: bit.ly/47coHlT
Learn More:
Our Website: www.sculptedvision.com
YouTube Channel: https://www.youtube.com/@SculptedVisionElite
Connect With Us:
Instagram: https://www.instagram.com/sculpted_vision_marketing
Plastic Surgeons Facebook Group: https://www.facebook.com/groups/plasticsurgerygrowth
LinkedIn: https://www.linkedin.com/company/sculptedvisionmarketing
X (Twitter): https://x.com/sculptedvision
In this week’s episode, discover how GEO Optimization (Generative Engine Optimization) is quietly transforming how patients find and choose plastic surgeons online.
You already know SEO — keywords, backlinks, rankings. GEO takes that foundation further. It’s where AI search engines generate answers, not just lists of links. The question is: when someone searches “Who’s the best facelift surgeon near me?” — will your name appear inside that answer?
This episode breaks down how to make sure it does.
What You’ll Learn:
The difference between SEO and GEO — and why it matters
How AI search engines decide who to recommend
Five simple ways to strengthen your GEO presence today
A real-world example of a surgeon who became the AI-recommended expert in his city
How GEO builds consistent, qualified patient flow
Key Takeaways:
SEO gets you seen.
GEO gets you chosen.
When your online presence, reviews, and content align with AI’s trust signals, your practice becomes the confident recommendation patients act on — not just another search result.
Listen Anywhere:
Apple Podcasts: bit.ly/3WkadtM
Spotify: bit.ly/3L1yAKn
iHeartRadio: bit.ly/4oAJdlX
YouTube Podcasts: bit.ly/47coHlT
Learn More:
Our Website: www.sculptedvision.com
YouTube Channel: https://www.youtube.com/@SculptedVisionElite
Connect With Us:
Instagram: https://www.instagram.com/sculpted_vision_marketing
Plastic Surgeons Facebook Group: https://www.facebook.com/groups/plasticsurgerygrowth
LinkedIn: https://www.linkedin.com/company/sculptedvisionmarketing
X (Twitter): https://x.com/sculptedvision
Most marketing aimed at plastic surgeons fails to deliver where it matters most: qualified consults and consistent patient flow. In this episode of Vision to Volume, Michael Patterson breaks down why so much of the industry’s advice leads to wasted ad spend, vanity metrics, and cookie-cutter strategies that don’t reflect how patients actually choose their surgeon.
You’ll learn:
The three biggest mistakes agencies make when marketing plastic surgery practices
Why flashy websites, social media likes, or boosted posts don’t equal booked consults
How to shift focus to patient psychology, trust factors, and consult conversion systems
What elite surgeons do differently to dominate their market and outpace competitors
If you’ve ever wondered why your current marketing efforts feel busy but don’t actually fill your consult calendar, this episode will open your eyes to what’s really going on — and how to fix it.
New episodes every Tuesday. Subscribe today and learn how to become your city’s first and only choice — the surgeon patients see first, choose first, and trust most.
Listen Anywhere:
Apple Podcasts: bit.ly/3WkadtM
Spotify: bit.ly/3L1yAKn
iHeartRadio: bit.ly/4oAJdlX
YouTube Podcasts: bit.ly/47coHlT
Learn More:
Website: https://sculptedvision.com/
Connect With Us:
Instagram: https://www.instagram.com/sculpted_vision_marketing
Plastic Surgeons Facebook Group: https://www.facebook.com/groups/plasticsurgerygrowth
LinkedIn: https://www.linkedin.com/company/sculptedvisionmarketing
X (Twitter): https://x.com/sculptedvision
In this first episode of the Vision to Volume Podcast, host and Sculpted Vision Elite Marketing CEO Michael Patterson lays out what this show is about — and why it’s different from generic marketing advice.
If you’re a board-certified plastic surgeon or practice leader, this podcast is for you. We cover strategies and real examples that move practices from unpredictable consult calendars to consistent patient flow and qualified patients every month.
In this episode, you’ll learn:
• Why fragmented efforts (random SEO, disconnected ads, scattered social) don’t deliver reliable growth.
• The core systems that create consistent, predictable results.
• Real case studies where consults increased 30–40% within months.
• Why your first impression is your Google ranking, reviews, and website.
• How to turn marketing from a gamble into a system you can trust.
New episodes every Tuesday. Subscribe today and learn how to become your city’s first and only choice — the surgeon patients see first, choose first, and trust most.
Listen Anywhere:
Apple Podcasts: bit.ly/3WkadtM
Spotify: bit.ly/3L1yAKn
iHeartRadio: bit.ly/4oAJdlX
YouTube Podcasts: bit.ly/47coHlT
Learn More:
Website: https://sculptedvision.com/
YouTube Channel: https://www.youtube.com/@SculptedVisionElite
Connect With Us:
Instagram: https://www.instagram.com/sculpted_vision_marketing
Plastic Surgeons Facebook Group: https://www.facebook.com/groups/plasticsurgerygrowth
LinkedIn: https://www.linkedin.com/company/sculptedvisionmarketing
X (Twitter): https://x.com/sculptedvision
Welcome to the Vision to Volume Podcast — created exclusively for plastic surgeons who want to turn online visibility into measurable growth and consistent patient volume.
In this short trailer, you’ll hear what the show is all about, what to expect in future episodes, and how each conversation delivers practical strategies you can put into action right away. From ranking at the top of Google with Generative Engine Optimization, to Google Ads and Meta campaigns, Google Maps dominance, reputation growth, patient acquisition, practice leadership… and more.
This is where forward-thinking surgeons come to stay ahead. Thank you for being here — and here’s to your continued success. The journey from Vision to Volume begins now.
New episodes every Tuesday. Subscribe today and learn how to become your city’s first and only choice — the surgeon patients see first, choose first, and trust most.
Listen Anywhere:
Apple Podcasts: bit.ly/3WkadtM
Spotify: bit.ly/3L1yAKn
iHeartRadio: bit.ly/4oAJdlX
YouTube Podcasts: bit.ly/47coHlT
Learn More:
Website: https://sculptedvision.com/
Connect With Us:
Instagram: https://www.instagram.com/sculpted_vision_marketing
Plastic Surgeons Facebook Group: https://www.facebook.com/groups/plasticsurgerygrowth
LinkedIn: https://www.linkedin.com/company/sculptedvisionmarketing
X (Twitter): https://x.com/sculptedvision