Eye tracking isn’t about manipulation
It’s about respect
Respect for speed
Respect for overload
Respect for how decisions are actually made
If you don’t guide the eye intentionally, it doesn’t wander thoughtfully.
Join us for an in depth discussion with Richard Moniz 👀 - Founder/Cofounder of Rich Insights Research
If you are a designer, or a branding manager, marketer or CEO - you will want to attend for sure!
This week’s Dogs of Society Howl goes deep with someone who’s seen both sides of the rep/founder tension—and lived to tell the tale.
We’re talking brand readiness, broker reality, and what happens after the exit—plus vintage homes, new albums, and why creativity never retires.
Learn more about our guest Brenda Steele at https://dailybreadconsulting.com/
This week on Where The Dogs of Society Howl, we’re talking with Scott Raven — the founder-whisperer behind Corvus Solutions. Scott helps founder-dependent businesses break free using systems, pattern recognition, and damn-good operational clarity. We dig into what crows can teach brands about agility, communication, problem-solving, and scaling without chaos. Smart, fast, a little weird — and precisely what founders need right now.
Learn more about Scott at https://www.corvussolutions.co/
This week on Where the Dogs of Society Howl, we’ve got a guy who gets it — the pressure, the grind, the heart, the humor — all of it.Jay Williams is the founder of Free Bird Spring Water, a brand built for people who want their water clean, their conscience clear… and their founder stories slightly unhinged (in the best way).
This week on Where The Dogs of Society Howl, we’re sitting down with Sabrina Kautz — a brand builder who’s scaled everything from pre-launch startups to billion-dollar businesses — to talk about how to grow without selling out.
Every founder hits the moment.
That crossroads between growth and identity.
The brand that started with fire, conviction, and late nights suddenly starts to feel… polished. Processed.
The spark fades under the spreadsheets.
The message sounds more like a quarterly update than a movement.
That’s not growth.
That’s amnesia.
It’s 3:40 PM.
One kid wants a snack.
The other wants a drink.
The dog’s plotting an escape.
The cat’s throwing up.
And you’ve got a client call in seven minutes.
Welcome to founder life. If you know, you know.
Join 🤘 Peter Jude Ricciardi 🤘 and 😂 Jeff Litcofsky for a raw, real conversation about what it actually takes to build something—without losing your mind, your family, or your soul.
Plus a post-World Series (lament) with Robert Cogan and all of you, who want to come on and tell us your stories.
We are going full-stalker with branding obsession, creative, messaging, process, leadership, and what it means to be a Brand Superfan.
🤘 Peter Jude Ricciardi 🤘,😂 Jeff Litcofsky, Allison Clay (of CPG Fan Girl), and Robert Cogan
Join Brandartica 🤘 Peter Jude Ricciardi 🤘 and 😂 Jeff Litcofsky, along with Robert Cogan, for: The Story Behind Startup Growth
Featuring Shawn Berg, Founder & CEO of SMB Sales & Marketing
Every CPG founder loves to talk about their product.
But the product isn’t what sells.
The story is.
And not the “we started in our kitchen” kind of story, the one that actually moves people. The one that connects, convinces, and converts.
This week, we’re howling with Shawn Berg, a 23-year CPG veteran, brokerage boss, and unapologetic music-fan-man (90s alt, 80s metal, Stones, Beatles).
He’s built brands across the Southeast that don’t just sit on shelves, they sell off them.
We’re talking:
🔥 Why most startups hit a wall around year 2 or 3
🎯 How to fix your messaging before you fix your marketing
🎸 The music-meets-mindset of selling with conviction
💀 And what it takes to stand for something loud enough to be remembered
Because great products fill shelves.
But great stories?
They move them.
Music is something that has influenced every single person.
🤘 Peter Jude Ricciardi 🤘and 😂 Jeff Litcofsky from Brandartica are going on a deep dive musical exploration. From the best to the worst, music we love, music we loathe, memories, mistakes, net worth, epic burnouts, chilling stories, and more.
This week, we want to have all of you on as our guests. If you want to join us, be camera-ready, and tease up your hair.
No, Yes, and How?This edition of Where the Dogs of Society Howl" digs into it deeply. Our guest is the indubitable Adam Smith of Alias Advising. As always, we will have Robert Cogan in the green room, joining us at the mid-way point, with his unique takes and breaking updates.
Set aside 57 minutes, "Where The Dogs Of Society Howl" with Brandartica 🤘 Peter Jude Ricciardi 🤘and 😂 Jeff Litcofsky as we explore Satire, Branding, and hashtag#WeirdLinkedIn with our pal, 🍔 Briana BrughPlus, Robert Cogan drops by to tell you how it is... Also, hopefully, what it is.
Guest: Gregory Willis, former fine-dining chef, reality TV personality, ultra-endurance athlete, and Founder of Senspire (aka the brains behind Flavor Studio).
Topic:
Brand Recipes: Where Strategy Meets Soul (with a Pinch of Magic)
The best brands don’t come from templates.
They don’t taste like beige mush designed to offend no one.
They’re crafted. Stirred. Tasted. Tweaked.
And just like a perfect dish…
There’s always a little magic in the mix.
Gregory knows this better than anyone.
He’s built businesses in food, beverage, and tech, and he’ll be breaking down why most brands fail before they ever hit the shelf.
We’re talking:
🔪 Why flavor is a strategy
🥩 What bad brands taste like
💡 How to scale magic
📦 And why you should stop copying someone else’s recipe
This one’s for founders, flavor freaks, and brand builders who still believe in soul.
Brandartica's "Where the Dogs of Society Howl" LinkedIn Live with guest Zane Curtis, founder of Monday Morning Bottle Shop, Building San Diego’s NA scene | Founder, Monday Morning Bottle Shop.
We're digging into all of it. From Brand impressions, Guest experience, where are brands succeeding or failing?
What to look out for, how to fix it when things go wrong.
Originally aired on Aug 7, 2025
She’s not your CPA’s financial coach.
Natalie Cook is the Founder/CEO of Finance Fight Club. Natalie provides guidance, insights & strategies - beyond what a bookkeeper and CPA provide- to help small business owners and entrepreneurs make wise financial choices, gain confidence, and increase profits.
Brandartica's Peter and Jeff discuss Margins Or Death with Author Steven Dontingy.
The Marginless Abyss is where good ideas go to die. It’s the place brands end up when they build without truly knowing their costs, when they gamble on distribution without logistics in place, when they scale on hope instead of math.
The punishment? Eternal pallets of unsold product, frozen in warehouses, discontinued SKUs gathering dust, forgotten by buyers and consumers alike.
The Art of Noticing, and Why It’s EverythingThere’s a beautifully gentle children’s book called Noticing by New York Times bestselling author Kobi Yamada, illustrated by Elise Hurst. It tells the story of a painter who doesn’t call herself a painter; she calls herself a noticer. She isn’t just putting color on canvas, she’s slowing down enough to see the details most people miss. To notice is to really see.Join us, and invite your friends. As we discuss "The Art of Noticing and Why it is Important to Brands."
There is no silver bullet to succeeding on LinkedIn or in life. But other people's tales and experiences may inspire you to move forward on your own quest!
Most brands are out here sanding down their edges.
Safe. Polished. Forgettable.
Weird? Weird gets remembered.
Weird gets shared.
Weird sells.
That’s precisely what we’re unpacking in our next live event:
🤘 Making Weird Work: Why Playing It Safe Is the Riskiest Move
Join us as we break down:
Why “fine” is the death of your brand
The Hall of Fame of brands that built empires by leaning into their quirks
How you can weaponize your weird to stand out in a crowded market
If you’re a founder, creative, or business leader tired of blending in—this is the conversation you can’t afford to miss.
Join Brandartica along with our buddy Chris Overlay, and Robert Cogan for the best 59 minutes of your day!
Because in 2025-26, the most dangerous move isn’t being too weird.
It’s being forgettable.
LinkedIn Live: Stars In Your Office Sky
Culture. Creativity. Engagement.
Let’s talk about what lights people up at work.
This one’s not a stiff panel.
This is an open forum. A conversation. A little chaos.
Bring your hot takes, bold ideas, and fundamental questions about:
✨ Building culture that means something
✨ Sparking creativity in cubicles, Zooms, or Slack
✨ Getting your team to give a damn (and why they don’t right now)
Do you want to hop on live with us?
DM me or drop a comment. We’ll send the link. No suits required.
Just your brain, your heart, and maybe your coffee.
Let’s find the stars in your office sky 🌌
(And maybe shake up your galaxy a bit.)
Join Brandartica as we discuss Branded Merchandise that Matters! With Lindsey Reid from emblm - maybe a visit from Robert Cogan, if we can catch up with him (he is always on the go).
Whether you’re a:
☑️ Marketer trying to make your booth not suck
☑️ Startup founder seeding the right hats to the right humans
☑️ HR leader hyping culture through onboarding kits
☑️ Retail brand building a fanbase that actually wears your logo
☑️ Social media manager craving organic unboxing content
☑️ Event planner curating kits people actually want
☑️ VC firm helping your portfolio show up strong
☑️ Podcaster dropping Patreon exclusives
☑️ University making pride gear people rep beyond campus
☑️ Or a business trying to be remembered for something other than sad swag…
This is your sign to stop slapping your logo on garbage.
You’re building a brand.
Make sure what you put in people’s hands feels like it.