Navigating Brand Legacy, Minimalism, and Consumer Identity

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Wharton Marketing Matters

The Wharton School

286 episodes

1 week ago

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School.

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Hosted on Acast. See acast.com/privacy for more information.

Marketing

Business

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Navigating Brand Legacy, Minimalism, and Consumer Identity

Wharton Marketing Matters

33 minutes 5 seconds

2 months ago

Navigating Brand Legacy, Minimalism, and Consumer Identity

Daphne Howland, Senior Reporter at Retail Dive, joins Barbara and Americus to discuss the risks and rewards of legacy brand reinvention, from Cracker Barrel’s controversial logo change to Gap’s viral cultural campaigns and Victoria’s Secret’s ongoing identity reset, offering insights into how companies can balance tradition, modern trends, and consumer expectations.

Hosted on Acast. See acast.com/privacy for more information.