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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
I Hear Everything
1692 episodes
23 hours ago

Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.

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All content for Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast is the property of I Hear Everything and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.

Show more...
Marketing
Technology,
Business
Episodes (20/1692)
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
SEOs building lightweight tools in IDEs - trend or trash?
70% of enterprise e-commerce sites struggle with semantic product discovery. Ryland M Bacorn, technical lead at Boca De, has successfully implemented vector embedding systems that improved site search relevance by 40% and increased cross-sell conversions for major retail clients. He outlines a practical framework for integrating embeddings across product catalogs, starting with specialized vector databases like Pinecone and proof-of-concept development using the 80/20 rule. The discussion covers tactical approaches for semantic taxonomy enhancement, automated internal linking strategies, and scaling embedding implementations beyond SEO into site search and product recommendation systems. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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23 hours ago
5 minutes 52 seconds

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Embedding analysis will be a core part of enterprise SEO in the next two years?
SEO professionals must build lightweight tools to remain competitive in evolving search roles. Ryland M Bacorn from Boca De demonstrates how tool-building has become essential for SEO career advancement, with automation workflows now driving scalable enterprise search operations. The discussion covers practical coding implementation for SEOs, error troubleshooting methodologies for AI-powered tools, and workflow automation strategies using platforms like N8N and OpenAI's latest releases. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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1 day ago
2 minutes 46 seconds

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Crystal ball: how do you see IDEs developing in the next 18 months?
IDEs are rapidly evolving with AI agents handling more coding tasks autonomously. Ryland M Bacorn from Boca De discusses how development environments are becoming increasingly sophisticated while moving critical processes into the background. The conversation explores agent-based development workflows that require minimal human intervention and the strategic importance of understanding underlying systems for effective troubleshooting. Bacorn emphasizes the cross-industry disruption potential and advocates for proactive adoption of AI-powered development tools before competitors gain technological advantages. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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2 days ago
4 minutes 5 seconds

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Working w/Embeddings & Building Your Own Code
55% of online content is now AI-generated, fundamentally changing enterprise SEO scale requirements. Ryland M Bacorn from Boca De demonstrates how embedding analysis has already become essential for enterprise SEO teams managing content at unprecedented volumes. The discussion covers systematic approaches to corpus analysis for competitive content gaps, scalable frameworks for 10x content production through embedding-informed editorial processes, and practical implementation strategies using tools like Screaming Frog's vector embedding capabilities referenced in Mike King's comprehensive technical guide. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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3 days ago
42 minutes 53 seconds

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
One word that describes brand-led communities in an AI-first discovery era
Brand authenticity becomes more valuable as AI equalizes content creation tools across competitors. Jon Levesque, CEO of Seeq, argues that when AI can produce identical copy and ads for everyone, the essence of brand message and authentic human experience becomes the final competitive moat. The discussion explores how creators can leverage AI to enhance human discovery rather than replace it, and frameworks for building communities where authentic experiences drive value for restaurants, creators, and consumers simultaneously. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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5 days ago
4 minutes 34 seconds

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The choice to go full-time on your startup
Enterprise brands struggle to differentiate in an AI-saturated content landscape. Jon Levesque, CEO of Seeq, shares how authentic brand experiences create competitive moats when AI equalizes traditional marketing tools. The discussion covers leveraging human-centered discovery mechanisms, building creator-brand value exchanges, and positioning authentic storytelling as the ultimate differentiator against AI-generated content uniformity. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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6 days ago
2 minutes 46 seconds

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
One community growth tactic that worked five years ago but would completely flop today
Community-driven growth strategies have fundamentally shifted in the post-pandemic era. Jon Levesque, CEO of Seeq, shares insights from building enterprise communities that drive measurable engagement across distributed platforms. The discussion covers the distributed community framework for reaching audiences where they already gather, and the strategic pivot from virtual-first to in-person engagement models that deliver higher conversion rates. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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1 week ago
2 minutes 42 seconds

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Experience Networks in the absence of search engine rankings
73% of consumers rely on peer recommendations when AI responses lack transparency. Jon Levesque, CEO of Seeq, has built experience networks that generate structured data layers from unstructured consumer conversations, directly influencing AI search results for travel and lifestyle queries. The discussion covers how experience networks create competitive advantages when traditional rankings disappear, frameworks for converting peer conversations into AI-readable data structures, and strategies for positioning experience-driven content to influence large language model responses across major search platforms. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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1 week ago
3 minutes 5 seconds

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The biggest mistake in community building
Community-driven growth outperforms personality-based strategies by 3x in retention rates. Jon Levesque, CEO of Seeq, shares proven methodologies for building sustainable communities that scale beyond individual influence through systematic engagement frameworks. The discussion covers the audience-versus-community distinction framework, stage-sharing leadership models, and narrative positioning strategies that prioritize collective value over personal branding. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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1 week ago
3 minutes 15 seconds

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The End of the Directory Era
73% of travelers say influencer recommendations drive booking decisions, yet creators earn nothing from $3,000 vacations they inspire. Jon Levesque, founder and CEO of Seek, has built an AI-native platform that transforms saved social media into bookable itineraries while ensuring creators capture affiliate revenue from their influence. The discussion reveals how experience networks are replacing traditional directory models through direct creator-to-consumer attribution systems, AI-powered content translation into SEO-optimized web pages, and affiliate partnership frameworks that deliver 70% revenue shares to travel creators. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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1 week ago
33 minutes 55 seconds

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Game plan for making sure your brand wins visibility across AI and agent search
Enterprise brands face visibility challenges as AI and agent-led search reshape discovery patterns. Killian Dunne from Telepathic brings proven expertise in helping sophisticated SEO teams navigate multi-channel visibility strategies beyond traditional domain optimization. The discussion covers implementing an SEO hierarchy of needs framework to assess current capabilities before advancing to AI-optimized tactics, and developing comprehensive visibility strategies that extend beyond owned domains to include strategic placements across social channels and platforms like Reddit. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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1 week ago
5 minutes 42 seconds

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
One word that sums up where AI search visibility is headed
AI search visibility faces unprecedented compression challenges. Killian Dunne, founder of Telepathic, explains how noise reduction in AI systems is forcing brands to distill their messaging into one or two core positioning statements rather than broadcasting multiple value propositions. The discussion covers strategic message compression frameworks for enterprise brands and attribution complexity management strategies as user search behavior becomes increasingly varied across AI-powered platforms. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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1 week ago
6 minutes 4 seconds

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How will discovery look in 18 months with agents as primary users?
AI agents will replace traditional research within 18 months. Killian Dunne from Telepathic explains how agentic browsers from OpenAI and Google will fundamentally transform buyer discovery by autonomously navigating websites, analyzing reports, and making preliminary purchase decisions. The discussion covers the evolution from current AI summaries to full autonomous research capabilities and the shift from information presentation to active information acquisition on behalf of users. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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2 weeks ago
2 minutes 18 seconds

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Optimizing for AI Agents over traditional methods?
AI agents will dominate web navigation within two years. Killian Dunne from Telepathic, an AI search specialist, advocates for maintaining SEO fundamentals before advancing to agent optimization strategies. The discussion covers the critical foundation of indexation and crawlability requirements, plus the strategic sequencing framework for transitioning from traditional SEO to AI agent optimization at enterprise scale. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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2 weeks ago
3 minutes 7 seconds

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Will a smaller handful of Brands dominate the AI Search era
AI agents will replace most web navigation within two years. Killian Dunne from Telepathic brings enterprise AI search expertise to discuss the strategic implications of this fundamental shift in user behavior. The conversation covers the maturity framework for transitioning from traditional SEO to AI search optimization and the critical foundation requirements that must be established before implementing agent-focused strategies. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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2 weeks ago
2 minutes 20 seconds

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Who's Going to Dominate Search in the AI Era?
AI agents will replace most human web navigation within two years. Killian Dunne from Telepathic, an AI search specialist, explains why traditional SEO fundamentals remain essential before advancing to AI optimization strategies. He outlines the maturity progression from basic SEO implementation to AI search sophistication, emphasizing that indexation, crawlability, and site health must be mastered first. The discussion covers strategic timing for enterprise AI search adoption and identifies specific scenarios where high-tech startups might accelerate their AI optimization timeline. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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2 weeks ago
31 minutes 10 seconds

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Integrating email marketing data into your search strategy
Email marketing data remains underutilized for search optimization despite proven performance correlations. Patrick McKenna from DMi Partners shares how enterprise teams can leverage cross-channel insights to improve organic visibility and user engagement metrics. The discussion covers attribution modeling frameworks that connect email engagement to search performance, audience segmentation strategies that inform content optimization, and measurement approaches for tracking multi-channel customer journeys in an evolving search landscape. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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2 weeks ago
3 minutes 38 seconds

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Invest more in email automation or expanding affiliate programs?
Email marketing's connection to search performance faces unprecedented disruption as LLMs reshape user behavior. Patrick McKenna from DMi Partners discusses how traditional SEO data extraction methods will become "murkier" as search traffic shifts away from Google toward AI-powered platforms like ChatGPT. McKenna outlines the strategic importance of email automation in maintaining direct audience relationships while search attribution becomes less transparent, and explores how enterprise teams can adapt measurement frameworks when traditional search analytics provide limited visibility into AI-driven discovery patterns. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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2 weeks ago
2 minutes 24 seconds

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The evolving link between email marketing and search visibility
Email marketing drives 25% more organic traffic when properly integrated with SEO strategies. Patrick McKenna from DMi Partners shares insights from managing integrated campaigns that consistently deliver measurable search visibility improvements for enterprise clients. The discussion covers attribution modeling frameworks for cross-channel performance measurement and strategic approaches for leveraging email engagement signals to enhance search authority in an AI-driven landscape. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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3 weeks ago
2 minutes 5 seconds

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Are AI-generated email subject lines a trend or trash?
Email marketing faces declining open rates as AI-generated subject lines flood inboxes. Patrick McKenna from DMi Partners advocates for AI-assisted email creation while maintaining brand authenticity and human oversight. The discussion covers implementing AI as a content generation starting point rather than an autonomous solution, developing audience segmentation strategies that leverage AI insights, and establishing brand voice guardrails to prevent generic AI-generated messaging from compromising email performance. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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3 weeks ago
2 minutes 49 seconds

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.