SMBs will need visual optimization strategies as much as written content strategies

https://is1-ssl.mzstatic.com/image/thumb/Podcasts122/v4/90/01/04/90010438-684c-0533-27af-40a09eea1931/mza_11953833097113262141.jpeg/600x600bb.jpg

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

I Hear Everything

1715 episodes

2 days ago

Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.

All content for Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast is the property of I Hear Everything and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Technology,

Business

https://content.production.cdn.art19.com/images/fe/ee/1c/48/feee1c48-9b36-47c7-a11f-1650a2d93f1b/fa4b82f348f5383fd4b8b01a792484daec584cfd0fa3548ed62e8968844c360e9e32b242c18c98fd406e9cbed030d22fab244da85b86223bf1eb852110319713.jpeg

SMBs will need visual optimization strategies as much as written content strategies—buy or sell?

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

2 minutes 18 seconds

1 month ago

SMBs will need visual optimization strategies as much as written content strategies—buy or sell?

SMBs need integrated visual and written content strategies equally. Helen Pollitt, content strategist at iStock with expertise in visual content optimization for enterprise brands, argues against separating visual and written content approaches. She advocates for holistic content strategy frameworks that break down traditional barriers between written, visual, and video content, emphasizing audience-intent matching over format-specific optimization tactics. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.