Q4. Planning season. The spreadsheets are out, finance is calling, and marketers everywhere are bracing for the same question: “So… what’s your budget for next year?” In this episode, the team breaks down how to turn marketing from a cost centre into a commercial growth driver by building a rock-solid business case for spend. They explore how marketers can link creativity to commercial reasoning, how to structure a marketing budget that earns trust, and how to have smarter conversations wit...
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Q4. Planning season. The spreadsheets are out, finance is calling, and marketers everywhere are bracing for the same question: “So… what’s your budget for next year?” In this episode, the team breaks down how to turn marketing from a cost centre into a commercial growth driver by building a rock-solid business case for spend. They explore how marketers can link creativity to commercial reasoning, how to structure a marketing budget that earns trust, and how to have smarter conversations wit...
#8 Brand Isn’t a Logo – Building Trust That Wins Clients and Candidates
What's the Point?
36 minutes
3 weeks ago
#8 Brand Isn’t a Logo – Building Trust That Wins Clients and Candidates
Most recruitment businesses underinvest in brand - they focus on job boards, LinkedIn licenses, or shiny websites, but forget what truly drives value: a brand that builds trust, loyalty, and long-term growth. In this episode, the team unpack what brand really means beyond a logo - and how it shapes everything from your sales process to your candidate experience. They discuss why a rebrand isn’t just about colour palettes or new websites, but about defining your value proposition, understandi...
What's the Point?
Q4. Planning season. The spreadsheets are out, finance is calling, and marketers everywhere are bracing for the same question: “So… what’s your budget for next year?” In this episode, the team breaks down how to turn marketing from a cost centre into a commercial growth driver by building a rock-solid business case for spend. They explore how marketers can link creativity to commercial reasoning, how to structure a marketing budget that earns trust, and how to have smarter conversations wit...
