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Web3 CMO Stories
Joeri Billast
278 episodes
2 days ago
Send us a text The ground is moving under our feet, and that’s exactly why this conversation matters. We sit down with Sandy Carter to unpack a practical path through the AI hype: start with outcomes, feed models with clean, structured data, and never skip the human change that decides whether an initiative sticks or stalls. From executive playbooks to frontline tactics, we get specific about what works, what fails, and how to build trust when synthetic media blurs what’s real. We dive into ...
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Marketing
Education,
Business,
Entrepreneurship
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Send us a text The ground is moving under our feet, and that’s exactly why this conversation matters. We sit down with Sandy Carter to unpack a practical path through the AI hype: start with outcomes, feed models with clean, structured data, and never skip the human change that decides whether an initiative sticks or stalls. From executive playbooks to frontline tactics, we get specific about what works, what fails, and how to build trust when synthetic media blurs what’s real. We dive into ...
Show more...
Marketing
Education,
Business,
Entrepreneurship
Episodes (20/278)
Web3 CMO Stories
Why Winning with AI Starts with Business Outcomes, Clean Data and Putting People First | Sandy Carter | S6 E01
Send us a text The ground is moving under our feet, and that’s exactly why this conversation matters. We sit down with Sandy Carter to unpack a practical path through the AI hype: start with outcomes, feed models with clean, structured data, and never skip the human change that decides whether an initiative sticks or stalls. From executive playbooks to frontline tactics, we get specific about what works, what fails, and how to build trust when synthetic media blurs what’s real. We dive into ...
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1 week ago
30 minutes

Web3 CMO Stories
The Stories You Loved the Most – Top 10 Episodes of 2025 | S5 E55
Send us a text Every year, certain conversations travel further than others. Not because they were louder. But because they resonated. In this special year-end episode of Web3 CMO Stories, we’re counting down the stories you loved the most – the top 10 episodes of 2025, based purely on listener engagement and downloads. These episodes reveal more than popularity. They reveal patterns. Across Web3, AI, marketing and digital business, this countdown highlights the stories that connected with re...
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2 weeks ago
19 minutes

Web3 CMO Stories
How Web3, Telegram and AI Are Rewiring Gaming Growth | S5 E54
Send us a text Players were trading digital loot under trees in MMOs (Massively Multiplayer Online games) long before NFTs existed. That single image sets the tone for this conversation with Rudy Koch, cofounder of Mythical Games and veteran of Call of Duty and World of Warcraft, as we unpack what truly drives Web3 gaming forward: behavior, not buzzwords. We talk about how blockchain formalizes a desire that’s been in games for decades and why the path to mass adoption starts with joy, ...
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3 weeks ago
31 minutes

Web3 CMO Stories
Privacy As A Product Advantage | S5 E53
Send us a text Privacy stops being a niche feature the moment you realize it’s not about secrecy—it’s about control. We sit down with Shahaf Bar-Geffen, CEO and co-founder of COTI, to unpack why privacy is rapidly becoming critical infrastructure for Web3, how selective disclosure changes the trust equation, and what it takes to make privacy the default without sacrificing performance or decentralization. We trace the evolution from transparent ledgers to private transfers and into the next ...
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1 month ago
27 minutes

Web3 CMO Stories
From Satire To Strategy: How MyTechCEO Scales With Timing, Trends, And Taste – with Jason Yeager | S5 E52
Send us a text Comedy can tell the truth about tech faster than a slide deck—and Jason Yeager proves it. We sit down with the creator behind MyTechCEO to unpack how satire, timing, and taste can outperform dry explainers, win brand partnerships, and build a loyal audience without resorting to shock value. If you’ve wondered how to make complex ideas irresistible to watch and easy to share, this conversation lays out a practical path. Jason breaks down the engine behind rapid growth: a ...
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1 month ago
13 minutes

Web3 CMO Stories
From Reputation To Results: How A Global Invite-Only Commerce Club Scales Trust | S5 E51
Send us a text Reputation travels faster than personal branding when the right people vouch for you. That idea sits at the core of our conversation with Evolve Commerce Club founder Carlos Monteiro, who traces a path from helping Danish companies enter Brazil to building an invite-only network of senior leaders across 48 markets. We dig into how perspective, generosity, and consistent follow-through transform one-off intros into compounding trust—and why that matters most for executives navig...
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1 month ago
17 minutes

Web3 CMO Stories
How A Digital Twin Can Work While You’re Away | S5 E50
Send us a text What if your meetings, emails, and files didn’t disappear into memory but evolved into a living, searchable system of record that actually moved work forward? That’s the provocative idea we unpack with David Shim, Co-Founder and CEO at Read AI, who lays out how durable knowledge, personalized models, and a practical “digital twin” can turn everyday chaos into predictable outcomes. We start with the problem everyone feels: notes are scattered, context slips away, and the “why” ...
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1 month ago
18 minutes

Web3 CMO Stories
Nearshoring Meets AI | S5 E49
Send us a text Walk the floor at Web Summit without leaving your headphones. We sit down with Jo Smets, founder of BluePanda and president of the Portuguese Belgian Luxembourg Chamber of Commerce, to unpack how nearshoring and AI are reshaping CRM, marketing, and team delivery across Europe. We start with clarity on nearshoring: why time zone, culture, and communication speed beat cost alone, and how that proximity pays off when you’re wiring AI into daily work. Jo shares how BluePanda appli...
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1 month ago
19 minutes

Web3 CMO Stories
Creating Benevolent Decentralized AGI at SingularityNET | S5 E48
Send us a text What if most of the economy can be automated without anything we’d call real general intelligence? That provocative idea launches a candid tour with Ben Goertzel through the difference between LLM “breadth” and the kind of generalization that marks true AGI. We unpack why today’s models are powerful yet limited, how they’ll reshape work in the near term, and what ingredients are missing for systems that reason, invent, and move beyond the data that formed them. We dig into a p...
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1 month ago
24 minutes

Web3 CMO Stories
How Human Connection Beats AI At Scale – with Joe Pulizzi | S5 E47
Send us a text What if the safest career move right now is the one that looks riskiest on paper? We sit down with Joe Pulizzi, author of Burn the Playbook, to unpack why synthetic content is rising, why the algorithm favors cheap efficiency over human craft, and how creators and marketers can still win by building audiences they truly own. The stakes are real: job security is fragile, feeds are optimized for cost, and the window to establish direct relationships is closing faster than most re...
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1 month ago
35 minutes

Web3 CMO Stories
Audience First: Storytelling That Sells – with Park Howell | S5 E46
Send us a text Imagine boosting engagement by 400% without changing your product, only your story. That’s the promise Park Howell delivers as we dive into why audiences don’t care about what you make—they care about what you make happen in their lives. Park, an Emmy-winning business storytelling coach and author of Brand Bewitchery and The Narrative Gym for Business, breaks down the ABT framework—And, But, Therefore—and shows how it turns intuitive storytellers into intentional communicat...
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2 months ago
32 minutes

Web3 CMO Stories
AI At Work, Humans In Charge | S5 E45
Send us a text A packed Lisbon room. A candid conversation with Sérgio Ferreira, Partner at EY and Jo Smets, President, CCLBL & CEO, BluePanda. And a straight shot of strategy on how AI shifts from cost-cutting to true growth. We take you inside real examples—finance, HR, retail, and contact centers—where automation speeds the work while people make the judgment. The result is faster decisions, 24/7 service, and new operating models that put digital assistants in every pocket and at every...
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2 months ago
32 minutes

Web3 CMO Stories
Living On Crypto Since 2015 | S5 E44
Send us a text What happens when you stop treating crypto like a lottery ticket and start treating it like money? We sit down with Joël Valenzuela – core member of DashDAO and creator of Digital Cash Network – who has lived entirely on cryptocurrency since 2015, closed his bank account, and built a daily routine on digital cash. Joel takes us from childhood memories of currency devaluation in Mexico to the first time he split a dinner bill with Bitcoin before payment apps were mainstream. He...
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2 months ago
29 minutes

Web3 CMO Stories
From Maze to Movement: How RYO Brings Real-World Payments to Web3 | S5 E43
Send us a text Crypto isn’t supposed to feel like homework. We sit down with Lani Dizon, co-founder and president of Zenza Capital and the RYO Digital Project, to unpack how RYO turns Web3 from hype into habit—usable money, real payments, and tools your family can actually trust. From the origin of RYO as Japan’s historic symbol of trust to its rebirth as a modern digital currency, we trace a clear through-line: make crypto simple, human, and useful. We dig into RYOPAY’s pilot with Grain X G...
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2 months ago
26 minutes

Web3 CMO Stories
🎧 [BONUS] The Future CMO – Full Audiobook | How Modern CMOs Win with Trust, Tech & Smart Visibility
Send us a text 🎧 Full audiobook edition of “The Future CMO” – written and narrated by Joeri Billast. The job changed while most of us were still crafting campaigns. We break down how the CMO is being rebuilt into a Chief Value Officer who speaks in revenue, margin, risk—and proves it. No marketing theatre. Just a clear path to measurable impact powered by trust, technology, and community. Across a fast-moving conversation, we map the value equation (perception + trust + outcome) and show ho...
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3 months ago
2 hours 21 minutes

Web3 CMO Stories
How AI Changes Your Customers – Mark Schaefer's New book | S5 E42
Send us a text Imagine algorithms that feel more attentive than people – always patient, never tired, and ready with the perfect follow‑up question. That illusion of empathy is already shaping how buyers research, decide, and stay loyal. We sit down with Mark Schaefer to unpack the human side of AI: cognitive offloading at scale, de‑skilling that changes how customers think, and what it means when assistants default to a single recommendation instead of a page of links. We dig into the new r...
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3 months ago
29 minutes

Web3 CMO Stories
Marketing Theater Is Canceled, Sorry | S5 E41
Send us a text Two launches, one clear direction: make technology usable and make marketing accountable. We open with the debut of RYO's LIFE Wallet, a super wallet designed for everyone. Start in seconds, sign in with biometrics, recover securely, and send crypto as easily as a text. With a roadmap that includes a global mall for direct payments, staking, NFTs, stablecoins, and AI assistance, the vision is practical: move crypto from speculation to everyday value. Then we turn to "The Futur...
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3 months ago
7 minutes

Web3 CMO Stories
Predicting the Future: How LiveDuel is Revolutionizing Sports Betting | S5 E40
Send us a text Ever wondered how Web3 technology is transforming the sports prediction landscape? Will Martin, founder of LiveDuel, shares his journey from economics student to innovative entrepreneur at the intersection of DeFi and sports engagement. The LiveDuel platform stands apart by solving a fundamental market inefficiency. While traditional sports betting operates through thousands of separate operators with fragmented liquidity pools, LiveDuel applies decentralized finance principle...
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3 months ago
25 minutes

Web3 CMO Stories
From Crypto Victim to Security Visionary: Xavier's Story | S5 E39
Send us a text What happens when you lose your Bitcoin in the Mt. Gox hack, then watch 44,000 Ethereum vanish from a project you helped build? For Xavier Hendricks, these painful experiences sparked a mission to revolutionize crypto security through radical simplicity. Xavier's journey from blockchain enthusiast to security specialist reveals a counterintuitive truth: the best security removes technology rather than adds it. "Anything that's complicated, anything that's technical, is a weakn...
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3 months ago
27 minutes

Web3 CMO Stories
The Crypto Storytelling Problem: Tales from Four Continents | S5 E38
Send us a text The crypto industry has a storytelling problem. Despite its revolutionary potential, most crypto projects struggle to connect with mainstream audiences because they've created an insular world of jargon, acronyms, and narratives that actively exclude outsiders. "I've been in a lot of different industries – social impact, investment, technology, healthcare – and I've never been in an industry where narrative mattered more than crypto," explains Stephany Zoo, Head of Ecosystem a...
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4 months ago
31 minutes

Web3 CMO Stories
Send us a text The ground is moving under our feet, and that’s exactly why this conversation matters. We sit down with Sandy Carter to unpack a practical path through the AI hype: start with outcomes, feed models with clean, structured data, and never skip the human change that decides whether an initiative sticks or stalls. From executive playbooks to frontline tactics, we get specific about what works, what fails, and how to build trust when synthetic media blurs what’s real. We dive into ...