In this episode, I have Abhinav Mohan with us. He is currently working as VP of Consumer insights in InMobi Pulse and VP of Monetization in Glance. He comes from the prestigious backgrounds of IIT & ISB.
Consumer research is always a crucial step in successful marketing & growth for companies.
Abhinav answers the following questions:
1) How can companies make the most out of the data they already own?
2) How to avoid biases when interviewing customers?
3) How can someone new get started with customer research?
4) Top 2 initiatives or actionable you can take now!
If you like this podcast, make sure to check out the other episodes.
Connect with me on Linkedin and Youtube by 'Rhea Daga' or you can email me on daga.rhea@gmail.com.
In this episode, we are in conversation with Rohit Kumar, the Head of Digital Marketing for Cuemath. He looks into growth through user acquisition from paid and organic mediums at work. He also holds an MBA from IIM Bangalore.
In this episode, we discuss GROWTH, answering the following questions:
* What is growth hacking and what are growth loops
* What is the 80:20 rule of marketing?
* How to form growth loops successfully for any company
* What type of analysis will help improve these loops? & lots more!
In this episode, we have Prantik Mazumdar with us. Prantik is the Managing Director at Dentsu Aegis Network Singapore & ex-Managing Partner at Happy Marketer, A Merkle Company. We spoke about a lot of interesting ways to elevate & expand the conversation of Marketing with the use of technology, including -
🔼 Using data for more efficient & personalised creatives
🔼 Making data-backed decisions with effective measurement & Attribution
🔼 Predictive Analytics for making Digital Marketing cost-efficient
🔼 Using tech for better storytelling
🔼 Deciding how much to spend on Marketing
🔼 Becoming a better Marketer in the New Age of Marketing
🔼 How to balance work & life (despite leading a busy life) Each of the above points has been explained with examples & case studies.
Please use #WhatsNextInMKTG to share your takeaways from the podcast so that more people can benefit from it.
Reach out to me with your suggestion and feedback on daga.rhea@gmail.com.
In this episode, we chat with a leading Growth Marketer, Sindhu Biswal on how he approached social media. Gone are the days when content was the king; In 2020, you need to apply Growth Marketing to grow your social media channels. Take it from the man who runs powerhouses like FilterCopy, Dice Media & Gobble himself.
Its hard to talk about what's next when the economy is uncertain. But does that mean we give up? NO WAY. Here we discuss a lot of ways in which marketers can prepare themselves for any challenge thats thrown on them. Now is the time to level up your marketing skills. Rohit shares some simple, yet impactful ways for you to up your game. We talk about social media, digital marketing, PR & lots more.
You can reach me on daga.rhea@gmail.com.
Eye-opening chat with Sayantan Chatterjee, Marketing manager at Hoichoi TV. In this podcast, we break some of the misconceptions around Programmatic as a channel, YES it goes beyond branding, This is a starting point for brands to start thinking about adopting this channel and how to successful make it a part of their marketing mix. Reach out to me with any comments or suggestions at daga.rhea@gmail.com.
A insightful chat with Aayush, the Performance Marketing head at Testbook.com. This podcast is about all the ways you can up your copywriting skills and improve your CTRs. Aayush & I discuss some frameworks and techniques so that you can get started RIGHT AWAY! Hope you have fun listening to this while also learning some new things. Reach out to me with any comments or suggestions at daga.rhea@gmail.com :)