Hey friends, it’s Wisdom here! In this episode, I had the absolute pleasure of sitting down with Pete A. Turner—a former combat spy turned powerhouse podcaster and media leader. We kept it real about what it actually takes to succeed in this online business world, from building trust and mastering communication to the not-so-glamorous (but vital!) consistency behind the scenes. Pete shared stories from both the battlefield and the podcast studio, and we got into the nitty-gritty of turning conversations into opportunities. We talked about embracing failure, why networking is your secret weapon, and how just being genuinely interested in people opens doors you never expected. My hope for you is that you walk away inspired to take action, keep learning, and trust that the little things you do every day will eventually lead to something incredible. Thanks for joining me on this journey—let’s keep building together!
Connect with Pete A. TurnerYouTube:https://www.youtube.com/peteaturner
LinkedIn:https://www.linkedin.com/in/peteaturner/
I’m building an online business in public — sharing every win, setback, and “I can’t believe that happened” moment along the way. If you’ve ever wondered what it really looks like to start from scratch, come along for the ride. Join the journey at https://wisdom.beehiiv.com/
Chapters 00:00 Welcome to Wisdom Journey & Introduction to Pete A. Turner
01:50 Podcasting Schedules, Flexibility, and Productivity Lessons
03:04 Handling Busy Lives and Managing Commitments
04:14 Approaches to Interviewing Repeat Guests
05:27 Shifting the Focus: Making the Guest Interesting
06:12 Is Podcasting a Full-Time Gig?
07:50 Monetizing the Podcast and Building a Media Brand 09:21 Skill Levels, Getting Good, and Charging for Value
10:15 Dreams, Work Ethic, and Doing the Hard Work
12:14 Value, Relationships, and Unexpected Opportunities 13:38 Learning From Conversations & The Power of Consistency
15:16 Turning Podcasting Into a Real Full-Time Business
16:48 Wealth Beyond Money: Connections and Fulfillment 18:22 Building and Maintaining a Podcast Network
19:52 The Importance of Small, Genuine Interactions
20:43 How People Remember You & Lasting Impressions 21:46 Spy Skills, Observation, and Control in Conversations 22:33 The Art of Interviewing: Guiding Conversations
23:43 Managing Interview Questions and Guest Types
25:44 Adapting Questions and Reading the Room 26:13 The Power of Silence and Letting Guests Unfold 28:08 When You’re the Guest: Switching Roles On and Off 29:04 Types of Challenging Podcast Guests 31:02 Making Each Guest Shine: Adapting as a Host
33:30 Getting Guests Off Script & Advanced Interviewing 35:06 How Do You Describe What You Do? 37:09 Embracing Silence and Improving as a Podcaster
38:44 Applying Podcasting Skills to Everyday Life
43:01 The Impact of Listening: Making People Feel Heard 44:02 Guest Outreach: Getting Great Podcast Guests
46:38 Being Interested in Others and Becoming Interesting 48:03 Traveling and Podcasting Remotely
49:40 Getting Amazing Stories vs. Celebrity Guests
51:11 Crafting Irresistible Guest Invitations
53:10 Reflecting on an Off-the-Script Conversation & Closing Remarks