Wharton Marketing Matters

EXPLORE

Society & Culture

Health & Fitness

© 2024 PodJoint

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/36/a8/03/36a8039d-237a-a4c3-3cf6-d571b1ea77c0/mza_13737693680053371152.jpeg/600x600bb.jpg

Wharton Marketing Matters

The Wharton School

293 episodes

3 days ago

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School.

Hosted on Acast. See acast.com/privacy for more information.

Show more...

All content for Wharton Marketing Matters is the property of The Wharton School and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School.

Hosted on Acast. See acast.com/privacy for more information.

Show more...

Episodes (20/293)

Wharton Marketing Matters

Highlights: Liquid Death | Wilson Sporting Goods Co.

Highlights from interviews with Ryan Heuser, Senior Vice President of Experiential at Liquid Death, on the brand’s origins, Eagles partnership, and experiential strategy, alongside insights from David Picioski, Head of Global Brand Partnerships and Collaborations at Wilson Sporting Goods Co., covering Wilson’s NBA partnership, player relationships, Caitlin Clark ambassadorship, and technology-driven product innovation.

Hosted on Acast. See acast.com/privacy for more information.

3 days ago

32 minutes 3 seconds

Wharton Marketing Matters

Highlights: DoorDash | Take 5 Oil Change

Highlights of interviews with Toby Espinosa, Vice President of Ads at DoorDash, discussing scaling a startup into a global marketplace and the future of retail media innovation, and Doug Zarkin, Chief Marketing Officer at Take 5 Oil Change and former CMO of Pearle Vision, exploring emotional branding through authenticity and creativity.

Hosted on Acast. See acast.com/privacy for more information.

1 week ago

31 minutes 6 seconds

Wharton Marketing Matters

Inside Time’s Best Inventions and Innovation Selection Process

Emma Barker Bonomo, Editorial Director at Time, joins Barbara & Americus to discuss how the magazine curates its annual Best Inventions list, highlighting the criteria, trends, and global significance behind the most impactful innovations of the year.

Hosted on Acast. See acast.com/privacy for more information.

2 weeks ago

31 minutes 20 seconds

Wharton Marketing Matters

This “Best of 2025” episode highlights insights from Shannon Shae Montoya, Global Head of B2B Marketing, Sponsorships, and Events at Yahoo; Toby Espinosa, Vice President of Ads at DoorDash; Adam Kornblum, Chief Creative Officer at L’Oréal; and Merill Hollander, founder of Fiametta, as they discuss how data-driven creativity, storytelling, and bold experimentation are shaping the future of marketing, retail media, beauty, and fine jewelry.

Hosted on Acast. See acast.com/privacy for more information.

3 weeks ago

1 hour 5 minutes

Wharton Marketing Matters

Highlights: Youth Logic | Think Faster, Talk Smarter

Highlights from Barbara & Americus' conversations with Connor Blakley, founder of Youth Logic, about effective Gen Z engagement, and Matt Abrahams, Stanford Graduate School of Business lecturer and author of Think Faster, Talk Smarter, who discussed practical frameworks for reducing anxiety and communicating with clarity and confidence.

Hosted on Acast. See acast.com/privacy for more information.

1 month ago

30 minutes 4 seconds

Wharton Marketing Matters

Highlights: Adidas Originals | Amgen

Annie Barrett, Vice President of Marketing for Adidas Originals, Basketball and Partnerships, and Sean Bruich, Senior Vice President of AI, Engineering and Data Science at Amgen, share insights on how iconic brand storytelling and rapidly evolving AI capabilities intersect to drive authenticity, collaboration, and transformative innovation across industries.

Hosted on Acast. See acast.com/privacy for more information.

1 month ago

29 minutes 58 seconds

Wharton Marketing Matters

Navigating Marketing Shifts Amid AI, Inflation, and Cultural Change

Peter Adams, Senior Writer at Marketing Dive, joins Barbara Kahn to explore how economic bifurcation, evolving loyalty drivers, and rapid advances in AI are forcing marketers to rethink strategies, adapt to cultural moments, and navigate an increasingly complex industry landscape.

Hosted on Acast. See acast.com/privacy for more information.

1 month ago

29 minutes 6 seconds

Wharton Marketing Matters

Highlights: Take 5 Oil Change | Think Faster, Talk Smarter

Doug Zarkin, Chief Marketing Officer at Take 5 Oil Change and former CMO of Pearle Vision, joins Barbara Kahn and Dr. Americus Reed, II to discuss emotional branding through authenticity and creativity, while Matt Abrahams, Stanford Graduate School of Business lecturer, author of Think Faster, Talk Smarter, and host of Think Fast, Talk Smart: The Podcast, explains how to overcome anxiety, structure ideas, and communicate clearly under pressure.

Hosted on Acast. See acast.com/privacy for more information.

1 month ago

31 minutes 31 seconds

Wharton Marketing Matters

Highlights: L’Oréal's Chief Creative Officer for U.S. Brands | Founder of Fiametta

L’Oréal’s Chief Creative Officer, Adam Kornblum, joins Barbara Kahn and Dr. Americus Reed, II to share how storytelling and experimentation fuel innovation across top beauty brands. Merill Hollander, founder of the contemporary fine jewelry brand Fiametta, tells Barbara and Americus how her company is redefining fine jewelry with lab-grown diamonds and a bold, self-expressive approach.

Hosted on Acast. See acast.com/privacy for more information.

1 month ago

32 minutes 27 seconds

Wharton Marketing Matters

Spencer Spirit Holdings CEO, Steven Silverstein

Steven Silverstein, CEO of Spencer Spirit Holdings and head of Spirit Halloween, joins hosts Barbara Kahn and Dr. Americus Reed, II to discuss the business of seasonal retail—from scaling over 1,500 pop-up stores across North America to using AI, social media, and immersive experiences to sustain year-round engagement—and how the brand is now extending its magic into the Christmas market.

Hosted on Acast. See acast.com/privacy for more information.

2 months ago

31 minutes 30 seconds

Wharton Marketing Matters

Amgen SVP of AI, Engineering and Data Science, Sean Bruich

Sean Bruich, Senior Vice President of AI, Engineering and Data Science at Amgen, joins Barbara Kahn and Dr. Americus Reed, II to discuss how AI’s rapid evolution is transforming industries—not by replacing humans, but by creating new opportunities that blend human expertise with advanced technology to drive innovation and efficiency.

Hosted on Acast. See acast.com/privacy for more information.

2 months ago

28 minutes 7 seconds

Wharton Marketing Matters

Highlights: Yahoo's Global Head of B2B Marketing, Sponsorships, and Events | DoorDash's Vice President of Ads

Shannon Shae Montoya, Global Head of B2B Marketing, Sponsorships, and Events at Yahoo, joins Barbara Kahn to discuss how Yahoo uses data, creativity, and nostalgia to craft immersive campaigns that connect with new generations. Plus, Toby Espinosa, Vice President of Ads at DoorDash, talks with Dr. Americus Reed, II about scaling the company from startup to global marketplace and the future of retail media innovation.

Hosted on Acast. See acast.com/privacy for more information.

2 months ago

36 minutes 15 seconds

Wharton Marketing Matters

L’Oréal's Chief Creative Officer for U.S. Brands, Adam Kornblum

Adam Kornblum, Chief Creative Officer for U.S. Brands at L’Oréal, joins Barbara Kahn & Dr. Americus Reed, II to share how he drives disruptive creativity across 17 brands, from the viral CeraVe Super Bowl campaign to the global youth innovation competition Brandstorm, illustrating how storytelling, experimentation, and an entrepreneurial mindset fuel innovation at L’Oréal.

Hosted on Acast. See acast.com/privacy for more information.

2 months ago

30 minutes 34 seconds

Wharton Marketing Matters

Annie Barrett, Vice President of Marketing for Adidas Originals, Basketball and Partnerships

Annie Barrett, Vice President of Marketing for Adidas Originals, Basketball and Partnerships, joins Barbara Kahn and Dr. Americus Reed, II to share how the brand’s Superstar campaign celebrates the shoe’s evolution from sport innovation to cultural icon, while highlighting Adidas’ focus on authenticity, collaboration, and global brand storytelling.

Hosted on Acast. See acast.com/privacy for more information.

3 months ago

26 minutes 11 seconds

Wharton Marketing Matters

Matt Abrahams, Host of Think Fast, Talk Smart: The Podcast

Matt Abrahams, Stanford Graduate School of Business lecturer, author of Think Faster, Talk Smarter, and Host of Think Fast, Talk Smart: The Podcast, joins Barbara Kahn and Dr. Americus Reed to explain how professionals can overcome anxiety, build communication frameworks, and handle spontaneous conversations with clarity and confidence.

Hosted on Acast. See acast.com/privacy for more information.

3 months ago

29 minutes 31 seconds

Wharton Marketing Matters

Yahoo's Global Head of B2B Marketing, Sponsorships, and Events, Shannon Shae Montoya

Shannon Shae Montoya, Global Head of B2B Marketing, Sponsorships, and Events at Yahoo, joins Barbara Kahn to explore how Yahoo leverages data, creativity, and nostalgia to craft experiential marketing campaigns that leave lasting impressions—revitalizing the brand for new generations and reinforcing its relevance across digital and physical spaces.

Hosted on Acast. See acast.com/privacy for more information.

3 months ago

32 minutes 15 seconds

Wharton Marketing Matters

Highlights: Saucony Sr. Brand Marketing Manager | Liquid Death SVP of Experiential

Highlights of interviews with Ryan Heuser, SVP of Experiential at Liquid Death, discussing the company’s origins, its brand partnership with the Philadelphia Eagles, its approach to experiential marketing, and how its strategy sets it apart from other brands in the category, as well as with Jordan Yob, Senior Brand Marketing Manager at Saucony, on the brand’s heritage, the importance of staying consumer-focused, and the “Marathumb Challenge.”

Hosted on Acast. See acast.com/privacy for more information.

3 months ago

33 minutes 59 seconds

Wharton Marketing Matters

Navigating Brand Legacy, Minimalism, and Consumer Identity

Daphne Howland, Senior Reporter at Retail Dive, joins Barbara and Americus to discuss the risks and rewards of legacy brand reinvention, from Cracker Barrel’s controversial logo change to Gap’s viral cultural campaigns and Victoria’s Secret’s ongoing identity reset, offering insights into how companies can balance tradition, modern trends, and consumer expectations.

Hosted on Acast. See acast.com/privacy for more information.

4 months ago

33 minutes 5 seconds

Wharton Marketing Matters

DoorDash Vice President of Ads, Toby Espinosa

Toby Espinosa, Vice President of Ads at DoorDash, joins Dr. Americus Reed to discuss his journey from the company’s early days to its rapid growth into a global marketplace, offering lessons on sales, scaling complex ecosystems, and the future of retail media innovation.

Hosted on Acast. See acast.com/privacy for more information.

4 months ago

35 minutes 20 seconds

Wharton Marketing Matters

Highlights: Founder of Youth Logic | Wilson Sporting Goods Head of Global Brand Partnerships and Collaborations

Highlights of Wharton Marketing Matters episodes featuring Connor Blakley, founder of Youth Logic, discussing the origins of his company, how to effectively reach Gen Z, and the missteps brands often make with this generation, and David Picioski, Head of Global Brand Partnerships and Collaborations at Wilson Sporting Goods Co., who shares insights on Wilson’s partnership with the NBA, relationships with players, the brand’s ambassadorship with Caitlin Clark, and the role of technology in product innovation.

Hosted on Acast. See acast.com/privacy for more information.

4 months ago

26 minutes 42 seconds