Welcome back to We Started a Business, Send Help! This is episode 22, and before we properly log off for Christmas, we’re jumping in with a quick catch-up.
We’re sharing what’s been going on behind the scenes, a few lessons from the last couple of months, and a massive thank you to everyone who’s listened, sent feedback, and to all the brilliant guest experts we’ve had on the show.
We’re taking a short break, but we’ll be back with our first episode of 2026 on 12 January, with more honest chats, real business moments, and plenty more learning as we go.
Nic + George x
This week, we’re joined by the incredible Meeta Darji, an award-winning speaker and mindset expert specialising in mental resilience, public speaking with confidence and money mindset. After surviving a horrific car accident in the U.S., Meeta discovered the power of Emotional Freedom Tapping (EFT), a powerful technique that helps reprogramme the mind and release deep emotional and energetic blocks.
As small business owners, we all know that uneasy feeling when more money seems to be going out than coming in. Fear, scarcity, and stress can creep in fast, but Meeta is here to show us another way.
Now, fair warning ...whenever we record an episode that leans a little on the woo woo side, the technical gods seem to test us. Beth Taylor our friend and psychic guide once watched our entire Instagram account vanish post going live, and this time the microphones and Riverside app decided not to cooperate. Thankfully, George had a backup running on her phone so the sound and video quality aren’t quite up to our usual standard, but the wisdom in this episode more than makes up for it.
In this conversation, we explore how to shift from fear to financial flow, how tapping can help you retrain your mindset for abundance, and why changing your emotional energy around money can change everything.
✨ Stick around until the end, Meeta guides us through a live tapping session to help clear your money blocks, just in time to welcome a prosperous new year!
Nic + George x
It’s episode 20 and Christmas is nearly here! This week, we’re keeping it real with a quick catch-up and a big dose of honesty. Full disclosure: we scrapped the original episode because… well, it just didn’t feel right. So we hit reset, stripped it back, and decided to give you the unfiltered update on where we’re really at with our businesses right now.
Thanks for riding with us through every twist, turn, and meltdown. Keep those DMs, topic ideas, and guest suggestions coming, this pod is as much yours as it is ours.
Nic + George x
This week on We Started a Business, Send Help, we’re talking to Louie Tew, co-founder of TH&TH, the bridal brand born out of one wedding, a shoestring budget, and a wild twist of fate.
After years in fashion and branding, Louie and her friends designed the bridesmaid dresses she couldn’t find anywhere — elegant, couture-style, but affordable. When the wedding photos hit Twitter (we mean, X!), a top magazine editor spotted them and demanded to know: “Who made those dresses?”
That single moment lit the fuse for TH&TH. Today, the brand dresses bridal parties across the world.
Louie opens up about what it really takes to build a business from scratch, delusion, creative risk, smart branding, and scaling without losing your soul.
If you’ve ever built something from nothing (or are just trying to survive your latest pivot), this episode’s a must-listen.
🎙️ We Started a Business, Send Help: honest founder stories, no filters, no fluff. Just the messy bits and belly laughs along the way!
We are your co-hosts:
Black Friday and the festive season’s creeping in and small business owners everywhere are feeling the pressure.
In this episode, we chat about getting ready for Christmas and tackling Black Friday without resorting to discounts. We share down-to-earth ways to stand out, stay visible, and keep sales steady through the busiest time of year.
If you run a small product or service business, this one’s for you with honest conversation, practical ideas, and a sprinkle of festive chaos.
If you’ve been hearing that tools like Google’s AI updates, ChatGPT, and language-model search are changing the way customers find you online… you’re absolutely right. And today, we’re breaking down exactly how. We’ve brought in two of the best people to help us make sense of it: Jess and Kelly from Accentuate SEO, specialists in AI-driven search strategies and real-world optimisation for small businesses.
We’re talking about what’s actually worth your time, what to stop stressing about, and the practical steps you can take to keep your website visible, even as search changes faster than ever.
So if you want to stay ahead of the curve without needing a massive budget or a full tech team… this one’s for you.
Btw, we always mess up something. This week's treat is saying episode 16 when it's actually episode 17?!!!
As promised in the episode, here's the amazing AI SEO course Jess and Kelly have set up with small biz owners in mind.
Deborah’s story isn’t your average career pivot. After breast cancer treatment put life and work on pause, she didn’t just “go back”, she rebuilt. Add in a marriage breakup, relocating to another country across the other side of the world, and starting a business with her now-husband… let’s just say she’s navigated more than a few plot twists.
We get into:
This one’s for anyone who’s had to start over, rethink everything, or rewrite their story entirely.
Guest:
Deborah Tabbron, Co-Founder of Akela Abbott Ltd., helping people, leaders, and organisations grow with clarity, confidence, and purpose.
Shout-outs this episode go to:
Money — we all think about it, but no one really talks about it. In this episode of We Started a Business, Send Help!, we sit down with Rachel Kerr, a financial planner and founder of Albert and Mae Wealth Management on a mission to break the money taboo.
We dive into:
If you’re figuring out finances, building a business, or just trying to get your money mindset in check, this one’s for you.
Disclaimer:
This content is for financial education purposes only and should not be taken as financial advice. Always do your research, consider your specific goals and or consult with a qualified financial advisor before making any major financial decisions. Past performance is not an indicator of future returns. Your investments can go up as well as down.
👉 Don’t forget to like, comment, and subscribe for more unfiltered chats about business, life, and the messy bits in between!
Money — we all think about it, but no one really talks about it. In this episode of We Started a Business, Send Help!, we sit down with Rachel Kerr, a financial planner and founder of Albert and Mae Wealth Management on a mission to break the money taboo.
We dive into:
If you’re figuring out finances, building a business, or just trying to get your money mindset in check, this one’s for you.
Disclaimer:
This content is for financial education purposes only and should not be taken as financial advice. Always do your research, consider your specific goals and or consult with a qualified financial advisor before making any major financial decisions. Past performance is not an indicator of future returns. Your investments can go up as well as down.
👉 Don’t forget to like, comment, and subscribe for more unfiltered chats about business, life, and the messy bits in between!
We thought it's about time we answer some of the listener questions we've received, including how we got our first customers for our product and service businesses, biggest f*ck up at work and how to say no without p*ssing off your clients and customers. Yes, even the pushy ones!
The questions we couldn't answers, we've lined up the right guest experts to come on and answer them properly for you.
Keep the questions and the feedback coming.
Shout-outs this episode go to:
Nic + George x
We thought it's about time we answer some of the listener questions we've received, including how we got our first customers for our product and service businesses, biggest f*ck up at work and how to say no without p*ssing off your clients and customers. Yes, even the pushy ones!
The questions we couldn't answers, we've lined up the right guest experts to come on and answer them properly for you.
Keep the questions and the feedback coming.
Nic + George x
We Started a Business, Send Help! is a podcast where Nicola and George share the real, chaotic, and unfiltered journey of building a business from scratch. No buzzwords, no fake success stories, just the highs, lows, and (sometimes funny and cringe) learnings of entrepreneurship.🎙️ New episodes every Monday!We talk about:💡 Starting a business from zero🚀 Startup growth (and growing pains)🤯 Mistakes we’ve made so you don’t have to😂 Funny moments from the entrepreneurial trenchesFollow us on Instagram https://www.instagram.com/westartedabusinesspod/ #Startuppodcast #Businesspodcast #startupjourney
PR alone won’t build your brand anymore. The game has changed and visibility is everything. The brands and creators who win today are the ones who show up everywhere, across every platform, consistently. You can have the best product or service in the world, but if no one sees you, you don’t exist. Visibility beats PR every single time. 🚀
We chat about how we navigate the "ick" of visibility in business can bring and share the amazing tips and insights we got from attending the East Village Visibility Agency launch in Birmingham earlier this week.
Shout-outs this week:
Turning a lightbulb moment into a real, on-the-shelf product sounds exciting, until you realise it takes years of grit, setbacks, and sheer stubbornness to get there.
In this episode, we chat with Laura Sparkes, founder of DriRun, the world’s first reusable, discreet bladder-leak pad for runners. Laura shares how she went from idea to innovation, what kept her going when things got tough, and why determination matters more than any business plan.
If you’re a first-time founder wondering how to keep pushing when it feels like everything’s against you, this one’s for you.
💡 Real talk, hard lessons, and zero p*ssing around.
Shoutouts this episode go to:
You may have noticed, we disappeared from the Meta universe this week. Vanished. Just an hour after we uploaded our most-listened-to episode with psychic and guide Beth Taylor, both of our business Instagram accounts were deleted. No warning. No explanation. No way back.
This has been a HUGE lesson for us. And today, we’re sharing the full story: what happened, what we’ve learned, and how you can avoid the same fate. Consider this your reminder to spread your wings beyond social media and start building your own marketing “real estate” that no one can take away overnight.
The good news? We’re not going anywhere. We’ve started sharing our episodes and clips on YouTube, so come find us there and say hi!
Thanks, as always, for listening, supporting, and sending us your kind messages. We couldn’t do this without you.
Nic + George x
What does it really mean to bring your whole self into your business, and what magic happens when you do?
In this episode, we’re joined by Beth Taylor, Psychic, Channel, and Guide in soul alignment and personal transformation.
Five years ago, Beth made the leap from running a beauty business to fully embracing her psychic gifts. Today, she runs a thriving, high-end practice with incredible clients across London, Birmingham, Warwick, and the Cotswolds.
Together, we dive into:
What it looks like to show up authentically in business (and why it matters)
How to move through fear of judgment when you decide to be yourself
Why aligning your business purpose with your soul’s desires is essential
The importance of making space to listen to your intuition
The “life awakening” many people experience in their mid 30s to early 40s
Why your bank account often directly reflects your sense of self-worth (*gulp*)
If you’ve ever worried that being too much of yourself might hold you back, or if you’re curious whether it’s really possible to succeed by being unapologetically authentic, this one is for you.
Shout-outs this episode go to:
Thanks for listening and if you have any questions send us a DM on Instagram.
Nic + George x
This week, we’re reflecting on the weekly highs, lows and lessons of running our businesses.
Nicola shares her journey of finding a new supplier and manufacturer for her upcoming styling products, covering everything from late night video calls and factory tours to unexpected challenges like small claims courts and less-than-ideal cash/product handovers in dodgy car parks.
It’s a no-filter look at the realities behind the scenes: the wins, the mistakes, and the messy middle we’re still navigating.
Thanks for listening, and see you next week when we’re joined by one of our brilliant guest experts!
Blogs don’t have to be boring (or just endless walls of text stuffed with keywords). In this episode, we’re joined by Cath Lyon, a B2B content strategist who knows how to turn plain old blogs into real engines for growth.
Cath walks us through the practical stuff that actually matters like how to pick topics people care about, write posts that sound human, and structure your content so it’s easy (and fun) to read.
If you’ve ever stared at a blank page wondering “What should I even write about?” or hit publish only to hear crickets, this episode is packed with advice you can actually use to get people reading, engaging, and coming back for more.
Shout outs this episode go to:
Ever stopped yourself from posting on socials? Convinced your brilliant idea is actually shite before anyone even sees it? Talked yourself out of doing the one thing that could actually move your business forward? Yeah… hi, welcome to the self-sabotage gang. It’s way more crowded than you think.
This week, Nic and George are calling themselves out. From summer brain-fog to overthinking spirals, they’re unpacking all the ways they trip over their own feet, and the messy, trial-and-error ways they use to get unstuck. Spoiler: nobody’s got this figured out, but at least we can talk about it and be honest.
So, if you’ve ever realised your biggest business enemy is actually… you in bed, scrolling Insta at 2 a.m., congrats, this episode is for you!
Shout-outs this episode go to:
This week, we speak to Lisa Taylor, brand voice pro and founder of Can I Have a Word?. From working in big beauty to running her own biz, Lisa knows the highs, lows, and awkward in-betweens of building a brand. They dig into why your tone of voice is everything, how to actually name your business without sounding like everyone else, and what it takes to create a brand people remember (and love).
Takeaways
Name drops this episode go to the amazing The 51% Club, Heist House Studios, Who Gives a Crap, and more.
Thanks for listening and we hope this little insights help you.
Nic + George x
Summer brings the great juggle: kids off school, clients slowing down, sunny days calling you outside… and your business whispering “don’t forget me!”
In this episode, we dive into how to enjoy the rest of the holidays without setting you up for chaos when you come back. From practical prep to stock clear-outs and getting service-based businesses client-ready, we’re here with tips and stories to help you start September feeling calm, not crushed.