In this episode, I sat down with the amazing Melanie Gorman, an SEO strategist with a massive heart and over 20 years’ experience. We dove into the reality behind online visibility—why posting everywhere isn’t enough, and how common sense SEO really creates trust and connection. Melanie explained how defining clear content pillars and clusters can guide your content strategy, and how AI is both a game changer and a tool you need to use wisely. If you’ve ever felt lost about what to post, how to stand out, or wondered if robots are taking over marketing—this is for you! My hope is you walk away with practical ideas and renewed belief that real, human-centered content will always matter. Remember: be consistent, be yourself, and let data lead the way. Thanks for joining me on the Wisdom Journey!
Connect with Melanie Gorman
Website:https://crownsvillemedia.com/
Twitter:https://x.com/melanie360
LinkedIn:https://www.linkedin.com/in/melaniegorman/
I’m building an online business in public — sharing every win, setback, and “I can’t believe that happened” moment along the way. If you’ve ever wondered what it really looks like to start from scratch, come along for the ride. Join the journey at https://wisdom.beehiiv.com/Chapters
00:00:00 – Introduction & Welcome
00:01:01 – Common Struggles with Content Direction
00:01:29 – Beginning the SEO Journey: Aligning Content with How Strangers Search
00:06:47 – From Therapist to SEO Strategist: Connecting Helping and Online Visibility
00:10:01 – Bridging the Heart and the Head in Digital Marketing
00:13:19 – What is Common Sense SEO?
00:16:49 – Real Client Example: Simplifying for Results
00:20:52 – The Simplest, Most Effective SEO Framework for Small Businesses
00:26:57 – Content Pillars & Clusters: What to Post and How to Connect Ideas
00:31:39 – How to Find Actual Client Questions for Content
00:35:56 – How AI is Changing the SEO Landscape for Small Creators
00:39:58 – Using AI Tools for Content Marketing the Right Way
00:42:18 – Scaling Content Without Burning Out
00:46:32 – Final Thoughts: Leveraging Video and Staying Authentic
00:49:28 – Where to Find Melanie Gorman & Closing Remarks
Hey friends, it’s Wisdom here! Today on the podcast, I had the pleasure of sitting down with Leslie Smith, a powerhouse marketing and PR consultant who’s all about stripping the fluff out of business promotion. We dove into “no nonsense marketing” and why real connections still matter—maybe even more than ever—in our digital world. Leslie shared tons of practical tips to help you stretch your marketing dollars, avoid the hype train, and focus on what actually drives results. We talked about the universal principles of marketing, how to be remembered (not just visible), and the importance of layering your outreach instead of relying on any one channel. My hope is that after this chat, you’ll feel empowered to simplify your strategy, build real relationships, and move your business forward—no gimmicks required. Thanks for joining me on this wisdom journey!
Connect With Leslie Smith
Website:https://mccormickla.com/
LinkedIn:https://www.linkedin.com/in/leslieamsmith/I’m building an online business in public — sharing every win, setback, and “I can’t believe that happened” moment along the way. If you’ve ever wondered what it really looks like to start from scratch, come along for the ride. Join the journey at https://wisdom.beehiiv.com/Chapters
Introduction & Guest Welcome
00:00:00 – 00:01:11
Defining No Nonsense Marketing
00:01:12 – 00:04:16
What Does a Diversified Marketing Approach Look Like?
00:04:16 – 00:08:03
Building Relationships vs. Chasing Algorithms
00:08:04 – 00:09:33
Universal Marketing Principles & Early Career Insights
00:09:33 – 00:14:55
Common Marketing Mistakes & Social Media Realities
00:14:55 – 00:16:54
Advertising vs. Public Relations – The Two Buckets of Promotion
00:16:54 – 00:23:08
Applying The Laws of Promotion (Inspired by Newton’s Laws of Motion)
00:23:08 – 00:27:53
Visibility vs. Being Remembered in Marketing
00:28:23 – 00:33:13
Case Studies: Car Advertising and Brand Recognition
00:33:13 – 00:34:39
Leslie’s No Nonsense 90-Day Roadmap for New Online Entrepreneurs
00:34:39 – 00:40:29
Business, Branding & The Science Connection
00:40:29 – 00:42:44
Where to Find Leslie’s Book and Connect Further
00:42:45 – 00:44:20
Host’s Closing & Takeaways
00:44:22 – 00:44:49
In this episode of Wisdom Journey, I had the pleasure of chatting with Mark Newsome, aka Mr. Marketing. We dove deep into practical, low-cost ways to grow your business—especially if you don’t have a massive ad budget. Mark shared how to turn “dead assets” like inactive customers and overlooked connections into repeat buyers and new referrals. We talked about building an email list (yes, even if you’re not techy!), why you shouldn’t rely solely on social media, and setting up super-effective referral systems that work even if funds are tight. My hope is that you walk away realizing you’ve got untapped opportunities right in front of you—and with a few simple strategies, you can start seeing results almost immediately. Thanks for joining me on this journey—let’s keep building smarter, not harder!
Connect with Mark Newsome
Website:https://www.youcanmarketonlinenow.com/
LinkedIn:https://www.linkedin.com/in/askmarknewsome/
I’m building an online business in public — sharing every win, setback, and “I can’t believe that happened” moment along the way. If you’ve ever wondered what it really looks like to start from scratch, come along for the ride. Join the journey at https://wisdom.beehiiv.com/
Chapters
Intro & Guest Introduction – 00:00:00
Mark’s Origin Story: From Real Estate to Marketing – 00:01:06
The Power of Hidden or Dead Assets – 00:06:12
Simple Strategies to Revive Inactive Customers – 00:08:38
Building and Leveraging Email Lists – 00:09:03
Social Media Traps & Building Real Assets – 00:17:04
Affiliate and Referral Systems Explained – 00:21:07
Cost-Effective Referral Strategies for Small Businesses – 00:27:01
Referral System Deep Dive: Real-World Examples – 00:31:05
The Magic Question for Growing Referrals – 00:42:28
Closing Thoughts & Where to Learn More – 00:46:05
In today’s episode, I sat down with the incredible Louise Harris, who’s been running her own content marketing and editing firm for over 30 years. We dug deep into everything from building your brand and sharing your story, to the real reason why every author needs an editor (spoiler: it’s not just about catching typos!). Louise shared her journey, offered practical advice for business owners who want to turn life lessons into books, and broke down how to create consistent content that builds credibility online. We even tackled the reality of writing for both readers and search engines, and how to overcome that daunting feeling of staring at a blank page. My hope is that you walk away knowing you have what it takes to share your story—and that sometimes, taking small steps every day really is the secret to big results.
Connect with Louise HarrisWebsite:https://louisecarronharris.com/
LinkedIn:https://www.linkedin.com/in/louiseharris99/
I’m building an online business in public — sharing every win, setback, and “I can’t believe that happened” moment along the way. If you’ve ever wondered what it really looks like to start from scratch, come along for the ride. Join the journey at https://wisdom.beehiiv.com/Chapters
Introduction to Wisdom Journey & Louise Harris
00:00:00 – 00:01:10
Louise’s Writing Journey & Book Corrections
00:01:10 – 00:02:29
Lessons Learned from Journalism, Publishing, and Marketing
00:02:29 – 00:05:18
The Power of Branding for Business Owners
00:05:21 – 00:06:39
Founding LAST Research and Editing: The Story & Acronym
00:06:39 – 00:10:48
Editing Novels vs. Editing Others’ Work
00:10:48 – 00:12:23
Why Every Author Needs an Editor
00:12:24 – 00:16:08
Common Writing & Content Mistakes Entrepreneurs Make
00:16:11 – 00:19:12
How to Prepare Your Manuscript for an Editor
00:19:13 – 00:21:07
Content as Credibility & Consistency in Communication
00:21:08 – 00:22:36
Balancing Writing for Readers vs. Search Engines
00:22:37 – 00:25:36
Content Planning for New Coaches & Consultants
00:25:36 – 00:29:10
Turning Life Lessons Into a Book: First Steps
00:29:11 – 00:31:34
Breaking Down the Book Writing Process
00:31:38 – 00:34:18
When to Start Working with an Editor
00:34:19 – 00:37:17
How to Choose the Right Editor
00:37:18 – 00:41:03
Lightning Round: Writing Tools, Advice, and More
00:41:03 – 00:42:57
Where to Find Louise Harris & Closing Thoughts
00:42:57 – 00:44:30
Hey Wisdom Journey fam, it’s Wisdom here! Today, I sat down with the incredible Audrey M. Wiggins—the Tech Diva herself—and wow, did we cover some ground. We unpacked what branding really means, shared stories about overcoming self-doubt, and dug into practical ways to make your business stand out, even on a tight budget. Audrey dropped so much wisdom on consistency, how to define your niche, and the biggest branding mistakes she sees online entrepreneurs making (trust me, you’ll want to fix these ASAP). We also talked about the role of tech and AI in building a modern brand—without losing that human touch. My hope is you walk away with some fresh ideas and actionable steps to elevate your business, reframe your mindset, and take your brand to the next level. Keep building and keep learning, and as always, let’s keep moving together on this wisdom journey!
Connect with Audrey Wiggins
Twitter:https://x.com/AudreyMWiggins
LinkedIn:https://www.linkedin.com/in/audreywiggins/
I’m building an online business in public — sharing every win, setback, and “I can’t believe that happened” moment along the way. If you’ve ever wondered what it really looks like to start from scratch, come along for the ride. Join the journey at https://wisdom.beehiiv.com/
Chapters
**Introduction and Guest Welcome** 00:00 – 01:02
**What Is Branding? Explained Simply** 01:03 – 02:05
**The Tech Diva Title: Meaning and Origins** 02:05 – 02:55
**Origin Story of Altogether Marketing** 02:55 – 03:51
**Lessons from Accountability and Consistency** 03:51 – 04:51
**Transformation Story: Invisible to Unforgettable** 04:51 – 06:17
**Brand Cleanup: Fixing Messy Branding in 48 Hours** 06:18 – 09:07
**Messaging First: Why Consistency Matters** 09:07 – 10:22
**Overwhelm: What to Stop, Start, and Simplify** 10:22 – 12:25
**Should You Launch a Podcast for a Niche Audience?** 12:26 – 16:43
**Finding Your Ideal Audience** 16:44 – 18:32
**Top Branding Mistakes & How to Fix Them** 18:32 – 20:27
**Branding Upgrades for a Premium Look** 20:27 – 25:31
**Tech Tools for Global Entrepreneurs** 25:32 – 27:54
**Adapting to Change: Shifts Every Entrepreneur Needs** 27:54 – 29:48
**Using AI Without Losing Authenticity** 29:48 – 32:17
**Favorite Tech Tools for Business Visibility** 32:17 – 33:06
**Podcasting as a Brand Asset** 33:06 – 34:50
**Best Growth Tactics for Podcasts** 34:52 – 37:00
**Overcoming Imposter Syndrome** 37:00 – 38:59
**Wrapping Up & Where to Find Audrey** 38:59 – 40:09
**Episode Outro** 40:09 – 40:36
!
In today’s episode, I sat down with Eden Lovejoy, the brilliant mind behind the Virtual GM Matrix. We dove deep into her journey from traditional management to empowering teams and creators to build businesses that run smoothly—without endless micromanagement or burnout. Eden shared her top strategies for hiring the right people (hint: don’t just look in the mirror!), building systems to foster accountability, and creating a team culture where everyone is genuinely motivated by your mission. We chatted about letting go of the fear around delegation and why shifting from “managing people” to “leading people” can change everything. If you’re tired of doing it all yourself and want your business to grow without losing your sanity, this episode is for you. My hope? You leave feeling confident to build a team and systems that truly support your vision.
Connect with Eden Lovejoy
Website:https://edenlovejoy.com/
I’m building an online business in public — sharing every win, setback, and “I can’t believe that happened” moment along the way. If you’ve ever wondered what it really looks like to start from scratch, come along for the ride. Join the journey at https://wisdom.beehiiv.com/Chapters
Introduction & Guest Background – 00:00:00 – 00:02:46
What is the Virtual GM Matrix? – 00:02:47 – 00:04:18
Top Mistakes in Team Scaling – 00:04:18 – 00:07:22
Management for Creators: Why It Feels Restrictive – 00:07:22 – 00:09:09
How to Avoid Micromanagement & The Power of Delegation – 00:09:10 – 00:13:56
How to Hire for Mission & Values – 00:13:56 – 00:16:55
Tracking Progress Without Micromanaging – 00:16:55 – 00:18:57
Encouraging Ownership & Clear Communication – 00:18:57 – 00:21:49
From Solopreneurship to Team Leadership: The Transition – 00:21:49 – 00:25:07
Delegation, Standards, and Maintaining Quality – 00:25:07 – 00:31:53
Systems to Set Up Before Hiring – 00:31:53 – 00:34:52
Building Accountability Without Nagging – 00:34:52 – 00:39:20
Mindset Shifts for Trusting Your Team – 00:39:20 – 00:41:41
Creator Case Study: Scaling with Systems – 00:41:41 – 00:43:39
Controversial Management Questions – 00:43:40 – 00:46:13
Components of the Virtual GM Matrix – 00:46:14 – 00:47:04
One Action to Free Up Your Time – 00:47:04 – 00:47:30
Advice for Creators Afraid to Delegate – 00:47:30 – 00:48:00
Connect with Eden Lovejoy & Closing – 00:48:00 – 00:49:26
In today’s episode, I sat down with Redha Alayesh—a true data-driven marketer and entrepreneur out of Saudi Arabia. We dug deep into how data isn’t just about numbers and charts, but a powerful tool for actually driving growth in any business, big or small. Redha shared practical ways to start tracking what matters, even if you’re just getting started, and how to avoid some of the biggest mistakes folks make when claiming to be “data-driven.” We also got real about keeping your marketing human and creative, even in this world of pixels and analytics. I hope you walk away inspired to really look at your numbers—and your customers—with fresh eyes, and to use data as a guide, not a crutch. Thanks for listening and being on this wisdom journey with me!
Connect with Redha Alayesh
Website: https://redhaalayesh.com/
Twitter: https://x.com/redhaalayesh
LinkedIn: https://www.linkedin.com/in/ridha-alayesh/
I’m building an online business in public — sharing every win, setback, and “I can’t believe that happened” moment along the way. If you’ve ever wondered what it really looks like to start from scratch, come along for the ride. Join the journey at https://wisdom.beehiiv.com/
Chapters
Intro & Guest Introduction
[00:00:00] – [00:01:16]
Discovering the Importance of Data in Marketing
[00:01:16] – [00:04:06]
Tracking Data in Traditional (Offline) Businesses
[00:04:06] – [00:09:05]
Common Mistakes in Data-Driven Marketing
[00:09:05] – [00:15:28]
How Small Businesses & Creators Can Start Leveraging Data
[00:15:28] – [00:21:10]
Balancing Data with Creativity & the Human Element
[00:21:10] – [00:31:37]
Beyond Numbers: Qualitative Data & Customer Research
[00:31:37] – [00:35:01]
Busy Work vs. Real Growth in Marketing Departments
[00:35:01] – [00:38:33]
Where to Find & Connect with Redha Alayesh
[00:38:33] – [00:39:33]
Outro & Final Thoughts
[00:39:33] – [00:40:32]
In today’s episode, I sat down with Wes Towers, the brains behind Uplift360, to dive into the game-changing idea of “Search Everywhere Optimization.” We chatted about how the world of search has totally flipped—how people aren’t just Googling anymore, but looking for answers everywhere, even through AI tools like ChatGPT. Wes broke down why being clear, authentic, and uniquely human in your content matters now more than ever, especially when AI can crank out generic stuff by the bucketload. We talked practical tips for small businesses to stand out in the noisy online world, the importance of telling your own stories, and how to adapt (not panic!) as AI keeps evolving. I hope what you’ll take away is this: you don’t have to beat the bots—just be more you in how you show up online. Let’s keep growing together!
Connect with Wes Towers
Website: https://uplift360.com.au/
LinkedIn: https://www.linkedin.com/in/westowers/
I’m building an online business in public — sharing every win, setback, and “I can’t believe that happened” moment along the way. If you’ve ever wondered what it really looks like to start from scratch, come along for the ride. Join the journey at https://wisdom.beehiiv.com/
Chapters & Timestamps
00:00:00 — Introduction: The Wisdom Journey and Guest Introduction
00:01:08 — What is "Search Everywhere Optimization"?
00:02:11 — How to Stand Out When AI Floods the Internet with Content
00:03:37 — SE-OX vs. Traditional SEO: What's the Difference?
00:05:20 — Adapting to Change & Owning Your Online Territory
00:07:11 — AI Threats: Turning Fear into Opportunity
00:09:43 — The Human Touch: Why Authenticity Wins
00:12:04 — First Steps: Practical Advice for Small Business Websites
00:14:03 — The Mindset Shift: Embracing the Search Everywhere Era
00:17:20 — Common Website & Content Mistakes to Avoid
00:19:52 — Learning from Failure: Why Automated Content Falls Flat
00:23:08 — Balancing AI Tools and Human Creativity
00:25:13 — Creating Unique Data & Industry Leadership
00:27:17 — Favorite AI Tools for Business Growth
00:29:01 — Bad SEO Advice: What to Watch Out For
00:30:31 — Where Should Entrepreneurs Show Up Online?
00:32:18 — How to Connect with Wes & Closing Remarks
00:32:58 — Outro: Subscribe, Share & Keep Learning
In this episode, I sat down with Cleoniki Kesidis—copywriter, marketing strategist, and mompreneur—to unpack the real, messy truths about selling online courses and memberships. We got honest about what actually works (and what doesn’t), why authentic messaging is your superpower, and the importance of constant experimentation in marketing. Cleoniki shared how to diagnose why your course isn’t selling, tips for building sales pages that convert, and what shifting from one-on-one services to scalable programs really requires. We also dove into how to balance experimentation with limited time, and how being a parent shapes the way you approach business. If you’ve ever struggled to get your course off the ground, this conversation is packed with practical steps, mindset shifts, and a little bit of tough love. I hope it leaves you feeling encouraged to experiment, track your numbers, and always lead with your authentic self.
Connect with Cleoniki Kesidis
Website: https://cleonikikesidis.com/
Instagram : https://www.instagram.com/cleoniki.books/
I’m building an online business in public — sharing every win, setback, and “I can’t believe that happened” moment along the way. If you’ve ever wondered what it really looks like to start from scratch, come along for the ride. Join the journey at https://wisdom.beehiiv.com/
Chapters
00:00:00 – Introduction & About the Guest
Wisdom introduces the Wisdom Journey podcast, sets the theme of the episode, and introduces Cleoniki Kesidis.
00:01:44 – Cleoniki’s Journey Into Copywriting & Marketing
Cleoniki shares her unconventional path from science and technology to copywriting and helping creators.
00:03:12 – Turning Point as a Solopreneur
Discussing the leap into solopreneurship and starting a "pandemic business".
00:04:28 – Why Authenticity and Experimentation Matter
Cleoniki explains the importance of authenticity and experimentation for modern creators.
00:06:58 – Top 3 Mistakes Creators Make When Selling Courses
Three biggest mistakes: messaging, systems, and not looking at data.
00:13:43 – Diagnosing What’s Wrong: Idea, Copy, or Strategy?
How to identify where the problem is if a course isn’t selling.
00:18:26 – What Makes a Sales Page Convert?
Cleoniki dives into practical and psychological aspects of crafting compelling sales pages.
00:23:34 – Sales Page Overload & The Power of Clarity
The importance of clarity over cleverness and avoiding information overload.
00:24:42 – Evergreen vs. Live Launches: What to Consider
Pros and cons of Evergreen and live launch strategies, especially for solopreneurs.
00:27:27 – Transitioning from 1:1 Services to Group Programs
How marketing and messaging must change when moving to scalable offers.
00:30:35 – The Real Messy Truths of Selling Online
The hard realities and myths around selling courses and the work it actually takes.
00:33:49 – Motherhood, Time, and Business Strategy
How being a mom shapes Cleoniki’s approach to business and marketing.
00:35:34 – How to Experiment When Time Is Tight
Advice for making smart, small experiments rather than big risky moves.
00:37:23 – Immediate Steps for Creators with Non-Selling Courses
Three actionable steps to take this week if your course isn’t selling.
00:40:17 – Surprising Results from Marketing Experiments
Cleoniki shares an example of a small experiment with interesting results.
00:41:51 – Future Opportunities: AI, Solopreneurs & Mompreneurs
Discussion about AI’s impact and advice for authentic, effective use.
00:45:00 – Connect with Cleoniki & Wrap-Up
How to connect with Cleoniki and final thoughts from both speakers.
In today’s episode, I sat down with Nikki Lindgren, founder of Pennock Digital, and we took a deep dive into the real ins and outs of growing a successful e-commerce brand—especially in the beauty world. Nikki shared her journey from in-house marketer to agency leader, explained what brands get wrong (and right!) about launching and scaling, and gave some honest advice for creators looking to make their mark. We got into paid ads, the magic of earned media, testing creative on a budget, and when it’s actually time to turn ad spend up or down. My hope? That you walk away with a clearer sense of what success really looks like for digital brands and some practical next steps—whether you’re just launching or looking to scale. Thanks for listening and keep chasing that wisdom on your own journey!
Connect with Nikki Lindgren
Website: https://www.pennock.co/
LinkedIn:https://www.linkedin.com/in/nikkilindgren/
I’m building an online business in public — sharing every win, setback, and “I can’t believe that happened” moment along the way. If you’ve ever wondered what it really looks like to start from scratch, come along for the ride. Join the journey at https://wisdom.beehiiv.com/
Chapters & Timestamps:
00:00:00 – Introduction & Guest Welcome
00:00:42 – Nikki’s Background: In-House to Agency Life
00:03:38 – Early Client Work & Agency Approach
00:04:26 – What Drew Nikki to E-commerce and Digital Marketing
00:05:35 – Finding a Niche: Focusing on Beauty Brands
00:06:57 – Defining Success for Digital Brands in 2025
00:08:01 – Client Types: Large vs. Emerging Brands
00:09:26 – Biggest Mistakes When Launching an E-commerce Product
00:11:48 – When to Start Running Paid Ads
00:13:22 – Requirements for Achieving ROI on Paid Ads
00:15:08 – Low-Risk Testing of E-commerce Product Ideas
00:17:24 – What is Earned Media?
00:19:39 – Leveraging Existing Content for Paid & Organic
00:22:14 – Favorite Paid Ad Platforms & Why
00:24:38 – Budgeting for Paid Ads as a Beginner
00:26:06 – What Makes a Successful Ad Creative
00:28:32 – How to Test Ad Creatives Cost-Effectively
00:30:14 – Customer Success Stories & Case Studies
00:33:00 – Scaling Challenges & Agency/Brand Collaboration
00:35:14 – Small Brand Growth Stories
00:37:06 – Underutilized Growth Levers
00:38:36 – Deciding When to Scale Ad Spend Up or Down
00:39:42 – Key Tools & AI in Agency Operations
00:41:39 – Nikki’s Key Business Advice
00:43:01 – Where to Find Nikki & Learn More
00:43:28 – Nikki’s Podcast: The Pennock Knockdown
00:44:08 – Outro & Closing Remarks
In today’s episode, I had the pleasure of sitting down with the amazing Phoebe Trotman—a champion athlete, inspiring entrepreneur, and author of the “Never Quit on a Bad Day” book series. We dove deep into the realities of resilience, how setbacks (on the field or in life) can be a launchpad for growth, and why it’s so important not to throw in the towel when things get tough. Phoebe shared powerful stories about pushing through disappointment, building a solid support system, and staying consistent even when motivation runs low. She even read an excerpt from her book, which I know will motivate so many of you! My hope is that you walk away from this episode reminded that bumps in the road are just part of the journey—and often, they’re the best teachers. Stick with it, and don’t ever quit on a bad day!
Connect with Phoebe Trotman
Website:https://neverquitonabadday.com/
Instagram: https://www.instagram.com/trotmanphebe/#
I’m building an online business in public — sharing every win, setback, and “I can’t believe that happened” moment along the way. If you’ve ever wondered what it really looks like to start from scratch, come along for the ride. Join the journey at https://wisdom.beehiiv.com/
Chapters & Timestamps
00:00:00 – Introduction to Phoebe Trotman
Host Wisdom Okonkwo introduces Phoebe Trotman, her background as an athlete, entrepreneur, and author, and the theme of resilience.
00:01:10 – Phoebe’s Background & Purpose
Phoebe shares who she is, what she does, and her passion for helping people navigate life’s challenges.
00:01:48 – The Meaning Behind “Never Quit on a Bad Day”
Phoebe explains why she chose that title for her book series and the lasting impact she hopes it will have.
00:03:06 – Lessons from Sports: Handling Setbacks
Phoebe discusses how being cut from teams and losing games shaped her resilience and prepared her for entrepreneurship.
00:04:55 – Why Do People Quit on Bad Days?
Exploration of the internal narratives and emotions driving people to quit and strategies for overcoming those impulses.
00:07:19 – Shifting Out of a Negative Mindset
Advice on what to do when you’re having a bad day or feeling creatively stuck.
00:10:01 – The Challenge of Consistency
Phoebe’s background in sports, her achievements, and how consistency played a role in her success—plus advice for creators.
00:14:32 – Celebrating Wins & Learning from Losses
How to reframe failure and rejection, and the importance of mindset in both sports and business.
00:19:21 – A Personal Story: Overcoming the Urge to Quit
Phoebe shares a pivotal story from her business journey when she felt like quitting and how she persevered.
00:23:24 – Building a Support System
The value of collaboration, masterminds, and accountability for solo creators and entrepreneurs.
00:26:18 – Why Creators Go It Alone
Discussion on scarcity mentality, trust, and the benefits of an abundance mindset.
00:27:49 – Advice for Lonely Creators
How to find your community, embrace the process, and stay motivated on your own journey.
00:30:53 – Knowing When to Push Through vs. Rest
How to listen to your instincts and determine when it’s time for rest or active recovery.
00:32:34 – Daily Non-Negotiables for Mental Strength
Phoebe shares the habits that keep her mentally tough—workouts, prayer, gratitude, and positivity.
00:34:55 – Reading from “Never Quit on a Bad Day”
Phoebe reads an excerpt from her book, sharing fellow athlete Julia Budd’s story and lessons on resilience.
00:38:55 – Audiobook & Podcast Ideas
Conversation about the potential for an audiobook or themed podcast series for the book.
00:40:34 – Final Words for Creators on the Verge of Quitting
Phoebe’s direct advice for creators feeling like giving up: drilling down into your “why.”
00:42:53 – About the Book Series & Where to Find Phoebe
00:44:42 – Wrap-Up & Outro
In this episode of Wisdom Journey, I sat down with Mithyll Dave—the digital coach and content alchemist behind V Tribe’s Content Lab. We went deep on what really matters in content creation: how to find your unique voice, the importance of telling your story, and Mithyll’s tried-and-true five pillar framework for building an authentic, organic brand. We talked about everything from harnessing the power of AI without losing your human touch, to turning followers into a true community that supports your business. My hope is that you walk away knowing you don’t need to chase trends or go viral to succeed—you just need your story, a clear strategy, and the courage to show up consistently. If you’re ready to make your passion profitable and build something real online, this one’s for you!
Connect with Mithyll Dave
Website: https://mithylldave.com/
Twitter: https://x.com/digitalmitthyl
LinkedIn: https://www.linkedin.com/in/mithylldave/
I’m building an online business in public — sharing every win, setback, and “I can’t believe that happened” moment along the way. If you’ve ever wondered what it really looks like to start from scratch, come along for the ride. Join the journey at https://wisdom.beehiiv.com/
Chapters
00:00:00 – Introduction
Host Wisdom Okonkwo introduces Mithyll Dave and sets the stage for the episode’s focus on content creation, branding, and business growth.
00:00:34 – Guest Introduction
Mithyll Dave introduces himself and shares his mission, background, and focus on helping solopreneurs and creators with content marketing and branding.
00:01:51 – The Five Pillar Framework Overview
Mithyll details his “Five Pillar Principle” for building a successful online brand: Content, Traffic, Lead Nurturing/Generation, Sales & Marketing, and Community Building.
00:04:03 – Deep Dive: Content Creation & Finding Your Audience
Discussion on identifying your micro-niche, understanding your audience’s pain points, and crafting resonant content for the right platforms.
00:07:01 – Leveraging AI in Content Creation
Advice on how to use AI as a tool while maintaining authenticity and the unique human brand story.
00:09:45 – Favorite Tools & Behind-the-Scenes Content
Mithyll shares his go-to content creation tools, platforms, and emphasizes the importance of behind-the-scenes storytelling.
00:13:10 – From Content to Traffic
How to turn engaging content into actual website or store traffic, and the importance of analytics and experimentation in the early stages.
00:22:56 – Lead Generation & Nurturing
Strategies for capturing leads, nurturing audience relationships, and tools for automating the process.
00:30:46 – Sales & Marketing
How nurturing leads ties into effective sales, authentic selling, and building customer trust.
00:35:56 – The Power of Community Building
Why most stop at sales, the value of community, and actionable ideas for building engaged communities around your brand.
00:39:18 – Step-by-Step: Building a Community
Practical steps and platforms (free & paid) for starting and sustaining an online community.
00:43:30 – Call to Action & Resources
Mithyll shares how to connect with him, where to find his content and free resources, and closing thoughts from both guest and host.
In this episode, I sat down with Marc Schmidt, podcast pro and the heart behind “Mark My Words.” We dug deep into Marc’s journey—from growing up with a cleft lip and palate, dealing with self-doubt and imposter syndrome, to embracing his authentic voice on camera and in life. Marc shared some powerful lessons about turning adversity into purpose, finding confidence even when others (or your own inner critic!) doubt you, and how important it is to just keep going—especially on those tough days. We also got real about personal sacrifices, handling criticism, and what success truly means. I hope Marc’s courage to share his story inspires you to quiet those limiting beliefs, bet on yourself, and keep creating, no matter what. Remember, your voice and story matter. Stay creative, keep seeking wisdom, and see you on the journey!
Connect with Marc Schmidt
Website: https://linktr.ee/Nimrod79
Instagram: https://www.instagram.com/nimrod79/
LinkedIn:https://www.linkedin.com/in/marcaschmidt/
I’m building an online business in public — sharing every win, setback, and “I can’t believe that happened” moment along the way. If you’ve ever wondered what it really looks like to start from scratch, come along for the ride. Join the journey at https://wisdom.beehiiv.com/
Chapters & Timestamps:
00:00:00 – Introduction to Marc Schmidt & Podcast Origin
00:01:29 – Choosing the Podcast Name
00:02:12 – The Secret to Catchy Podcast Names
00:03:35 – Marc’s Content Creation Journey
00:08:39 – Transition to Podcasting
00:09:01 – Support (or Lack Thereof) from Others
00:10:38 – Overcoming Self-Doubt and Internal Voices
00:11:34 – Building Self-Belief and Early Life Lessons
00:16:34 – Lessons from Five Years of Podcasting
00:20:40 – Developing Podcasting Skills Over Time
00:22:05 – Generating Episode Ideas & Guest Selection
00:24:05 – Podcast Publishing Frequency
00:24:47 – Pushing Through Self-Doubt
00:27:03 – Handling Criticism About His Voice
00:29:48 – Mindset and Growth as a Podcaster
00:30:16 – Promotion Strategies for Podcast Growth
00:32:45 – Monetization and Joining a Podcast Network
00:34:35 – Future Projections for Marc’s Podcast
00:37:23 – Rapid Fire Questions
00:41:09 – Milestones & Emotional Reflections
00:44:50 – Personal Sacrifices
00:47:01 – Redefining Success
00:49:33 – The Power of Storytelling & Inspiring Others
00:51:38 – Where to Find Marc Schmidt Online
00:52:47 – Episode Wrap-Up
In today’s episode of Wisdom Journey, I sat down with Ann Pells—a real estate veteran and financial coach dedicated to helping families achieve true financial freedom. We got real about paying off your home in record time, starting a business (even when you feel you don’t have the skills or cash), and using what you already know to create real value. Ann shared simple, practical steps—like using other people’s money ethically, and why mindset is the first building block to success. What I hope you take away is this: you don’t have to have it all figured out or tons of money to get started. Ask questions, lean into what you’re good at, and remember—every skill you have could be someone else’s solution. Keep believing, keep learning, and go make something happen. Thanks for listening, and keep seeking wisdom on your journey!
Connect with Ann Pells
Website:https://lifegiverlegacy.com/
LinkedIn:https://www.linkedin.com/in/ann-pells I’m building an online business in public — sharing every win, setback, and “I can’t believe that happened” moment along the way. If you’ve ever wondered what it really looks like to start from scratch, come along for the ride. Join the journey at https://wisdom.beehiiv.com/
Chapters
00:00:00 – Introduction & Guest Welcome
00:01:19 – Ann's Background and Fast Mortgage Payoff
00:01:33 – Using Other People's Money
00:03:01 – Finding Business Ideas with No Money
00:05:32 – How to Buy or Start a Business Without Capital
00:07:32 – Running a US-Based Business Remotely
00:09:34 – Leveraging Technology & Service-Based Businesses
00:11:17 – Asking the Right Questions to Understand Client Needs
00:13:13 – Turning Skills Into Business Opportunities
00:16:33 – Overcoming Fear of Delivering Results
00:18:02 – Under Promise, Over Deliver in Business
00:19:33 – Recommended Books & Learning Resources
00:19:57 – The Three Steps to Financial Freedom (Step 1: Mindset)
00:24:36 – Identifying Your “Second Nature” Skills
00:25:24 – Serving & Solving Problems for Others
00:26:50 – Gratitude, Giving Back & Impact
00:29:06 – Stories of Generosity & Earning to Give
00:29:42 – Finding & Partnering in Business Globally
00:32:33 – Celebrating Progress & Being Patient with Growth
00:33:04 – Ann’s Journey to Financial Freedom
00:35:25 – Starting Small and Solving Local Problems
00:36:07 – Final Advice & Encouragement
00:36:49 – Where to Find Ann Pells & Ebook Information
00:37:27 – Closing Remarks & How to Support the Podcast
Today on Wisdom Journey, I had an insightful chat with Marty M. Fahncke, an expert in business growth, M&A, and content business strategy. We broke down what really drives business valuations—hint: it’s about profit, not just revenue—and explored how creators like us can build businesses that aren’t tied to our daily grind or our faces alone. Marty walked us through smart exit strategies, why timing matters, and how to prep your business for sale years in advance (even if you’re not ready to sell yet!). My hope is that you walk away from this episode empowered to think of yourself not just as a creator, but as a CEO building something valuable for the long haul. Start planning now, keep your business running smooth, and always, always begin with the end in mind. Let’s build for the future, together!
Connect with Marty Fahncke
Website: https://www.westboundroad.com/
LinkedIn:https://www.linkedin.com/in/martyfahncke/
I’m building an online business in public — sharing every win, setback, and “I can’t believe that happened” moment along the way. If you’ve ever wondered what it really looks like to start from scratch, come along for the ride. Join the journey at https://wisdom.beehiiv.com/
Chapters & Timestamps
00:00:00 – Introduction & Guest Background
00:00:44 – How to Value a Business
00:04:16 – What Determines Business Multiples
00:06:11 – Understanding EBITDA and SDE
00:08:36 – Increasing Business Valuation as a Creator
00:13:04 – Transitioning From Personality-Based Brands
00:13:53 – Timing Your Business Exit
00:17:46 – Preparing Your Business for Sale
00:19:38 – Content Business Models & Revenue Streams
00:21:25 – Making Local Media Businesses Sellable
00:22:53 – Examples of Local and Niche Community Exits
00:24:43 – Roll Ups & Group Acquisition Strategies
00:26:21 – Key Metrics for Exit Readiness
00:28:03 – Overhyped Metrics in Valuation
00:29:18 – Real-World Examples: Successful Content Business Exits
00:38:25 – How Far in Advance to Prepare for Exit
00:41:51 – Final Advice: Begin With the End in Mind
00:41:59 – Where to Find Marty Fahncke
00:42:52 – Outro & Closing Remarks
In this insightful episode of Wisdom Journey, host Wisdom Okonkwo welcomes Matthew Edgar—technical SEO expert, partner at Elementive, and author of “Tech SEO Guide” and “Speed Metrics Guide.” Together, they dissect the shifting landscape of SEO in the era of AI-powered search, addressing misconceptions about AI and rankings, strategies to get your content noticed by large language models, and actionable steps for creators to future-proof their visibility.
Listeners will discover the real impact of generative AI on blog traffic, why optimizing for both LLMs and knowledge bases matters, and how to creatively adapt content to outpace generic AI responses. Matthew shares practical systems for standing out with human-centered, multimodal content—plus essential technical tips for bloggers and solo creators who want to rank and retain traffic amid these rapid changes. Whether you’re struggling with crawl errors, keyword research, content differentiation, or simply want to thrive in the age of AI search, this episode is packed with expert tactics and empowering advice.
Connect with Matthew Edgar
Did you find these SEO insights valuable? Don’t miss upcoming episodes! Subscribe to Wisdom Journey on your favorite podcast app, leave us a 5-star review, and share this episode with a fellow creator who needs an SEO boost. Follow us on social media for ongoing updates, resources, and behind-the-scenes wisdom. For feedback, questions, or to support the show, check the links in the show notes. Keep creating, keep refining, and keep seeking wisdom on your journey!Website: https://www.matthewedgar.net/
LinkedIn:https://www.linkedin.com/in/matthewedgar/
I’m building an online business in public — sharing every win, setback, and “I can’t believe that happened” moment along the way. If you’ve ever wondered what it really looks like to start from scratch, come along for the ride. Join the journey at https://wisdom.beehiiv.com/
I’m building an online business in public — sharing every win, setback, and “I can’t believe that happened” moment along the way. If you’ve ever wondered what it really looks like to start from scratch, come along for the ride. Join the journey at https://wisdom.beehiiv.com/
Chapters
[00:00] – Introduction to Matthew Edgar & the AI-SEO landscape
[00:36] – Debunking myths: Will AI take all your blog traffic?
[05:03] – How to influence your brand’s inclusion in AI-generated lists and recommendations
[09:02] – Intention and mentions: The new SEO currency
[10:31] – AI-generated content and Google rankings: What works, what gets penalized
[13:26] – Checklists & systems for creating unique, value-driven content
[16:28] – Surviving SEO in the age of AI: Habits creators need to adopt
[19:58] – Step-by-step SEO workflow for YouTube
[23:40] – Modern keyword research: User interviews, tools & new approaches
[28:11] – Technical SEO: The most overlooked killer for small creators
[34:04] – Fixing crawl errors in WordPress—no coding needed
[36:26] – Improving Core Web Vitals with easy plugins
[39:33] – Proving E-E-A-T (Experience, Expertise, Authority, Trust) as a solo creator
[42:32] – Are topics the new keywords? Building content that wins
[44:35] – Non-traditional topic research using Reddit, forums, and AI tools
[47:02] – Most underrated free SEO tool revealed
[49:12] – Content formats creators are sleeping on: going multimodal
[50:57] – 2025 SEO trend every creator must double down on
[52:33] – Where to find Matthew Edgar & closing thoughts
Get all the behind the scenes of what I am working and join the mastermind for free here.
https://wisdom.beehiiv.com/subscribe
In this episode of Wisdom Journey, I sit down with Nick Garofalo, CFP candidate and founder of Open Handed Wealth, to explore the intersection of faith, business, and money management. Nick works with Christian small business owners to simplify tax planning, separate personal and business finances, and make investments that align with biblical values.
We unpack why “more followers equals more money” is a flawed mindset and why the right audience matters more than a massive one. Nick shares practical tips on giving yourself a raise by cutting expenses and boosting revenue, and we dig into how creators can decide which monetization strategies align with their convictions before opportunities — and temptations — arise.
We also talk about the balance between ambition and contentment, how stewardship transforms the way you run your business, and why clarity and trust in God go hand in hand. If you’re a Christian entrepreneur or content creator who wants to build a profitable business without compromising your values, this conversation is for you.
Key Takeaways
Why the quality of your audience matters more than size
The biggest financial mistake Christian entrepreneurs make
Two simple ways to give yourself a raise this month
How to filter monetization opportunities through your values
The power of stewardship in business and investing
Connect With Nick Garofalo
Website: OpenHandedWealth
https://www.openhandedwealth.com/
Chapters
00:00 – Welcome and introduction to Nick Garofalo
00:34 – Why “more followers = more money” is misleading
01:38 – The #1 financial mistake Christian entrepreneurs make
04:24 – Separating personal and business finances for clarity
07:00 – Balancing ambition with contentment as a Christian entrepreneur
12:38 – Biblical principles for investing and stewardship
15:13 – How to give yourself a raise in your business
17:41 – Cutting expenses vs. increasing revenue
21:56 – Choosing monetization strategies that align with your values
27:47 – Preparing value-based decisions before opportunities arise
30:35 – Clarity, trust, and following God’s direction in business
36:32 – The rope-walking trust analogy
37:46 – Why “Open Handed Wealth” is more than just a name
38:51 – Final advice for Christian online creators
42:49 – Where to find Nick and his resources
43:23 – Closing remarks and listener call-to-action
In this episode, I sat down with Kristin Zhivago to unpack what really stops creators and entrepreneurs from making sales. We went deep into how to talk to your happy customers, test demand before building a product, and sell ethically—without feeling salesy or sleazy. If you're a content creator or business owner trying to figure out why your offers aren’t converting, this episode will change how you think about marketing and sales forever.
Connect with the Guest:
Website: https://zhivagopartners.com
Book: Roadmap to Revenue on Amazon – Buy the Book
Chapters:
00:00 – Introduction and Guest Welcome
00:30 – Who Is Kristin Zhivago and What Does She Do?
01:20 – Why Talking to Happy Customers Matters
02:41 – Why Online Businesses Fail at Selling
03:29 – The Myth of “Build It and They Will Come”
06:13 – How to Test Demand Before Building a Product
08:11 – What It Means to Be a Business Psychologist
10:45 – Why Every Business Is Different
13:06 – Why Surveys May Mislead Product Creators
14:45 – Pricing: How to Ask What’s Fair
16:01 – What Is the Roadmap to Revenue?
19:30 – Case Study: Social Media and Business Growth
24:02 – How AI Agents Are Changing Customer Support
25:28 – Business Is About Love, Not Greed
28:36 – The Love-Leverage-Logistics Framework
30:06 – How to Sell Without Feeling Salesy
32:50 – Real-World Product Messaging Example
33:26 – Getting Over the Fear of Monetizing Your Audience
35:51 – Practical AI Use Cases in Marketing
39:50 – Why AI Agents Are the Future of Business Sites
40:13 – Underrated Marketing Channels and the Power of Social Proof
42:52 – The Three R's of Marketing: Recency, Frequency, Relevancy
43:43 – Final Thoughts and Outro
44:11 – Where to Learn More About Kristin
🗞️ Join the Newsletter: Want behind-the-scenes insights and tools for content creators? Subscribe to the Wisdom Journey Newsletter : https://wisdom.beehiiv.com/
In this episode of Wisdom Journey, I sit down with Deanna Read, strategic marketing consultant, educator, and the visionary behind Lead Teach Market. Deanna shares how she transformed from a shy LinkedIn observer into a respected thought leader in the AI and marketing space.
We unpack:
Her journey through digital marketing, academia, and nonprofit leadership
The ethical use of AI in marketing and how to train AI to retain your voice
Real-world examples of B2I (Business to Individual) marketing done right
Why creators should use AI as an assistant, not a replacement
Her bold vision for mentoring, leadership, and empowering the next generation
Whether you're navigating AI tools or trying to humanize your brand, this episode is packed with relatable wisdom and actionable tips.
🔗 Connect with Deanna Read:
LinkedIn: https://www.linkedin.com/in/deannaread1
☕ Support the Podcast:
Love the episode? Buy Me a Coffee to help keep the mic on and the insights flowing.
📍 CHAPTERS:
00:00 – Intro & Meet Deanna Read
01:00 – From Stage Fright to LinkedIn Thought Leader
03:30 – The Fear of AI: Where Does It Come From?
05:20 – From CMO to Educator: Navigating Corporate and Nonprofit Life
08:30 – Best Use Cases for AI in Small Business Marketing
10:15 – How to Train AI Without Losing Your Unique Voice
13:00 – Using AI to Analyze Competitors and Plan Content
15:30 – Recording Challenges and the Power of Podcasting in Education
19:30 – What is B2I Marketing and Why It Matters More Than Ever
23:00 – Common Misconceptions About AI Use in Marketing
26:30 – Real-World Example: How Everyday Dose Nails B2I Marketing
28:50 – How to Stay Ethical When Using AI in Content Creation
32:40 – Building Trust in a World of AI-Generated Content
35:00 – Why Storytelling Still Beats Strategy Alone
37:00 – Why Podcasting is the Most Human Form of Content Creation
40:00 – Where to Find Deanna and Final Thoughts
In this episode of Wisdom Journey, host Wisdom Okonkwo sits down with Derek Hales, founder and editor-in-chief of NapLab.com, a leading authority in mattress reviews and sleep solutions. With over a decade of experience and more than 410 mattresses rigorously tested, Derek shares his journey of turning a personal need into a thriving digital brand that has helped millions find better sleep.
We dive deep into how Derek built NapLab, the strategies that grew it from a side project to a small-to-medium business with a full team, and his philosophy of radical transparency in reviews. Derek also opens up about the challenges of affiliate marketing, building trust in a skeptical industry, hiring and training team members, managing workflows, and navigating lawsuits and algorithm changes.
What You’ll Learn in This Episode:
How Derek started reviewing mattresses “by accident” and quickly realized it could be a business.
The business model behind NapLab and why affiliate marketing works in the sleep industry.
Why transparency and detailed methodology have been key to earning trust.
The role of luck, timing, and the decision to go “all in” early in his success.
How he built and organized a small but effective team.
The tools, plugins, and systems that power NapLab’s operations.
The evolution of their video strategy on YouTube and how quality and quantity have improved.
Why he focuses on content depth and expertise to survive Google updates.
Advice for creators on starting, persevering, and finding profitable niches.
The weirdest thing he’s done to test a mattress — and what to watch out for in the industry.
Links and Resources:
Visit NapLab: https://naplab.com
Support Wisdom Journey: Buy Me a Coffee
Connect with Us:
Follow Wisdom Journey on social media.
Subscribe to the podcast and leave a review if you enjoyed this episode.
Share this episode with fellow creators who want to build trustworthy brands online.