Q4. Planning season. The spreadsheets are out, finance is calling, and marketers everywhere are bracing for the same question: “So… what’s your budget for next year?” In this episode, the team breaks down how to turn marketing from a cost centre into a commercial growth driver by building a rock-solid business case for spend. They explore how marketers can link creativity to commercial reasoning, how to structure a marketing budget that earns trust, and how to have smarter conversations wit...
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Q4. Planning season. The spreadsheets are out, finance is calling, and marketers everywhere are bracing for the same question: “So… what’s your budget for next year?” In this episode, the team breaks down how to turn marketing from a cost centre into a commercial growth driver by building a rock-solid business case for spend. They explore how marketers can link creativity to commercial reasoning, how to structure a marketing budget that earns trust, and how to have smarter conversations wit...
#5 - Live from NEC Birmingham - Recruitment Agency Expo 2025
What's the Point?
27 minutes
1 month ago
#5 - Live from NEC Birmingham - Recruitment Agency Expo 2025
Recorded LIVE at the Recruitment Marketing Expo 2025, this special episode unpacks how marketing can transform not just brand perception-but the actual commercial value of a recruitment business in front of a live audience. We explore how marketing is shifting from “support function” to “strategic asset,” and how the smartest agencies are using employer branding, automation, and storytelling to drive long-term growth and boost their exit value. In this live panel discussion, we cover:...
What's the Point?
Q4. Planning season. The spreadsheets are out, finance is calling, and marketers everywhere are bracing for the same question: “So… what’s your budget for next year?” In this episode, the team breaks down how to turn marketing from a cost centre into a commercial growth driver by building a rock-solid business case for spend. They explore how marketers can link creativity to commercial reasoning, how to structure a marketing budget that earns trust, and how to have smarter conversations wit...
