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Where The Climate Things Are
Adeline Thompson
46 episodes
6 days ago
The first step in taking climate action is talking about it. Join me, Adeline Thompson - environmental impact advocate and storytelling enthusiast - and my guests in rich conversations about what they’re doing and seeing in their corner of the outdoor world, and how we can get involved. This podcast showcases interdisciplinary outdoor recreationalists working to take action on climate with innovative environmental solutions. We don’t do doomsday, guilt or shame here — we uplift solutions-oriented work, talk about existing issues and challenges, and discuss where we need to go, together.
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All content for Where The Climate Things Are is the property of Adeline Thompson and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The first step in taking climate action is talking about it. Join me, Adeline Thompson - environmental impact advocate and storytelling enthusiast - and my guests in rich conversations about what they’re doing and seeing in their corner of the outdoor world, and how we can get involved. This podcast showcases interdisciplinary outdoor recreationalists working to take action on climate with innovative environmental solutions. We don’t do doomsday, guilt or shame here — we uplift solutions-oriented work, talk about existing issues and challenges, and discuss where we need to go, together.
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Wilderness
Sports
Episodes (20/46)
Where The Climate Things Are
An End of Year Sign-Off

A short note for the end of the year!

I did also want to offer a few resources for those who want to get involved on a few of the important causes mentioned, climate-related or not:

  • Everytown for Gun Safety

  • Brown U Flight Fund (getting students out of Providence quickly and safely)

  • Bondi Beach GoFundMe

  • I encourage you to follow reporter Cate Brown and community activist Amanda Stecco (both of whom I am lucky enough to call friends) for more on the ongoing genocide in Gaza and how you can get involved.

    Here’s a comprehensive list of ways you can get involved in aiding those affected by the floods in Washington.


    See you next year!

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2 weeks ago
11 minutes 21 seconds

Where The Climate Things Are
Bianca Clarke | Climate Resilience Advocate & Parks Access Leader at Trust for Public Land

In this episode, Addie sits down with Bianca Clarke — parks advocate, community-builder, and Director of the 10-Minute Walk Program at Trust for Public Land — to talk about equitable access to nature, climate resilience and why neighborhood parks are critical climate infrastructure in addition to providing opportunities for local outdoor recreation. From childhood moments that sparked her environmental path to the national effort to ensure every person lives a 10-minute walk from a green space, Bianca shares what it means to design for connection, invest in community and build a future where nature is truly for everyone.

We talk about:

  • How early experiences outdoors shaped Bianca’s path into conservation

  • Why millions of people in the US lack access to a nearby park — and what that means

  • How Trust for Public Land designs parks with communities, not for them

  • Climate resilience: heat mitigation, flood protection, and “sponge parks”

  • The social power of parks - belonging, safety, and everyday connection

  • …and much more! 

Links

  • Trust for Public Land (TPL)

  • TPL’s 10-Minute Walk Program

  • TPL’s ParkServe Program

  • TPL’s Schoolyard Initiative

  • Moore Aloha — Ama OluKai Foundation

  • Going Green: A Kid’s Handbook to Saving the Planet

Keywords

parks, public lands, equitable access, climate resilience, urban heat, flood mitigation, sponge cities, green space, community design, environmental justice, nature-based solutions, neighborhood parks, social connection, mental health, outdoor equity, conservation, climate adaptation

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3 weeks ago
1 hour 2 minutes 33 seconds

Where The Climate Things Are
Happy One Year, WTCTA!

WTCTA is a whole year old! 🎉

A huge thank you to everyone who has read, listened, subscribed, told a friend about this, come to an event, suggested a guest, BEEN a guest… you name it. The belief in this little project is palpable, and means more than you all know. We would not be here without it. 

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1 month ago
21 minutes 31 seconds

Where The Climate Things Are
BONUS EPISODE | Field Notes: Vietnam

Addie reads the latest post on the Where The Climate Things Are Substack about a recent trip to Vietnam for a wedding, and the very real climate impacts the country is facing from weeks of typhoons and flooding.


WTCTA Substack Article

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1 month ago
7 minutes 56 seconds

Where The Climate Things Are
Christian Vanizette | Social Entrepreneur & Founder of Climate Action App chilli

In this episode, Addie sits down with Christian Vanizette - social entrepreneur, activist, and founder of Makesense and chilli, the world’s first climate activism app. From growing up surrounded by the reefs and whales of Tahiti to building global movements for systemic change, Christian’s story bridges the personal and the political - showing how a single moment of heartbreak can evolve into a lifetime of action.

We talk about:

  • Early connections to nature - growing up in Tahiti and realizing even paradise isn’t safe from climate change

  • From impact investing to activism - why solutions alone aren’t enough without policy change

  • The power of people - using collective action to stop pipelines, protect oceans, and shift corporate behavior

  • Dreaming big and starting small - lessons from Muhammad Yunus on turning ideas into impact

  • Building chilli - a new platform helping climate “impact creators” mobilize communities and funding

Links & Mentions:

  • chilli App

  • Makesense

  • Professor Muhammad Yunus

  • Obama Scholars Program

  • IPCC Reports

Keywords:

climate activism, social entrepreneurship, collective action, coral reefs, fossil fuels, impact investing, policy change, Obama Scholars, Muhammad Yunus, IPCC, systemic change, youth movements, ocean protection, climate storytelling, Climate Week NYC

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1 month ago
22 minutes 51 seconds

Where The Climate Things Are
Trail Running Radio | Environmental Leadership in the Music Industry

Ryan Thrower reads Addie's guest post on the TRR substack about Guster's environmental leadership in the music industry via the nonprofit REVERB (and also talks about how good their music is).

Links:

REVERB

Guster Track 1 Playlist

Trail Running Radio Substack

Where The Climate Things Are Substack 

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2 months ago
15 minutes 53 seconds

Where The Climate Things Are
Liv Rose | Freediver, Ocean Educator & Founder of Liv for the Sea

In this episode, Addie sits down with Liv Rose — freediver, ocean educator, and founder of Liv for the Sea — to talk about ocean confidence, vulnerability, and how connection beneath the surface can shape how we show up for the planet. From witnessing coral bleaching firsthand to leading small-group expeditions across the Pacific, Liv shares what it means to teach courage, build community, and fall in love with the sea.

We talk about:

  • Finding identity and confidence through freediving

  • Seeing coral bleaching up close — and how ecosystems can recover

  • Building Liv for the Sea into a global expedition business

  • Balancing tourism, culture, and conservation in remote places

  • Why seaweed farming gives her hope for the future

Links & Mentions
Liv for the Sea
Liv’s Instagram
Lord Howe Island
Example of seaweed farming

Keywords: freediving, ocean confidence, marine conservation, climate storytelling, coral bleaching, adventure tourism, environmental education, resilience, seaweed farming, ocean awareness, sustainability, travel, community, curiosity, courage

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2 months ago
1 hour 1 minute 7 seconds

Where The Climate Things Are
Tim Weed | Climate Fiction Novelist, International Trip Leader & Fly Fisherman

In this episode, I sit down with Tim Weed — writer, teacher, and international trip leader turned novelist. Tim’s latest book, The Afterlife Project, is a cli-fi novel that travels 10,000 years into the future to wrestle with the fate of humanity, biodiversity, and our relationship to nature.

We talk about:

  • Growing up between Vermont and Denver and discovering a love of winter and skiing

  • How fly fishing — in various locations throughout the US, including my favorite, Kennebago Lake — became a lifelong practice

  • Trip leading, group dynamics, and what time in the wilderness reveals about human connection

  • Why geological time, mass extinctions, and perspective helped him write through climate anxiety

  • The role of fiction in shifting climate paradigms and building new climate mythologies

Links

  • Tim Weed’s Website

  • The Afterlife Project

  • A Field Guide to Murder and Fly Fishing

  • The World Without Us – Alan Weisman

  • Braiding Sweetgrass – Robin Wall Kimmerer

  • Project Drawdown

Keywords: cli-fi, climate fiction, The Afterlife Project, Tim Weed, fly fishing, Vermont, Colorado, geological time, mass extinctions, stewardship, storytelling, literature, outdoor community, Protect Our Winters, climate narratives, nature, resilience

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3 months ago
59 minutes 22 seconds

Where The Climate Things Are
NYC Climate Week: Outdoor Edition

Addie talks about the recent Climate Strides events at NYC Climate Week, as well as some moments of both existential crisis and uplifting inspiration.


Substack post is here.


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3 months ago
11 minutes 17 seconds

Where The Climate Things Are
Matt Scott | Storyteller, Podcast Host & Director at Project Drawdown

In this episode, Addie sits down with Matt Scott — storyteller, podcaster, and Director of Storytelling & Engagement at Project Drawdown. From imposter syndrome and courage to representation and belonging, Matt shares what it means to “pass the mic” and create climate stories that are both human and transformative.

We talk about:

  • Growing up with family legacies that shaped his path

  • The Climate Reality training that turned curiosity into commitment

  • Passing the mic and making space for others at the table

  • Representation, outdoor safety, and belonging

  • Bringing storytelling into Project Drawdown and launching Drawdown’s Neighborhood
    Links

    • Matt’s LinkedIn

    • Matt’s Bio Page

    • Project Drawdown

    • Drawdown’s Neighborhood

    • Matt’s Podcast

    • Climate Reality Project

    • The Black Female Project

    • Mustafa Santiago Ali

    • Nalleli Cobo

    Keywords: storytelling, Project Drawdown, Drawdown’s Neighborhood, passing the mic, representation, climate justice, outdoor safety, courage, imposter syndrome, climate storytelling, environmental justice, Climate Reality Project, trail running, belonging, community, advocacy

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3 months ago
1 hour 20 minutes 15 seconds

Where The Climate Things Are
The Topography of an Environmental Campaign | Strategy & Design

In this episode, Addie debriefs tonight's Kilian Jornet Foundation event in Colorado Springs, as well as reads the newest substack article on the design of the environmental advocacy campaign that accompanies Kilian Jornet's States of Elevation challenge. Plus! We preview the five Climate Strides events happening in NYC at NYC Climate Week this month. Don't miss it if you'll be in town!

Links:

  • Sign up for future States of Elevation events: https://nnormal.typeform.com/to/w5iiQgLB 
  • Climate Strides NYC Monday - https://luma.com/bp02i5nj
  • Climate Strides NYC Tuesday - https://luma.com/kqm45bet
  • Climate Strides NYC Wednesday - https://luma.com/ug4uk2jr
  • Climate Strides NYC Thursday - https://luma.com/pkzm255x
  • Climate Strides NYC Friday - https://luma.com/k9el3yfl


Keywords: Kilian Jornet, climate, environment, event, running, trail running, Running Minds, campaign, strategy, design, restoration, resilience, reconnection, advocacy, policy, volunteers, partnerships, storytelling, community

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4 months ago
15 minutes 57 seconds

Where The Climate Things Are
Peyton Thomas | Scientist, Trail Runner & Climate Advocate

In this episode, Addie sits down with Peyton Thomas - a biologist and competitive trail runner whose work explores the connections between aquatic ecosystems, climate change, and community. From growing up in Atlanta and confronting inequities in access to green space, to building a career that bridges research and running, Peyton shares what it means to navigate multiple identities while staying rooted in purpose.

We talk about:

  • Peyton’s “aha” moment on climate: canvassing neighborhoods in Atlanta and recognizing environmental inequities.

  • Running as a way to process life, find home in new landscapes, and stay connected to the natural world.

  • How language learning became a bridge to community in Quebec and her work with the broader Black diaspora.

  • The Anticosti Island fastpacking project: sampling rivers, studying brook trout, and blending science with outdoor adventure.

  • The balance of pursuing both a science career and competitive running, and the ongoing process of defining fulfillment.

Links & Mentions

  • Peyton’s Instagram

  • Peyton’s Website

  • Anticosti Island UNESCO nomination

  • Trail Runner Mag Profile of Peyton (written by Dakota Jones)

  • CU Boulder Profile

Keywords

trail running, road running, competitive running, community, Indigenous sovereignty, climate change, aquatic ecosystems, brook trout, biodiversity, environmental DNA, fish otoliths, conservation, Anticosti Island, UNESCO World Heritage, Quebec, Atlanta, Chattahoochee River, environmental justice, access to green space, PhD journey, Alaska, Yukon, Patagonia, NNormal, Western States 100, Dakota Jones, science and sport, language learning, French, resilience, climate storytelling

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4 months ago
1 hour 5 minutes 55 seconds

Where The Climate Things Are
Announcing: Climate Strides at NYC Climate Week

Climate Strides Returns to Central Park! We are excited to announce *five* Climate Strides events at NYC Climate Week. Addie talks about the upcoming events, what to expect and how to get involved. Thanks to Protect Our Winters who came on board as the presenting sponsor for these activations. Hope to see you there!

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4 months ago
17 minutes 1 second

Where The Climate Things Are
Emma Mary Murray | Environmental Artist, Community Educator and Climber

This week, I spoke with Emma Mary Murray — textile artist, place-based educator, and environmental storyteller stitching climate realities into fabric, flags, and community.

Emma joined me from Mount Desert Island, Maine, where she’s somehow managing to maintain a thriving career as an artist while teaching full-time. Her work is rooted in craft and kinship: an approach that blends personal ritual with planetary care, using slow art to tell fast-moving stories about aspects of the planet we’re losing and the one we’re still building.

In this conversation, Emma shares what it means to create climate art that isn’t just decorative but, rather, declarative. From glacier flags to embroidered landscapes to collaborative workshops, she’s turning thread into a form of truth-telling.

We talked about:

  • Her formative climate “aha” moment at Chewonki’s Maine Coast Semester

  • Her journey from outdoor guide and climber to embroidery artist

  • Her experience as artist-in-residence with the North Cascades Glacier Climate Project and creating “impact flags” in the field

  • How teaching her slow art craft is helping people reconnect with themselves and each other

  • How Maine’s Island Explorer bus inspired her belief in public transit as a rural climate solution

Links

  • Emma Mary Murray

  • North Cascades Glacier Climate Project

  • Shaped By Ice art show in Seattle

  • Island Explorer

  • Jill Pelto, climate artist and NCGCP art director

  • No Man’s Land Film Festival

  • American Alpine Club

  • Maine Coast Semester at Chewonki

Keywords:
climate art, glacier loss, North Cascades, embroidery, storytelling, public transit, Mount Desert Island, climate education, slow craft, community art, place-based learning, youth climate action, teaching, glacial data, American Alpine Club, No Man’s Land Film Festival, climate grief, adaptation, handmade advocacy, rural climate solutions, Chewonki, activism

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5 months ago
1 hour 8 minutes 51 seconds

Where The Climate Things Are
Emme Hayes | Backcountry Guide, Circularity Advocate and Founder of Articles In Common

This week, we are joined by Emme Hayes - former fashion designer, backcountry guide, and the founder of Articles In Common, a resale marketplace reshaping outdoor culture through circularity and climate advocacy.

Emme joined me just days after we met - because sometimes you have a conversation so powerful, you need to keep it going. She brings a rare dual perspective: both insider experience from the apparel and outdoor industries, and the fierce clarity of someone who’s decided to build something better. In this conversation, Emme breaks down the systems that prop up extractive gear culture - and how she’s working to replace them with models rooted in reuse, transparency, and justice. From climbing shoes to climate anxiety, she’s asking the questions the outdoor industry doesn’t want to face.

We talked about:

  • Her “no going back” moment after working in fashion and seeing the waste firsthand

  • Why outdoor brands often center access, but not climate, in their advocacy

  • The deeper problem behind “buy better”—and why sustainable apparel is a myth

  • How Articles in Common makes secondhand gear a climate solution, not just a lifestyle

  • Building Wild for Climate - a new community hub for creatives and athletes who want to speak out without brand interference



  • Articles in Common

  • The Resole Project

  • Wild for Climate

  • Earthjustice

  • Center for Biological Diversity

  • NRDC

  • Defenders of Wildlife

  • Stand.earth

  • Friends of the LA River

  • Ellen MacArthur Foundation

  • BLM Wildlife & Wild Horse Program

  • Solar ship


Keywords:
climate action, resale, circular economy, circularity, secondhand gear, sustainable fashion, outdoor industry, environmental storytelling, Articles In Common, PFAS, overconsumption, public lands, climate anxiety, policy advocacy, backcountry guiding, marine protection, wild horses, BLM, outdoor brands, greenwashing, outdoor community, brand sponsorship, fashion industry, gear culture, re-commerce, climate justice

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5 months ago
1 hour 4 minutes 27 seconds

Where The Climate Things Are
LIVE EPISODE: TrailCon Panel | Scott Jurek, Kelly Newlon, Gerard Vila & Rory Fuerst Jr

This episode was recorded live at TrailCon during the panel Sustainability, Stewardship and Climate Action in Trail Running. It brought together four powerful voices from across the outdoor and climate worlds: Gerard Vila (Kilian Jornet Foundation), Rory Fuerst Jr. (Keen Footwear), Kelly Newlon (Real Athlete Diets), and Scott Jurek (ultrarunner + Protect Our Winters). From cleaning up PFAS in global supply chains to stewarding sensitive mountain ecosystems, each guest shared their personal climate “aha” moments and the stakes they see on and off the trail.

We cover:

  • The fragility of the mountain ecosystems we run in
  • What it means to "clean up" a supply chain
  • How trail maintenance can be climate protection
  • The links between air quality, wildfire smoke and running
  • How to engage politically… without preaching
  • Behavior change, imperfect advocacy and community-led action

Trail running isn’t separate from climate - it’s part of it. And this conversation offers reminders and roadmaps for how our sport, our industry, and our communities can show up.

Guest Bios

🎙 Gerard Vila is Director of the Kilian Jornet Foundation, working to preserve mountain environments through education, science, and on-the-ground stewardship.

🎙 Rory First Jr. leads R&D and innovation at Keen and has spent decades inside global footwear supply chains.

🎙 Kelly Newlon is a chef, athlete agent, and founder of RAD Boulder (Real Athlete Diets), with extensive experience supporting climate expeditions around the world.

🎙 Scott Jurek is an ultrarunning legend and member of Protect Our Winters’ Athlete Alliance, bringing his decades of environmental advocacy to the trails and the policy table.


Keywords:
trail running, climate action, outdoor community, sustainability, athlete activism, clean air, clean water, wildfire smoke, trail maintenance, ecosystem protection, PFAS, behavior change, endurance sports, climate storytelling, environmental policy, glacier melt, fresh water, supply chain, imperfect advocacy, mountain ecosystems

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5 months ago
32 minutes 29 seconds

Where The Climate Things Are
Kristina Randrup | Pro Trail Runner, PhD Student & Wildlife Ecologist

For this episode, I sat down in person at TrailCon with Kristina Randrup—an ultrarunner, wildlife ecologist, and PhD student at the University of Washington studying blue whale populations. Kristina joined me just after winning the 18K at Broken Arrow Skyrace to talk about her lifelong relationship with ecology, her early start in ultrarunning, and what it means to split your life between rigorous academic research and long days in the mountains.

We discussed growing up on the East Bay trails, the future of large cetaceans and what it means to defend public lands not just as a user, but as a scientist. Kristina is the kind of guest who’s equally comfortable talking about Bayesian modeling as she is about the finish-line chaos of major ultra races. Whether she’s running 100K races or analyzing blue whale stock assessments, she brings a level of curiosity and humility that feels especially rare - and especially needed - in both science and sport.

We talk about:

  • What it’s like to grow up running ultras - and having her mom sign her up for her first 50K

  • Why she almost didn't get into her PhD program—and how she ended up studying blue whales (and why it’s important to study them!)

  • Why data modeling is powerful, but not everything—and how Traditional Ecological Knowledge (TEK) is finally being taken seriously

  • The case for embracing multiple ways of being outdoors, without hierarchy or gatekeeping

  • The connection between running, science and place

Links

  • Natural Climate Solutions – The Nature Conservancy

  • Kristina’s paper about natural climate solutions for Washington

  • Dr. Trevor Branch – UW School of Aquatic and Fishery Sciences

  • The Boldt decision

  • More about the Boldt decision

  • IWC large cetaceans population estimates

  • International Whaling Commission

  • North Atlantic Right Whales

  • New paper on baleen whales and climate change

  • Bayesian modeling

  • Camas!

  • More Camas

  • Dr. Lydia Jennings – Soil Scientist & Advocate

  • Run to Be Visible – Patagonia film feat. Lydia Jennings

  • Polar bears and traditional ecological knowledge

Can you tell I interviewed a PhD researcher? Links galore! :)

Keywords: climate science, marine mammals, trail running, ultrarunning, blue whales, public lands, outdoor equity, environmental science, PhD student, GIS, Bayesian modeling, natural climate solutions, whale conservation, University of Washington, outdoor community, Indigenous knowledge, traditional ecological knowledge, land sovereignty, recreation access, seal overpopulation, Broken Arrow, Brooks Trail Team, science communication

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6 months ago
1 hour 19 minutes 1 second

Where The Climate Things Are
SPECIAL EPISODE: UTMB’s Sustainability Announcements | A Conversation with Fabrice Perrin of UTMB

For this episode, I spoke with Fabrice Perrin, the Director of Sports, Community and Sustainability at UTMB, the world’s largest trail running event series. We sat down in Olympic Valley the day before the start of Western States (which he was preparing to run) to talk about the new sustainability policies UTMB is implementing across its Mont Blanc races, what it means for athletes and organizers, and some of the tougher questions on why the race series formulated these new measures the way they did. 

We talk about:

  • The newly announced pillars around sustainability for the race - commit, measure, reduce, offset

  • Why travel makes up over 85% of UTMB’s footprint—and how the race is trying to change that

  • How the race is trying to promoting behavior change, and the mechanics of the lottery weighting clause 

  • What it means to offset emissions responsibly, and why UTMB didn’t make that cost optional (or cover it for runners themselves) 

  • The tension between climate action and access: who gets to race, and what does it cost?

UTMB approached me about having this conversation, and I was glad to have the opportunity to dig in. I called upon a few friends who are members of the PTRA to gather more questions than the ones my research prompted - a special shout-out to Dakota Jones for helping me thoroughly prepare for this conversation. 

Links:

  • UTMB's Sustainability Commitment 

  • UTMB’s Social Media Announcement 

  • Pro Trail Runners Association (PTRA’s) response

  • Protect Our Winters (POW) France

  • UTMB Go – Carbon Footprint Planning Tool

  • Renewable Energy Credits 101

  • EcoAct (current offset partner)

  • Paris Agreement summary (UNFCCC)

Keywords:

trail running, climate action, sustainable events, UTMB, ultra running, carbon offsets, weighted lottery, environmental policy, outdoor industry, equity, endurance sports, clean transportation, public transit, sustainable racing, offsetting ethics, global warming, glacier melt, climate storytelling, climate, sport, emissions reduction

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6 months ago
56 minutes 46 seconds

Where The Climate Things Are
Maddie Hart | Trail Runner, Sustainability Consultant & Founder of Hart Athletic Co.

For this episode, Addie sat down with Maddie Hart - a trail and ultra runner, environmental consultant, and the founder of Hart Athletic Co., a new sustainability consulting initiative for endurance events. Maddie is based in the Bay Area (shoutout to the Pacifica trails and the iconic Taco Bell Cantina) and joined me to talk about her path from skiing and horse riding to 100-mile ultras, the state of renewable energy, and how she’s helping races cut waste, emissions, and greenwashing.

We talk about:

  • Why we need to move away from climate perfectionism and toward meaningful, measurable change

  • What it’s like to go from burnout in the clean energy sector to launching her own consulting business

  • Her approach to certification, tailored to the realities of each event and community

  • What it means to show up with skin in the game—as a runner, racer, and trail user

  • The carbon footprint of finish-line beer (yes, it’s a thing) and what races can do about it

This episode is for anyone who’s curious about building something from scratch, shaping the future of trail events, or turning frustration into action.

Links

  • Hart Athletic Co.

  • CleanPowerSF (Community Choice Aggregator)

  • TerraCycle – Zero Waste Boxes

  • EPA Guide to Renewable Energy Credits (RECs)

  • High Lonesome 100

  • Javelina Jundred

  • Western Colorado University – Environment & Sustainability Program

  • Runners for Public Lands

Let me know what stood out to you - especially if you're a race director, athlete, or organizer thinking about how to make your event more sustainable. Or if you just want to talk trail snacks and carbon sinks.

Keywords:
climate action, sustainable racing, trail running, ultra running, Hart Athletic Co., endurance events, renewable energy, race sustainability, green sports, eco-friendly races, electrification, clean energy transition, waste reduction, carbon offsetting, zero waste, environmental consultant, outdoor industry, TerraCycle, RECs, climate communication, trail race emissions, climate and sport, public lands advocacy, inclusive outdoor community, sustainable event certification

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6 months ago
1 hour 9 seconds

Where The Climate Things Are
Jordan Wright | POW Europe Campaigns and Comms Lead, Writer & Surfer

For this episode, I spoke with Jordan Wright, a strategic communicator, creative campaigner, and storytelling force behind POW Europe (Protect Our Winters). Jordan is based in West Wales - yes, the land of rocky coastlines, cold surf, and long, rainy winters - and she joined me to talk about the path from brand designer to climate campaigner, what it's like to organize across 10+ European teams, and how storytelling can move people to action.

We talk about:

  • The aha moment that moved her from graphic design into the climate space

  • The unique structure of POW Europe and why localized campaigns matter

  • Why climate storytelling needs to balance urgency with hope—and fear with action

  • Messaging strategies that cut through the noise (hint: “you should do this” doesn’t land)

  • Her take on circular design as a favorite climate solution, with a shoutout to UK brand Finisterre

Plus: how growing up surfing in Wales, volunteering with Surfers Against Sewage, and witnessing climate impacts firsthand in British Columbia all shaped the work she’s doing today.

This one’s full of insight for anyone trying to communicate climate clearly, organize across borders, or just figure out how to plug in with imperfection and purpose.

Links:

  • Jordan’s Linkedin

  • Protect Our Winters Europe

  • International Year of Glacier Preservation

  • POW x Icebreaker’s “Downstream” film on glacier retreat

  • POW Austria’s Glacier Funeral

  • Sesame Street Water Conservation Cartoon PSA

  • Surfers Against Sewage

  • The DO Lectures

  • Finisterre’s circular wetsuit program

Keywords
climate change, environmental storytelling, outdoor recreation, nature connection, strategic communications, POW Europe, climate advocacy, surfing, circular design, imperfect advocacy, climate campaigns, athlete activism, glacier preservation, low-carbon travel, climate messaging, European climate movement, sustainability, community engagement, climate resilience, environmental activism, storytelling strategies, climate policy, brand strategy, creative campaigning

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6 months ago
1 hour 18 minutes 40 seconds

Where The Climate Things Are
The first step in taking climate action is talking about it. Join me, Adeline Thompson - environmental impact advocate and storytelling enthusiast - and my guests in rich conversations about what they’re doing and seeing in their corner of the outdoor world, and how we can get involved. This podcast showcases interdisciplinary outdoor recreationalists working to take action on climate with innovative environmental solutions. We don’t do doomsday, guilt or shame here — we uplift solutions-oriented work, talk about existing issues and challenges, and discuss where we need to go, together.