In this episode, we speak to Mike Richardson, Agility expert. Are you considering transitioning from corporate life, or are you an existing fractional executive or entrepreneur seeking valuable, light-hearted content to build a successful portfolio career? Join hosts Zed and Mike on Whistle to Work for a real treat as they welcome veteran Mike Richardson, a pioneer and veteran of portfolio careers and peer-to-peer communities. Drawing on his journey from a 20-year corporate career (incl...

In this episode we discuss value proposition design, how it can be done effectively and ultimately getting you clients. We share with you our experience of why you need to "keep searching to find the truth" and "don't skip the hard yards". Time Stamp: [02:00] The tip of your spear resolves the problem in hand [06:00] Being clear about value proposition for your target market [10:25] Showing up as a person they need right now [13:10] Scouting for customers, underselling your self [16:1...

In this episode we discuss target markets, who do we serve and the persona. How you prepare the tip of the spear to reach your target audience. Time Stamp: [03:00] Low hanging fruits to get to a paid market [07:40] How to make yourself easy to "buy" [11:00] Iterating and solving problems for target market [14:00] Shaping your value proposition for target market [16:00] Plan but expect to change [19:00] The tip vs the handle of your spear [22:00] Why you need to practise writing a bri...

In this episode we discuss how to identify your target market as you start your portfolio career. We look at how your passion, purpose, values impact your selection of clients. We explore the importance of joining networks to help you connect. Time Stamp: [04:50] How your lifestyle and passion affects your business decision [10:20] Narratives and stories that are grounded in your purpose and value [12:10] Goals of having a portfolio career [15:30] Why you need to join networks [17:30]&n...

In this episode, we’ll be talking about how to show up in your portfolio career. Zed and Mike explore how to identify your passionate purpose, clarify your business hypothesis, and use both to shape a model of work that’s purpose-driven, market-ready, and authentic. Whether you're transitioning from a corporate role or already navigating portfolio life, this episode will guide you to organize and articulate your offering with more confidence. [2:19] Discovering Your Passionate Purpose - Sep...

In this series we will be talking about Showing Up For Your Portfolio Career. We talk about the recalibration process as you transition into a portfolio career. We explore the initial considerations required. We look at why its important to think about your portfolio career as a business and how to go about doing it. Whistle To Work Podcast is hosted by Mike Anderson and Zed Vakil. Timestamp: [1:40] Now what? Recalibrating yourself [6:20] Who you should talk to when making a decision to hav...