Starting a business is wild. Especially when you're doing it from your kitchen table with naff-all budget and no backup plan. In this episode, we’re digging into the real question: why the hell did you start a business in the first place?

Because if you don’t know your "why", trust us, you're going to feel lost fast. The stats don’t lie: 1 in 5 businesses in the UK fail within five years. So if you're just in it for the money, there are easier ways. But if there's something deeper driving you, we’ll help you uncover it and use it to stay focused when things get chaotic (which they will).

We’re sharing our own messy, unfiltered startup journey. The highs, lows, and awkward in-betweens, so you don’t feel alone in yours. Experts are coming soon, but for now, it’s just us (still no intro or outro music!), figuring it out in real time. Let’s go!

Unofficial sponsor Trip Drinks keeping us calm this summer.

Shout-out to the amazing The Five Hour Club, mentioned in this episode and perfect for parents hustling in school hours.