What's the Point?

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What's the Point?

What's The Point

10 episodes

5 days ago

Q4. Planning season. The spreadsheets are out, finance is calling, and marketers everywhere are bracing for the same question: “So… what’s your budget for next year?” In this episode, the team breaks down how to turn marketing from a cost centre into a commercial growth driver by building a rock-solid business case for spend. They explore how marketers can link creativity to commercial reasoning, how to structure a marketing budget that earns trust, and how to have smarter conversations wit...

Marketing

Business

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Marketing

Business

Episodes (10/10)

What's the Point?

#10 How to Build a Business Case for Marketing Spend

5 days ago

35 minutes

What's the Point?

#9 Resilience, Bounce-back & Community Growth - James Mayes, Co-Founder of Rodeo

In this episode, the team sits down with James Mayes, Co-Founder of Rodeo and former CEO of Mind the Product, to explore how genuine human connection still sits at the heart of business growth, even in an AI-driven world. James shares his extraordinary journey from recruitment to founding and exiting one of the world’s most respected product communities, and now building Rodeo, a platform reimagining how event and media businesses connect people, data, and purpose. Together, we unpack: * The...

1 week ago

46 minutes

What's the Point?

#8 Brand Isn’t a Logo – Building Trust That Wins Clients and Candidates

Most recruitment businesses underinvest in brand - they focus on job boards, LinkedIn licenses, or shiny websites, but forget what truly drives value: a brand that builds trust, loyalty, and long-term growth. In this episode, the team unpack what brand really means beyond a logo - and how it shapes everything from your sales process to your candidate experience. They discuss why a rebrand isn’t just about colour palettes or new websites, but about defining your value proposition, understandi...

2 weeks ago

36 minutes

What's the Point?

#7 Marketing & Sales Alignment: Still More Talk Than Action? w/ Paul Sharpe

Sales and marketing - the age-old tension that every recruitment business talks about fixing, but few ever do. In this episode, we’re joined by Paul Sharpe, Co-founder of North Star People, to unpack why marketing and sales alignment in recruitment is still more talk than action — and what the best agencies are actually doing to change that. We get honest about the structural, cultural, and commercial issues holding agencies back - and share practical ideas for building genuine alignment be...

3 weeks ago

44 minutes

What's the Point?

#6 - Hiring Marketers - What Founders Get Wrong

Hiring your first marketer - or your next one - can make or break your agency’s growth plans. In this episode, we break down how to plan, structure, and execute your marketing hire so it delivers real commercial impact. We chat about: - When it’s the right time to hire marketing - How to choose between junior, senior, or fractional marketers - The essential commercial questions every founder should ask - Why alignment and clarity matter more than job titles - How to set your marketing h...

1 month ago

39 minutes

What's the Point?

#5 - Live from NEC Birmingham - Recruitment Agency Expo 2025

Recorded LIVE at the Recruitment Marketing Expo 2025, this special episode unpacks how marketing can transform not just brand perception-but the actual commercial value of a recruitment business in front of a live audience. We explore how marketing is shifting from “support function” to “strategic asset,” and how the smartest agencies are using employer branding, automation, and storytelling to drive long-term growth and boost their exit value. In this live panel discussion, we cover:...

1 month ago

27 minutes

What's the Point?

#4 The Link Between Revenue & Marketing: Let’s Talk Money w/Matt Gallivan, Sales Director @ JobAdder

Marketing is more than making things “look pretty.” At its best, it’s a driver of revenue, strategy, and long-term growth. So why do so many CEOs still miss the point? In this episode, we’re joined by Matt Gallivan, Sales Director at JobAdder for North America, to explore how sales and marketing can work together as true revenue partners—and why ego, silos, and old ways of thinking are holding too many businesses back. We dive into: - Why many CEOs undervalue marketing (and how to change th...

1 month ago

39 minutes

What's the Point?

#3 - Debunking AI marketing hype with Matt Comber - CEO of SourceFlow

AI is everywhere in recruitment conversations right now - but how much of it is hype, and what’s actually useful? In this episode, we’re joined by Matt Cumber, CEO of SourceFlow, to cut through the noise and talk about the reality of AI in recruitment. In thus, special guest, episode we explore: - The difference between AI hype and AI reality - Where AI is genuinely improving productivity today - The risks of buying into promises without proof - How recruitment leaders should approach AI...

1 month ago

59 minutes

What's the Point?

#2 - Your CEO Thinks They Know Marketing, What Now?

Recruitment marketing is changing-fast. In this episode, we explore what that means for marketers and recruitment leaders alike. From shifting expectations to the rise of data-driven strategies, here’s what you need to know to stay ahead. In this episode, we cover: The evolution of recruitment marketingWhy being “strategic” matters more than everProving marketing’s impact to leadershipBuilding resilience and adaptability

2 months ago

37 minutes

What's the Point?

# 1 – What We Wish We’d Known Earlier in Our Career

Starting out in recruitment marketing is rarely straightforward. Between being asked to wear every hat in the business, proving your worth to leadership, and trying to balance tactics with strategy-it’s easy to lose sight of where marketing truly adds value. In this first episode, we reflect on the lessons we wish we’d known earlier in our careers: Why saying “yes” too often can hold you back from being seen as a strategic partnerHow to navigate misconceptions about marketing’s role inside re...

2 months ago

37 minutes