Q4. Planning season. The spreadsheets are out, finance is calling, and marketers everywhere are bracing for the same question: “So… what’s your budget for next year?” In this episode, the team breaks down how to turn marketing from a cost centre into a commercial growth driver by building a rock-solid business case for spend. They explore how marketers can link creativity to commercial reasoning, how to structure a marketing budget that earns trust, and how to have smarter conversations wit...
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Q4. Planning season. The spreadsheets are out, finance is calling, and marketers everywhere are bracing for the same question: “So… what’s your budget for next year?” In this episode, the team breaks down how to turn marketing from a cost centre into a commercial growth driver by building a rock-solid business case for spend. They explore how marketers can link creativity to commercial reasoning, how to structure a marketing budget that earns trust, and how to have smarter conversations wit...
#7 Marketing & Sales Alignment: Still More Talk Than Action? w/ Paul Sharpe
What's the Point?
44 minutes
3 weeks ago
#7 Marketing & Sales Alignment: Still More Talk Than Action? w/ Paul Sharpe
Sales and marketing - the age-old tension that every recruitment business talks about fixing, but few ever do. In this episode, we’re joined by Paul Sharpe, Co-founder of North Star People, to unpack why marketing and sales alignment in recruitment is still more talk than action — and what the best agencies are actually doing to change that. We get honest about the structural, cultural, and commercial issues holding agencies back - and share practical ideas for building genuine alignment be...
What's the Point?
Q4. Planning season. The spreadsheets are out, finance is calling, and marketers everywhere are bracing for the same question: “So… what’s your budget for next year?” In this episode, the team breaks down how to turn marketing from a cost centre into a commercial growth driver by building a rock-solid business case for spend. They explore how marketers can link creativity to commercial reasoning, how to structure a marketing budget that earns trust, and how to have smarter conversations wit...
