Season one has been a conversation about clarity, confidence and the real role of marketing inside a recruitment business. In this wrap up, the team look back at the themes that shaped the series. The rise of commercial thinking. The growing importance of brand. And the need for alignment between sales, marketing and leadership. They reflect on the moments that stood out. The guests who challenged the way teams work. The stories that showed the value of focus. And the lessons that help market...
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Season one has been a conversation about clarity, confidence and the real role of marketing inside a recruitment business. In this wrap up, the team look back at the themes that shaped the series. The rise of commercial thinking. The growing importance of brand. And the need for alignment between sales, marketing and leadership. They reflect on the moments that stood out. The guests who challenged the way teams work. The stories that showed the value of focus. And the lessons that help market...
#12 - Pricing Power: How to Set, Defend and Improve Your Pricing Strategy - Jon Brooks
What's the Point?
45 minutes
1 month ago
#12 - Pricing Power: How to Set, Defend and Improve Your Pricing Strategy - Jon Brooks
Most recruitment leaders know their service is worth more than their fees, yet so many still reach for discounting at the first sign of resistance. In this episode, we sit down with Jon Brooks, one of the industry’s leading pricing strategists, to explore why recruitment businesses undervalue themselves and how to fix it for good. Jon shares the real moments that shaped his approach. Watching teams work hard to build a strong brand, then crumble in a pricing conversation. Seeing profit evapo...
What's the Point?
Season one has been a conversation about clarity, confidence and the real role of marketing inside a recruitment business. In this wrap up, the team look back at the themes that shaped the series. The rise of commercial thinking. The growing importance of brand. And the need for alignment between sales, marketing and leadership. They reflect on the moments that stood out. The guests who challenged the way teams work. The stories that showed the value of focus. And the lessons that help market...
