Visionary Minds is a bilingual (French & English) monthly podcast that highlights experts in communication, branding, and innovation from the world’s most influential luxury and premium brands.
Each month, we host a visionary guest — from CMOs to creative directors and digital strategists — to discuss the ideas shaping today’s industry:
Our goal is to explore how the most forward-thinking minds reimagine storytelling, creativity, and engagement in an ever-shifting global landscape.
Hosted on Acast. See acast.com/privacy for more information.
Visionary Minds is a bilingual (French & English) monthly podcast that highlights experts in communication, branding, and innovation from the world’s most influential luxury and premium brands.
Each month, we host a visionary guest — from CMOs to creative directors and digital strategists — to discuss the ideas shaping today’s industry:
Our goal is to explore how the most forward-thinking minds reimagine storytelling, creativity, and engagement in an ever-shifting global landscape.
Hosted on Acast. See acast.com/privacy for more information.
Comment une marque prend-elle vie ?
Dans ce nouvel épisode de Visionary Minds, David Manessi-Souffan, Head of Global Communication chez Ralph Lauren Beauty, nous partage sa vision de l’incarnation des marques — un équilibre subtil entre image, émotion et stratégie.
De Lancôme à Mugler, puis aujourd’hui Ralph Lauren, David a accompagné certaines des plus grandes maisons dans la construction de leur désirabilité, la direction d’image et la relation avec les talents qui les représentent. Ensemble, nous explorons :
Un épisode dense, élégant et inspirant sur la manière dont les grandes marques deviennent des présences vivantes.
🎧 Visionary Minds est le podcast qui décrypte les stratégies de communication et de marketing des maisons de luxe et de beauté, à travers la voix de leurs leaders visionnaires.
Hosted on Acast. See acast.com/privacy for more information.
Comment une marque prend-elle vie ?
Dans ce nouvel épisode de Visionary Minds, David Manessi-Souffan, Head of Global Communication chez Ralph Lauren Beauty, nous partage sa vision de l’incarnation des marques — un équilibre subtil entre image, émotion et stratégie.
De Lancôme à Mugler, puis aujourd’hui Ralph Lauren, David a accompagné certaines des plus grandes maisons dans la construction de leur désirabilité, la direction d’image et la relation avec les talents qui les représentent. Ensemble, nous explorons :
Un épisode dense, élégant et inspirant sur la manière dont les grandes marques deviennent des présences vivantes.
🎧 Visionary Minds est le podcast qui décrypte les stratégies de communication et de marketing des maisons de luxe et de beauté, à travers la voix de leurs leaders visionnaires.
Hosted on Acast. See acast.com/privacy for more information.
Live from Los Angeles, Marianna Hewitt, co-founder of Summer Fridays, opens up about the “aha moment” that changed everything — the birth of the iconic Jet Lag Mask.
In this intimate conversation, Marianna shares how she built desire, community, and trust long before launching a product, how she redefined what modern beauty means, and what she’s learned about ambition, balance, and personal growth along the way.
A candid, inspiring exchange between Paris and L.A., hosted by Visionary Minds — produced by Dix-Sept Paris, the creative beauty agency bridging French refinement and American innovation.
Hosted on Acast. See acast.com/privacy for more information.
Live from Los Angeles, Marianna Hewitt, co-founder of Summer Fridays, opens up about the “aha moment” that changed everything — the birth of the iconic Jet Lag Mask.
In this intimate conversation, Marianna shares how she built desire, community, and trust long before launching a product, how she redefined what modern beauty means, and what she’s learned about ambition, balance, and personal growth along the way.
A candid, inspiring exchange between Paris and L.A., hosted by Visionary Minds — produced by Dix-Sept Paris, the creative beauty agency bridging French refinement and American innovation.
Hosted on Acast. See acast.com/privacy for more information.
In this episode of Visionary Minds, recorded live from Le Bon Marché in Paris, host Wilfried sits down with Violette Serrat, founder of VIOLETTE_FR — one of the most talked-about voices in modern beauty.
French by heart and New Yorker by choice, Violette has built a modern maison that celebrates emotion, imperfection, and individuality. From her early days as a makeup artist to becoming Global Beauty Director at Estée Lauder, and now the creative force behind her own brand, she has redefined what authenticity means in beauty — and in business.
Together, they explore the power of self-acceptance, the lessons of entrepreneurship, and the delicate balance between art and strategy.
Because, as Violette reminds us: you were born perfect.
Produced by Dix Sept Paris, a communication agency specialized in luxury and beauty, Visionary Minds connects Paris and the U.S. — two worlds united by creativity, culture, and bold ideas.
Hosted on Acast. See acast.com/privacy for more information.
In this episode of Visionary Minds, recorded live from Le Bon Marché in Paris, host Wilfried sits down with Violette Serrat, founder of VIOLETTE_FR — one of the most talked-about voices in modern beauty.
French by heart and New Yorker by choice, Violette has built a modern maison that celebrates emotion, imperfection, and individuality. From her early days as a makeup artist to becoming Global Beauty Director at Estée Lauder, and now the creative force behind her own brand, she has redefined what authenticity means in beauty — and in business.
Together, they explore the power of self-acceptance, the lessons of entrepreneurship, and the delicate balance between art and strategy.
Because, as Violette reminds us: you were born perfect.
Produced by Dix Sept Paris, a communication agency specialized in luxury and beauty, Visionary Minds connects Paris and the U.S. — two worlds united by creativity, culture, and bold ideas.
Hosted on Acast. See acast.com/privacy for more information.
She Made the World’s Coolest Non-Alcoholic Drink
Mélanie Masarin is the founder of Ghia, the bold, beautiful, and alcohol-free aperitif that’s redefining happy hour. From launching in the middle of a pandemic to building one of the most talked-about brands in the “sober curious” world, Mélanie has turned pleasure without alcohol into a cultural statement.
In this episode, she shares how she built a movement around connection, design, and joy — plus a few stories from the wild ride behind Ghia’s rise.
A conversation about taste, vision, resilience… and what it really takes to make not drinking cool.
Hosted on Acast. See acast.com/privacy for more information.
She Made the World’s Coolest Non-Alcoholic Drink
Mélanie Masarin is the founder of Ghia, the bold, beautiful, and alcohol-free aperitif that’s redefining happy hour. From launching in the middle of a pandemic to building one of the most talked-about brands in the “sober curious” world, Mélanie has turned pleasure without alcohol into a cultural statement.
In this episode, she shares how she built a movement around connection, design, and joy — plus a few stories from the wild ride behind Ghia’s rise.
A conversation about taste, vision, resilience… and what it really takes to make not drinking cool.
Hosted on Acast. See acast.com/privacy for more information.
C’est officiel : L’Oréal rachète Kering Beauté pour 4 milliards d’euros !
Un deal majeur qui redéfinit les rapports de force dans le luxe et la beauté.
Dans cet épisode, Wilfried décrypte les dessous stratégiques de cette acquisition :
Au-delà des chiffres, c’est une question de vision, de puissance et d’identité :
la beauté devient aujourd’hui un levier d’influence autant qu’un moteur économique.
Un épisode clé pour comprendre comment L’Oréal, Kering et tout l’écosystème du luxe redessinent leurs frontières.
Hosted on Acast. See acast.com/privacy for more information.
It’s official: L’Oréal has acquired Kering Beauty for €4 billion.
A move that doesn’t just expand a portfolio — it reshapes the future of luxury beauty. In this episode of Visionary Minds, Wilfried breaks down what’s really behind the deal:
Beyond numbers, this is about strategy, influence, and identity.
Because in today’s luxury world, beauty isn’t just a product — it’s a form of power.
Hosted on Acast. See acast.com/privacy for more information.
Audemars Piguet, Hennessy, Krug - Bâtir des marques iconiques (Olivia Crouan)
Architecte de marques et stratège du luxe, Olivia Crouan a façonné certaines des plus grandes Maisons : Hennessy, Krug, LVMH, Audemars Piguet.
Pendant plus de vingt-cinq ans, elle a appris à équilibrer les paradoxes du luxe : protéger l’héritage tout en embrassant l’innovation, cultiver la rareté tout en se développant, faire cohabiter l’art et la rigueur business.
Dans cet épisode, elle partage les secrets du luxe qui dure : comment une Maison devient culte, comment on protège son âme face au temps, et pourquoi l’intemporalité n’est jamais un hasard.
Une conversation rare, sincère et éclairante sur la gouvernance, la créativité et le futur du luxe, produite par Dix Sept Paris, l’agence qui accompagne les marques dans la création de récits durables et singuliers.
Hosted on Acast. See acast.com/privacy for more information.
Audemars Piguet, Hennessy, Krug - Bâtir des marques iconiques (Olivia Crouan)
Architecte de marques et stratège du luxe, Olivia Crouan a façonné certaines des plus grandes Maisons : Hennessy, Krug, LVMH, Audemars Piguet.
Pendant plus de vingt-cinq ans, elle a appris à équilibrer les paradoxes du luxe : protéger l’héritage tout en embrassant l’innovation, cultiver la rareté tout en se développant, faire cohabiter l’art et la rigueur business.
Dans cet épisode, elle partage les secrets du luxe qui dure : comment une Maison devient culte, comment on protège son âme face au temps, et pourquoi l’intemporalité n’est jamais un hasard.
Une conversation rare, sincère et éclairante sur la gouvernance, la créativité et le futur du luxe, produite par Dix Sept Paris, l’agence qui accompagne les marques dans la création de récits durables et singuliers.
Hosted on Acast. See acast.com/privacy for more information.
Carte blanche à Guillaume Ventura, Head of Marketing chez Kama Ayurveda (Groupe Puig)
Pour ce nouvel épisode de Visionary Minds, j’ai donné carte blanche à Guillaume Ventura, une des voix les plus suivies et respectées de l’industrie du luxe et de la beauté.
Head of Marketing chez Kama Ayurveda (Groupe Puig), il partage chaque jour sur LinkedIn les dernières actualités et tendances de notre secteur.
Dans cet épisode sans filtre, sans interruption, pensé comme un vrai shot de 10 minutes d’insights, Guillaume explore la façon dont les marques beauté réintroduisent du fun dans leurs discours, leurs packagings et leurs stratégies.
Mais surtout, il pose une question essentielle :
👉 Le fun est-il la meilleure réponse en période d’inflation ?
Un épisode à écouter absolument pour toutes celles et ceux qui travaillent dans la beauté, le marketing et la communication.
🎧 Visionary Minds est un podcast produit et réalisé par Dix Sept Paris.
Hosted on Acast. See acast.com/privacy for more information.
In this episode of Visionary Minds, I sit down with Trisha Ayyagari, Global Brand President of Maybelline New York, to explore what it takes to keep a century-old brand bold, fresh, and relevant.
From her first steps at Maybelline in 2012 to leading the brand worldwide for the past six years, Trisha reflects on heritage vs. modernity, the influence of New York’s DNA, and the rise of inclusivity, sustainability, and digital disruption.
Recorded in Manhattan, this conversation brings together leadership lessons, cultural insights, and Trisha’s vision of the future of beauty.
Hosted on Acast. See acast.com/privacy for more information.
In this episode of Visionary Minds, I sit down with Trisha Ayyagari, Global Brand President of Maybelline New York, to explore what it takes to keep a century-old brand bold, fresh, and relevant.
From her first steps at Maybelline in 2012 to leading the brand worldwide for the past six years, Trisha reflects on heritage vs. modernity, the influence of New York’s DNA, and the rise of inclusivity, sustainability, and digital disruption.
Recorded in Manhattan, this conversation brings together leadership lessons, cultural insights, and Trisha’s vision of the future of beauty.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
In this episode of Visionary Minds, we sit down with Aila Morin, Chief Marketing Officer of MERIT Beauty, the minimalist beauty brand that has taken the U.S. by storm — and is now expanding across Europe.
Together, we dive deep into brand building, creative strategy, and global expansion, exploring what it takes for a digital-native beauty brand to resonate in heritage-dominated markets like France.
From packaging and storytelling to international localization, Aila offers a rare, behind-the-scenes look at one of beauty’s most admired “quiet luxury” players.
Founded with a clear vision of intentional, elevated minimalism, MERIT has become a go-to for consumers seeking clean, thoughtful, and elegant essentials. In less than five years, the brand has built a reputation not just for product quality, but for creative consistency and cultural relevance.
We explore how MERIT balances its direct-to-consumer DNA with strategic partnerships, including its long-standing relationship with Sephora.
Aila shares how the brand approaches channel mix in North America vs. Europe, and what it takes to bring MERIT’s premium-yet-accessible identity to international shelves.
As U.S. brands like MERIT, Rhode, and Summer Fridays gain traction across Europe, legacy French beauty houses are feeling the pressure to evolve.
We discuss how MERIT leverages cultural fluency, aesthetic discipline, and a strong narrative to compete not just on product — but on perception and emotion.
What does modern luxury look like to a brand like MERIT?
With its controlled pricing, rich content, and clean design system, MERIT positions itself as a "quiet luxury" brand that resonates across age groups — especially with a 30+ audience seeking authenticity and elegance over excess.
If you work in beauty marketing, luxury branding, or DTC strategy, this episode is a goldmine.
Aila’s insights go beyond buzzwords — it’s a masterclass in modern brand building for a generation that expects both meaning and aesthetics.
Hosted on Acast. See acast.com/privacy for more information.
En 2019, lorsque L’Oréal reprend la licence beauté de Valentino, la maison ne pèse encore qu’une trentaine de millions d’euros de chiffre d’affaires.
Cinq ans plus tard, la trajectoire est spectaculaire : Valentino Beauty atteint le demi-milliard et vise désormais le milliard d’euros.
Une ascension qui intrigue et inspire toute l’industrie.
Derrière ce succès, une femme : Claudia Marcocci, Présidente de Valentino Beauty.
Romaine de naissance – Born in Roma, comme le parfum iconique de la maison – elle a fait ses armes dans certaines des plus grandes maisons de mode : Hugo Boss, Dolce & Gabbana, Gucci, puis Dior, où elle occupait le poste de Chief Brand Officer. Aujourd’hui, elle incarne une vision audacieuse qui fait de Valentino Beauty l’une des marques les plus dynamiques du luxe contemporain.
Parce qu’il mêle vision stratégique, inspirations créatives et confidences personnelles.
Claudia nous livre son approche du leadership, ses méthodes pour nourrir le désir sans trahir l’ADN couture, et cette touche de folie qui rend Valentino Beauty si singulière.
Hosted on Acast. See acast.com/privacy for more information.
This is not just makeup — it’s a manifesto.
In this Carte Blanche episode, Anika Majithia, the new Head of Urban Decay, delivers a bold spoken word performance that redefines what makeup stands for. From rebellion to self-expression, from protest to power, she shares her unapologetic vision for the brand’s future — one that celebrates color, courage, and the beauty of not blending in.
Urban Decay is back — louder, prouder, and more purposeful than ever.
Hosted on Acast. See acast.com/privacy for more information.
Alors que l’intelligence artificielle bouleverse les codes de la production dans le luxe, une question essentielle se pose : que reste-t-il aux marques quand tout le monde peut produire des images parfaites, à bas coût, en quelques clics ?
Dans cet épisode d’ouverture de la version française de notre série Carte Blanche, je partage une conviction forte :
Quand la technique devient accessible à tous, seule la vision fait la différence.
En 10 minutes, nous explorons :
• Comment l’IA fait chuter les coûts de production et avec eux, les anciennes hiérarchies du luxe
• Pourquoi la créativité humaine reste irremplaçable
• En quoi le storytelling et la cohérence de marque deviennent les seuls vrais leviers de désirabilité
• Et comment les agences, les talents et les marques doivent se réinventer pour rester culturellement pertinents
Hosted on Acast. See acast.com/privacy for more information.