Welcome to another episode of the How2-Change podcast! This week, we’re joined by Paul Marchant, the founder of Stroli, a business on a mission to transform the shopping bag market in the UK and beyond. With the global shopping bag industry valued at £10 billion and growing by 76% over the next five years, Paul is seizing a surprising opportunity to innovate and lead. In this episode, Paul shares his unique journey, transitioning from a successful advertising career to becoming an entrepreneur in the product business space. His inspiring story is packed with practical advice, memorable anecdotes, and a fascinating game of 'Two Truths and a Lie' to keep you guessing. Key Takeaways from This Episode: Why 'Climbing a Mountain' is the perfect metaphor for business and personal growth. Learn how taking that first step is essential, and why enjoying the process is just as important as reaching the peak. Insights into Stroli’s mission to become the leading shopping bag brand in the UK and Europe, with a focus on market potential and the journey of building a startup. Paul’s advice for entrepreneurs and changemakers: 'Do something, because if you do nothing, nothing happens.' The power of perspective in business — why enjoying the process, even the messy parts, can lead to better outcomes. Paul also opens up about the next step in his journey: a £200,000 fundraising round in exchange for 15% equity. With £50,000 already secured, Paul is looking for partners who want to climb the mountain with him, offering not just money, but mentoring, advice, and enthusiasm for what Stroli is building. About How2-Change: This episode perfectly illustrates How2-Change’s ethos — helping people and organisations achieve what might have once seemed impossible. Just as Paul shares his advice about taking action and enjoying the journey, How2-Change enables businesses to take bold steps in M&A, integration, and transformation. Whether climbing the mountain of scaling a startup or navigating the complexities of a merger, we believe in leaving organisations more capable and confident to tackle their next challenge. Listen for: Practical advice from an entrepreneur in the fast-growing product market. A glimpse into the surprising opportunities in the global shopping bag industry. A story about perseverance, innovation, and collaboration. Don’t miss this engaging conversation with Paul Marchant — subscribe now for more episodes of How2-Change, where we share advice and insights to inspire action and transformation. 📌 Watch the full episode here: https://www.youtube.com/@how2-Change?sub_confirmation=1 🎧 Listen on Spotify: https://podcasters.spotify.com/pod/show/how2-change 🎧 Listen on Apple: https://podcasts.apple.com/sr/podcast/how2-change-words-of-wisdom/id1775410759 💼 Learn more about How2-Change’s services: https://how2-change.com Connect with Paul: Paul Marchant on LinkedIn: https://www.linkedin.com/in/marchantpaul/?originalSubdomain=uk Contact for Stroli: paul@mystroli.com 💬 Let us know your thoughts! What’s the best piece of advice you’ve ever received? Drop it in the comments below. #How2Change #PaulMarchant #EntrepreneurTips #FundraisingAdvice #StartupSuccess #BusinessTransformation #ShoppingBagIndustry