
Hey friends, it’s Wisdom here! In today’s episode of Wisdom Journey, I sat down with Matthew Fornaro, a business law pro, to unpack the legal side of entrepreneurship—the part so many of us ignore until it’s a problem. We talked about the biggest legal mistakes new business owners make, why you should “get legal” before you even launch, what makes a good contract, and how crucial intellectual property is (especially for us creators). Matthew shared real-world stories—wins and cautionary tales—and gave practical steps for protecting yourself and your business from day one. My hope? After listening, you’ll feel empowered to take those legal steps now, not later, so your business can grow on a solid foundation. Legal stuff might not be flashy, but trust me, it’s how you keep your dreams safe. Thanks for tuning in!
Connect with Matthew FornaroWebsite:https://fornarolegal.com/
Twitter:https://x.com/FornaroLegal
LinkedIn:https://www.linkedin.com/in/matthewfornaro/
I’m building an online business in public — sharing every win, setback, and “I can’t believe that happened” moment along the way. If you’ve ever wondered what it really looks like to start from scratch, come along for the ride. Join the journey at https://wisdom.beehiiv.com/Chapters
00:00 Introduction and Guest Welcome
00:25 Meet Matthew Fornaro: Business Law Attorney & Mentor
01:13 Common Legal Mistakes Entrepreneurs Make
01:51 Essential Legal Documents for New Businesses
02:51 When to Get Legal: Timing for Entrepreneurs
03:10 What Makes a Good Contract
03:57 Contracts and Dispute Resolution
04:26 Podcast Guest Release Contracts
05:07 Importance of Intellectual Property Protection
05:56 What Is Intellectual Property?
06:25 Trademarking: US vs. International
07:44 Red Flags in Contracts
09:06 Reducing Lawsuit Risks as a Business Owner
09:39 DIY vs. Consulting a Lawyer
11:14 Costly Legal Oversight Example
12:28 Evolving Legal Structure as You Scale
13:45 Role of Attorneys and Accountants Together
15:38 AI Tools in Legal and Business Settings
17:16 The Value of Due Diligence Before Signing
18:36 Budgeting for Legal Assistance
19:24 Success Story: Legal Diligence Pays Off
21:28 Key Legal Advice for Online Content Creators
22:38 Connect with Matthew Fornaro
23:18 Closing Remarks and Resources