Where the Dogs Of Society Howl - The Story Behind Startup Growth

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Where The Dogs Of Society Howl

Brandartica

46 episodes

1 day ago

We dig into the worlds of CPG, branding, creativity, decency, indecency, and the kind of lived experience you can’t fake. Sometimes it’s raw. Sometimes it’s hilarious. Sometimes it’s uncomfortably true. But it’s always real. Attendees aren’t just flies on the wall—you’re part of the conversation. Ask questions. Share your own stories. Make connections that last longer than a handshake. If you want another sterile webinar, this isn’t it. If you want the most entertaining, thought-provoking 58 minutes of your week, pull up a chair. Join us. Howl with us. Leave sharper than you arrived.

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Marketing

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Where the Dogs Of Society Howl - The Story Behind Startup Growth

Where The Dogs Of Society Howl

1 hour 3 minutes 2 seconds

3 weeks ago

Where the Dogs Of Society Howl - The Story Behind Startup Growth

Join Brandartica 🤘 Peter Jude Ricciardi 🤘 and 😂 Jeff Litcofsky, along with Robert Cogan, for: The Story Behind Startup Growth

Featuring Shawn Berg, Founder & CEO of SMB Sales & Marketing

Every CPG founder loves to talk about their product.

But the product isn’t what sells.

The story is.

And not the “we started in our kitchen” kind of story, the one that actually moves people. The one that connects, convinces, and converts.

This week, we’re howling with Shawn Berg, a 23-year CPG veteran, brokerage boss, and unapologetic music-fan-man (90s alt, 80s metal, Stones, Beatles).

He’s built brands across the Southeast that don’t just sit on shelves, they sell off them.

We’re talking:

🔥 Why most startups hit a wall around year 2 or 3

🎯 How to fix your messaging before you fix your marketing

🎸 The music-meets-mindset of selling with conviction

💀 And what it takes to stand for something loud enough to be remembered

Because great products fill shelves.

But great stories?

They move them.