In this episode of "Women Who Lead and Sell," hosts Kelly and Aliya sit down with Ramona Hazan, the founder of Ramona's Hummus, the number one selling hummus in the UK. Ramona shares her inspiring journey of building her brand over two decades, highlighting the challenges she faced, including a significant rebranding after the emergence of the #MeToo movement. With a focus on authenticity, perseverance, and the importance of profit, Ramona emphasizes the need for female founders to embrace their unique stories and connect emotionally with their audience. Listeners will gain valuable insights into the realities of entrepreneurship, the significance of branding, and the power of collaboration, all while enjoying Ramona's infectious passion for food and community. KEY TAKEAWAYS Embrace Authenticity : Being honest and transparent about your journey and challenges is crucial. Sharing the real struggles of running a business can resonate deeply with others and foster genuine connections. Prioritize Profit : While sales growth is exciting, it's essential to focus on profitability. Understanding your costs and ensuring that your business is financially sustainable is vital for long-term success. Test and Iterate : Product testing is key to understanding what resonates with your audience. Whether it's food or services, gathering feedback through direct observation and interaction can guide product development and refinement. BEST MOMENTS "Act quickly. These things come all the time. Doing nothing extends it. You have to sort of say, this is not personal... It happened. And you just have to take it on the chin and move on." "If you want to, like, you want to just lie down and go, you know what I mean? Because it's not like it was so clean sailing for the first eight years that suddenly this was just a blip in the euphoria." HOST SOCIALS Kelly Quinn https://www.linkedin.com/in/caremetrics/ https://www.linkedin.com/in/caremetrics/ Aliya Musa https://www.linkedin.com/in/aliya-musa-ab209050/ https://www.facebook.com/aliya.musa.5/ https://www.facebook.com/aliya.musa.5/

In this episode of "Women Who Lead Inself," hosts Kelly and Aliya engage in a thought-provoking conversation with Amy Long, author of the newly released book "Subtle Leadership." Amy shares her insights on the importance of effective communication and the subtle nuances of leadership that can empower teams. Drawing from her extensive experience in both legal and corporate environments, she emphasizes the need for leaders to break down tasks into manageable parts and to embrace uncertainty. The discussion highlights the significance of fostering a culture where team members feel safe to take ownership and make mistakes, ultimately leading to greater confidence and productivity. Listeners will gain valuable strategies for freeing up their time and enhancing their leadership skills, making this episode a must-listen for female founders and aspiring leaders. Buy The Subtle Art of Leadership here - https://www.amazon.co.uk/Subtle-Art-Leadership-Strategic-Confidence-ebook/dp/B0FBHD5MQL Connect with Amy Long - https://www.linkedin.com/in/amy-cornforth-long/ KEY TAKEAWAYS Subtle Leadership : Effective leadership is defined by subtle, everyday actions rather than grand gestures. Building trust and credibility comes from how leaders treat their team members in small moments. Breaking Down Tasks : Leaders should break down processes into smaller, manageable parts. This approach helps maintain momentum and allows team members to grasp their responsibilities more effectively, fostering a sense of ownership. Embrace Uncertainty : Leaders need to become comfortable with uncertainty and allow team members to take ownership of tasks, even if they don't execute them in the same way the leader would. This builds confidence and frees up the leader's time. BEST MOMENTS "There's really no one but you to define how you're going to be as a leader. It's about the moments, not really the days and the weeks and the months." "When you want to know how to empower your staff, give them real authority and ownership." "You have to meet people where they are. You need to begin at that baseline of someone that moves at the slower speed." HOST SOCIALS Kelly Quinn https://www.linkedin.com/in/caremetrics/ Aliya Musa https://www.linkedin.com/in/aliya-musa-ab209050/ https://www.facebook.com/aliya.musa.5/

In this episode of the podcast, hosts Aliya Musa and Kelly Quinn engage in a candid conversation about their personal growth journeys since launching their podcast in January. They reflect on the challenges and triumphs of being female founders, discussing the importance of self-awareness, the mission to empower women in business, and the creative processes that drive their work. Aliya shares her frustrations and aspirations for developing an educational platform for female entrepreneurs, while Kelly emphasizes the significance of trust and collaboration in their partnership. Together, they explore the impact of their conversations on listeners and the broader community of female founders, encouraging a supportive environment for sharing ideas and experiences. Tune in for an insightful discussion that highlights the emotional and intellectual aspects of entrepreneurship. KEY TAKEAWAYS Personal Growth Through Podcasting : Both hosts reflect on their personal growth journeys since starting the podcast, highlighting how the experience has pushed them out of their comfort zones and encouraged them to embrace public speaking and sharing their insights. Mission to Empower Female Founders : The hosts emphasize their mission to support female founders in recognizing and running their businesses as legitimate enterprises. They aim to create a community where women can share experiences and learn from one another. BEST MOMENTS "I think a lot of female founders don't take themselves seriously. But that's our mission, right?" "I genuinely think if you've got something that you're with, you've got to get out there." HOST SOCIALS Kelly Quinn https://www.linkedin.com/in/caremetrics/ Aliya Musa https://www.linkedin.com/in/aliya-musa-ab209050/ https://www.facebook.com/aliya.musa.5/

In this episode of the Women Who Lead and Sell podcast, Aliya and Kelly delve into the world of public relations with Amanda Fitzgerald, known as Major Visibility and The Ultimate Door Opener. Amanda shares her insights on elevating visibility for female entrepreneurs, emphasizing the importance of mindset and the power of personal branding. She introduces her unique five stages of visibility blueprint, which includes backstage preparation, leveraging social media, and stepping onto various stages to gain exposure. The conversation also touches on the significance of sharing personal stories and secondary messaging to connect with audiences authentically. With a mix of humor and heartfelt anecdotes, Amanda inspires listeners to embrace their visibility and overcome the fears that often hold them back from achieving their goals. KEY TAKEAWAYS Mindset is Crucial for Visibility : Emphasising the importance of mindset, it's essential for individuals, especially female entrepreneurs, to overcome fears of judgment and self-doubt in order to raise their visibility and share their expertise. Develop a Strong Message : Crafting a clear and concise message, or "nail it in eight," helps in effectively communicating what you do. This clarity is vital for making a memorable impression in networking and media opportunities. Utilize Secondary Messaging : Sharing personal stories or unique aspects of your life can enhance your visibility. This "golden nugget" can differentiate you from others and create a deeper connection with your audience. Engage with Local Media : When pitching to journalists, it's important to connect your story to current events or awareness days. This relevance increases the likelihood of media coverage and helps to position your initiative as timely and important. Just Press Send (JFPS) : Overcoming perfectionist paralysis is key. Taking action, even if it's not perfect, is better than waiting for the ideal moment. Sharing your message and expertise can lead to significant opportunities and connections. BEST MOMENTS "If you're not shouting from the rooftops about what you do, then who is? Every person can actually get their own PR, and it's not this huge, oh my God, scary thing." "You can get into the press about the golden nugget. It's the thing about you that makes you interesting and stand out from the crowd." "The minute you raise your head above the parapet, you're going to get shot down. But if it is triggering you, it might be because you actually really want to do it." HOST SOCIALS Kelly Quinn https://www.linkedin.com/in/caremetrics/ https://www.linkedin.com/in/caremetrics/ Aliya Musa https://www.linkedin.com/in/aliya-musa-ab209050/ https://www.facebook.com/aliya.musa.5/ https://www.facebook.com/aliya.musa.5/

In this episode of the Women Who Lead and Sell, Aliya and Kelly engage in a thought-provoking conversation with Abigail, a time management expert who shares her journey of transforming her relationship with time following a life-altering event. Abigail discusses her unique approach to creating time, emphasising the importance of prioritization and practical strategies to combat the mental load many female founders face. Listeners will learn about effective techniques such as brain dumping, Friday planning, and understanding natural rhythms to enhance productivity. The episode also introduces the concept of body doubling, highlighting how collaborative work environments can boost focus and accountability. With personal anecdotes and actionable insights, this episode aims to empower women to reclaim their time and achieve a healthier work-life balance. KEY TAKEAWAYS Brain Dumping : To manage mental load effectively, start with a brain dump. Write down everything on your mind—tasks, worries, and commitments—without worrying about order. This helps clear mental clutter and allows for better prioritization. Friday Planning : Instead of planning on Sunday nights, which can lead to stress, dedicate time on Fridays to organize the upcoming week. This allows for a more relaxed weekend and prepares you for a productive Monday. Understanding Natural Rhythms : Recognize your own productivity patterns and schedule tasks according to when you are most alert and focused. Tailoring your work to align with your natural energy levels can enhance efficiency and reduce burnout. Dopamine Hits from Task Completion : Breaking tasks into smaller, manageable actions can provide a sense of achievement and trigger dopamine release. This positive reinforcement can motivate continued productivity and help maintain a balanced mental state. Body Doubling : Utilize the concept of body doubling, where working alongside others—either in person or virtually—can enhance focus and accountability. This collaborative approach can help mitigate distractions and create a supportive work environment. BEST MOMENTS "I tell them I create time, which can either make me sound really arrogant or like a Harry Potter kind of revamped version." "I learned to prioritise very quickly what we all think of, that's really important, that needs doing." "Time doesn't work like that anymore. COVID didn't care what time of the day it was." - HOST SOCIALS Kelly Quinn https://www.linkedin.com/in/caremetrics/ https://www.linkedin.com/in/caremetrics/ Aliya Musa https://www.linkedin.com/in/aliya-musa-ab209050/ https://www.facebook.com/aliya.musa.5/ https://www.facebook.com/aliya.musa.5/

In this episode of "Women Who Lead and Sell," hosts Aliya Musa and Kelly Quinn sit down with Jane O'Gorman, the founder of the pioneering fractional recruitment consultancy, Ten2Two. Jane shares her journey from a successful career in accountancy to establishing a business that champions flexible working for women returning to the workforce. The conversation delves into the challenges faced by female founders, the importance of building a supportive community, and the innovative solutions that fractional recruitment offers to growing businesses. With insights on navigating the complexities of team dynamics and the evolving landscape of work post-COVID, this episode is a must-listen for ambitious women looking to scale their businesses while maintaining a people-first approach. Check out Ten2Two here - https://www.ten2two.org/ KEY TAKEAWAYS Fractional Recruitment as a Solution : The concept of fractional recruitment addresses the needs of professional women who want to return to work but may not be able to commit to full-time roles. This model allows businesses to access skilled professionals for specific hours or projects, making it a flexible solution for both employers and employees. Importance of Flexibility : The conversation emphasizes the growing acceptance of flexible working arrangements in the post-COVID landscape. Companies are increasingly recognizing that productivity can be maintained even when employees are not physically present in the office, leading to more hybrid working models. B Corp Certification Benefits : Achieving B Corp certification demonstrates a commitment to social and environmental responsibility. It can enhance a company's reputation, attract like-minded clients, and create a positive workplace culture that appeals to a younger workforce that values purpose-driven businesses. BEST MOMENTS Jane O 'Gorman: "I wanted to step back in and do what I was doing before, but I realized that I didn't want to do it full time." Kelly: "When you're a female founder and you have those values, it can be quite difficult to navigate finding those experts to advise you." Jane O 'Gorman: "We were fresh and we were trying to persuade and trying to change and trying to encourage businesses to think differently." HOST SOCIALS Kelly Quinn https://www.linkedin.com/in/caremetrics/ Aliya Musa https://www.linkedin.com/in/aliya-musa-ab209050/ https://www.facebook.com/aliya.musa.5/

In today's episode, Aliya & Kelly are joined in a heartfelt conversation with Georgia St John Smith, a dynamic entrepreneur and LinkedIn expert. They explore Georgia’s entrepreneurial journey, beginning with her childhood experiences of selling nail art at school to her innovative fundraising initiatives at university — including a memorable naked calendar project. Tune in to discover how to cultivate a supportive network and unleash your potential in the entrepreneurial landscape. KEY TAKEAWAYS Embrace Your True Self: Aligning your business with your authentic self is crucial for achieving meaningful success. Being true to who you are can lead to greater fulfilment and a deeper connection with your audience. Value of Risk: Taking risks is an essential part of entrepreneurship. Embracing discomfort can lead to growth and new opportunities, and it’s important to recognise that feeling uncomfortable often indicates you’re on the right path. Community and Support: Building a supportive community is vital for female founders. Creating safe spaces where women can share their vulnerabilities and experiences fosters connection and encourages both personal and professional growth. Storytelling and Authenticity: Sharing personal stories and experiences can resonate deeply with others. Authentic content that reflects your journey can help you stand out and attract the right audience on platforms such as LinkedIn. Focus on Value Creation: Understanding and articulating the value you provide is key to attracting and retaining clients. It’s important to ensure your offerings genuinely meet the needs of your audience and deliver tangible results. BEST MOMENTS “I have this deep-rooted belief that it’s easier to go for it than not.” – Georgia “You’re sitting on a goldmine, but it’s not just going to magically appear in front of you.” – Georgia “If you’re not upsetting some people, if you’re not being controversial, then you’re not doing a good job.” – Georgia “I think a lot of the time, if you’re struggling to think of what to write on LinkedIn, go and get some stories.” – Georgia GEORGIA ST JOHN SMITH'S INFORMATION https://sancti.co.uk/speaking-partnership https://www.linkedin.com/in/georgiastjohnsmith/?originalSubdomain=uk instagram.com/georgiastjohnsmith/?hl=en https://www.youtube.com/@georgiastjohn-smith4533/videos HOST BIO Women Who Lead and Sell is the go-to podcast for women who are deep in the world of business and ready to scale to seven figures—without getting stuck in the grind. If you're looking to systemise your sales so you can grow sustainably and free yourself up to focus on what truly drives you, this is for you. For women deeply involved in business and ready to scale to seven figures without getting bogged down, "Women Who Lead and Sell" is the essential podcast. This podcast is for you if you want to systematize your sales for sustainable growth and free up your time to focus on your true passions.HOST SOCIALS Kelly Quinn⁠⁠⁠⁠https://www.linkedin.com/in/caremetrics/⁠⁠⁠⁠Aliya Musa⁠⁠⁠⁠https://www.linkedin.com/in/aliya-musa-ab209050/⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/aliya.musa.5/⁠⁠⁠⁠ This Podcast has been brought to you by Disruptive Media. 

In todays episode Aliya and Kelly speak to entrepreneur Sarah Pittendrigh who shares her remarkable journey from bankruptcy to building multiple successful businesses. Sarah honestly discusses the emotional challenges she faced, including panic attacks and feelings of worthlessness, and how these experiences fuelled her determination to create a better life for her son. Sarah looks back on her first venture, simply bows and chair covers a wedding business, and the innovative strategies she employed to overcome obstacles, such as identifying market gaps and forming partnerships with hotels. Sarah talks about her latest project, Sam & Dusty, a British knitwear brand focused on sustainability and slow fashion — showcasing her commitment to meaningful and responsible business practices. KEY TAKEAWAYS Overcoming Adversity: The journey of building a business often involves facing significant challenges, such as bankruptcy and personal struggles. Embracing these experiences can lead to resilience and success. Importance of Reflection: Taking time to reflect on personal experiences, strengths, and weaknesses is crucial for growth. Conducting a SWOT analysis on oneself can help clarify goals and identify areas for improvement. Value of Accountability: Charging clients a reasonable fee for services ensures they have "skin in the game," which increases their commitment to the process and helps them achieve better results. Creating Meaningful Businesses: Building a business that aligns with personal values and priorities can lead to a more fulfilling entrepreneurial journey. It's essential to design a business that fits around one's life rather than the other way around. Embracing Slow Growth: The concept of slow growth and thoughtful decision-making in business can lead to more sustainable practices. This approach encourages patience and reflection, allowing for a deeper connection to the work being done. BEST MOMENTS Sarah Pittendrigh: "I always do have that vision of the sand timer, of how much can you get done before the sand runs out, you know? Will you get a few flips of the sand timer or do you just get one shot at it?" Sarah Pittendrigh: "I think if I hadn't been a mum, that would have never happened. It was purely driven by the motivation of being a mum and not wanting my son to lose his home." Sarah Pittendrigh : "I charge what I felt I wanted to charge... It's an amount of money that someone's not going to want to waste." Aliya: "It's lovely to hear stories of you can create a business that is almost like therapy for you... it's your business and it is an extension of who you are." Kelly: "I just love the way you kind of brought stuff to you. You created it around your life. You created it around your priorities." SARAH PITTENDRIGH INFORMATION https://www.simplybowsandchaircovers.co.uk/ https://sarahpittendrigh.com/ https://www.instagram.com/sarahpittendrigh/ https://www.youtube.com/@sarahpittendrigh @samanddusty https://www.instagram.com/samanddustyknitwear/ https://www.facebook.com/people/Sam-and-Dusty-Knitwear/61578290373890/ HOST BIO Women Who Lead and Sell is the go-to podcast for women who are deep in the world of business and ready to scale to seven figures—without getting stuck in the grind. If you're looking to systemise your sales so you can grow sustainably and free yourself up to focus on what truly drives you, this is for you. For women deeply involved in business and ready to scale to seven figures without getting bogged down, "Women Who Lead and Sell" is the essential podcast. This podcast is for you if you want to systematize your sales for sustainable growth and free up your time to focus on your true passions.HOST SOCIALS Kelly Quinn⁠⁠⁠https://www.linkedin.com/in/caremetrics/⁠⁠⁠Aliya Musa⁠⁠⁠https://www.linkedin.com/in/aliya-musa-ab209050/⁠⁠⁠⁠⁠⁠https://www.facebook.com/aliya.musa.5/⁠⁠⁠ This Podcast has been brought to you by Disruptive Media. 

Today, Aliya & Kelly look back on the pivotal moments that shaped their careers and entrepreneurial paths. Aliya recounts her unexpected entry into law, driven by a determination to defy gender stereotypes, and her subsequent transition into various business ventures, including a successful chiropractic centre. Kelly reflects on her early entrepreneurial experiences, starting from a young age, and the lessons learned through her diverse roles in financial services and marketing. Together, they explore the importance of resilience, the value of listening to customers, and the significance of effective marketing in driving business success. KEY TAKEAWAYS Embrace Your Journey: Aliya & Kelly talk about the importance of understanding and sharing their personal journeys in entrepreneurship, highlighting that every experience contributes to their current success. Value of Early Experiences: The early entrepreneurial experiences, such as winning a business competition at a young age, can shape one's future career path and instill a strong work ethic and business acumen. Importance of Customer Care: Building strong relationships with customers and being responsive to their needs is crucial for business success. Listening to feedback and adapting services accordingly can lead to long-term contracts and customer loyalty. Navigating Challenges: Setbacks, such as economic downturns, are common in business. Resilience and the ability to pivot are essential for overcoming obstacles and achieving growth. Marketing as the Engine of Business: Effective marketing is portrayed as the foundation for generating sales. Understanding the distinction between marketing and sales can help entrepreneurs create a sustainable business model that attracts and retains customers. BEST MOMENTS "I forged my National Insurance card and age then, and I won a contract with Barclays Bank." - Kelly "I think the pain from school really came from lessons and not being able to kind of get why everything was academic." - Kelly "I realised that I probably I'm a sort of frustrated business person." - Aliya "I learned an awful lot from him. And we started our first business together, which was a healthcare business." - Aliya "I think people get very confused about sales and marketing because it's talked about like that, sales and marketing." - Aliya HOST BIO Women Who Lead and Sell is the go-to podcast for women who are deep in the world of business and ready to scale to seven figures—without getting stuck in the grind. If you're looking to systemise your sales so you can grow sustainably and free yourself up to focus on what truly drives you, this is for you. For women deeply involved in business and ready to scale to seven figures without getting bogged down, "Women Who Lead and Sell" is the essential podcast. This podcast is for you if you want to systematize your sales for sustainable growth and free up your time to focus on your true passions. HOST SOCIALS Kelly Quinn⁠⁠⁠https://www.linkedin.com/in/caremetrics/⁠⁠⁠Aliya Musa⁠⁠⁠https://www.linkedin.com/in/aliya-musa-ab209050/⁠⁠⁠⁠⁠⁠https://www.facebook.com/aliya.musa.5/⁠⁠⁠ This Podcast has been brought to you by Disruptive Media. 

Aliya & Kelly are joined by Alex Bull personal trainer and creator of Studio Tarw. Alex discusses the journey of building a personal training business and creating a supportive community within a gym environment. Alex teaches us how her studio attracts clients by embodying an energetic and encouraging cheerleader persona, emphasising the importance of celebrating milestones and fostering connections among members. highlight their focus on reaching individuals who may not currently have a gym membership but are seeking a positive and motivating space to invest in themselves. Alex illustrates how they have successfully cultivated a welcoming atmosphere that prioritises personal growth and camaraderie over traditional fitness metrics. KEY TAKEAWAYS Creating a Safe Space: The personal training business focuses on providing a supportive environment where clients can ask questions and make mistakes without fear of judgement. Energetic Coaching Style: The approach is centred around being a cheerleader for clients, encouraging them to believe in their potential and celebrating their efforts rather than just their achievements. Community Building: Emphasis is placed on fostering a strong community within the gym, where milestones are celebrated collectively, enhancing motivation and connection among members. Target Market Identification: The ideal client is someone who may not currently have a gym membership but has the disposable income and desire to invest in their health — often seeking a supportive environment to start their fitness journey. Experimentation and Adaptation: The process of building the brand involves trying new ideas, such as celebrating milestones with balloons and goodie bags, and being open to adjusting strategies based on what resonates with the community. BEST MOMENTS “I realised that what I offered them was a safe space to ask questions, get things wrong, have someone... I totally believe in people.” “I’m looking for the person who’s sat in their office, probably about to order Deliveroo from their phone.” “I want to celebrate people, and I want people to celebrate everyone... how can that translate to create a community inside a gym?” “You can never be sure, can you, until you try it.” “The fact that you turned up and you tried — that’s ten points. That’s what I care most about.” ALEX BULL INFORMATION https://studio-tarw.com/ https://www.linkedin.com/in/alexbull-studiotarw/?originalSubdomain=uk https://www.instagram.com/thisisalexbull/?hl=en-gb HOST BIO Women Who Lead and Sell is the go-to podcast for women who are deep in the world of business and ready to scale to seven figures—without getting stuck in the grind. If you're looking to systemise your sales so you can grow sustainably and free yourself up to focus on what truly drives you, this is for you. For women deeply involved in business and ready to scale to seven figures without getting bogged down, "Women Who Lead and Sell" is the essential podcast. This podcast is for you if you want to systematize your sales for sustainable growth and free up your time to focus on your true passions.HOST SOCIALS Kelly Quinn⁠⁠https://www.linkedin.com/in/caremetrics/⁠⁠Aliya Musa⁠⁠https://www.linkedin.com/in/aliya-musa-ab209050/⁠⁠⁠⁠https://www.facebook.com/aliya.musa.5/⁠⁠ This Podcast has been brought to you by Disruptive Media. 

Aliya & Kelly interview Jayne Morris, author of "Burnout to Brilliance." Jayne discusses the complexities of burnout, particularly among female founders who often over-function and set high expectations for themselves. Jayne unpacks the nuances of burnout, it is not solely an individual issue but a systemic one influenced by societal pressures and workplace dynamics. Listeners are encouraged to recognise the signs of burnout in themselves and their teams, and to prioritise self-care and community support. KEY TAKEAWAYS Understanding Burnout: Burnout is often misunderstood and can manifest in various ways, including emotional, behavioral, and physical symptoms. It's crucial for individuals, especially female founders, to recognise the signs of burnout in themselves and their teams. Impact of Modern Life: The pressures of modern life, including constant connectivity and societal expectations, contribute significantly to burnout. The normalisation of over-functioning and the hustle culture can lead to unsustainable work practices. Community and Vulnerability: Building a supportive community of fellow female founders can help combat feelings of loneliness and isolation. Sharing vulnerabilities and experiences with others who understand the challenges of entrepreneurship can foster connection and support. Systemic Issues: Burnout is not solely an individual problem; it is influenced by systemic factors within organisations and society. The pressure to constantly improve and achieve can lead to a cycle of overwork and depletion if not addressed at a systemic level. Prioritising Wellness: Emphasising wellness over relentless growth is essential. Founders should focus on creating a business environment that nurtures well-being, allowing for deeper connections and a more sustainable approach to success. BEST MOMENTS "When we're over-functioning, we're often not aware that we're doing that because we've normalised that way of functioning. It's not optimal." - Jayne "People throw the term burnout around and we have a rather fixed view of that. But what you've brought in there is a nuanced journey through burnout." - Aliya "Burnout is essentially stress that's been ongoing, but hasn't been managed. There are contributing factors to burnout that's not always solely about the individual." - Jayne "We want to have connections with people that we see outside of the four walls where we live, and workplaces often are those for people." - Kelly "If we don't change the systems that people go back into after burnout, they'll only just burn out again because we keep putting the pressure on." - Jayne JAYNE MORRIS https://amzn.eu/d/6ykTvei HOST BIO Women Who Lead and Sell is the go-to podcast for women who are deep in the world of business and ready to scale to seven figures—without getting stuck in the grind. If you're looking to systemise your sales so you can grow sustainably and free yourself up to focus on what truly drives you, this is for you. For women deeply involved in business and ready to scale to seven figures without getting bogged down, "Women Who Lead and Sell" is the essential podcast. This podcast is for you if you want to systematize your sales for sustainable growth and free up your time to focus on your true passions. HOST SOCIALS Kelly Quinn⁠⁠https://www.linkedin.com/in/caremetrics/⁠⁠Aliya Musa⁠⁠https://www.linkedin.com/in/aliya-musa-ab209050/⁠⁠⁠⁠https://www.facebook.com/aliya.musa.5/⁠⁠ This Podcast has been brought to you by Disruptive Media. 

Hosts Aliya and Kelly interview Suzi Gray, the Amazon number one bestselling author of "Brand the Way You Think." Suzi shares her unique perspective on branding, emphasising the importance of differentiating oneself by focusing on the way one thinks rather than just what one does. She discusses the concept of "genius hoarding," where individuals fail to recognize and share their valuable insights, and offers a methodology to help uncover and articulate these ideas. The conversation delves into the significance of thought leadership, the power of authenticity, and the role of trust in building a personal brand. Listeners are encouraged to explore their own thoughts and perspectives, ultimately leading to a more profound connection with their audience and a more fulfilling entrepreneurial journey. KEY TAKEAWAYS Branding Beyond What You Do: To truly differentiate yourself, focus on branding the way you think rather than just what you do. This approach helps establish a unique voice and thought leadership, making competition less relevant. Trust in Your Ideas: Many individuals hoard their insights, believing they are not valuable. It's essential to trust yourself and share your thoughts openly, as this can help close the trust gap with potential clients and create deeper connections. Exploration and Feedback: Finding your unique perspective involves exploring your thoughts and ideas. Engaging in conversations with trusted individuals can provide valuable feedback and help identify what resonates with others. Simplicity vs. Depth: While simplifying complex ideas can be beneficial, it's important not to oversimplify your message. Sharing deeper insights can create a stronger connection with your audience and attract clients who appreciate your unique perspective. BEST MOMENTS"When you brand what you do, there will always be competition. But when you brand the way you think, competition becomes irrelevant." - Suzi"It's fascinating that you say this because Kelly and I often have these conversations... we go, oh my gosh, that's really an interesting way of seeing things." - Aliya"You're sitting on a gold mine, but you're going to keep it locked? Or are you going to actually share some of this gold with the world publicly?" - Suzi"This process feels like it unlocks them because unlocking their brain and their brilliance and the way they think... it deepens them." - Kelly HOST BIO Women Who Lead and Sell is the go-to podcast for women who are deep in the world of business and ready to scale to seven figures—without getting stuck in the grind. If you're looking to systemise your sales so you can grow sustainably and free yourself up to focus on what truly drives you, this is for you. For women deeply involved in business and ready to scale to seven figures without getting bogged down, "Women Who Lead and Sell" is the essential podcast. This podcast is for you if you want to systematize your sales for sustainable growth and free up your time to focus on your true passions. HOST SOCIALS Kelly Quinn⁠https://www.linkedin.com/in/caremetrics/⁠Aliya Musa⁠https://www.linkedin.com/in/aliya-musa-ab209050/⁠⁠https://www.facebook.com/aliya.musa.5/⁠ This Podcast has been brought to you by Disruptive Media. 

Aliya & Kelly engages in an inspiring conversation with Kirsty Davis-Chinook, affectionately dubbed "Kick-Ass Kirsty." They delve into Kirsty's journey in the manufacturing sector, where she has navigated the challenges of traditional leadership styles to champion progressive, inclusive practices. Kirsty shares her mission of promoting women in the metal industry, highlighting the importance of equity and collaboration between genders. KEY TAKEAWAYS Embrace Progress Over Perfection: It's important to put ideas out into the world and refine them later. Waiting for perfection can lead to missed opportunities and regrets. Visibility Equals Impact: Being visible is not about ego; it's about making a positive impact on others. Sharing experiences and insights can inspire and help others in their journeys. Diversity of Thought is Crucial: Bringing together individuals with different backgrounds and perspectives leads to better problem-solving and innovation. This diversity can significantly enhance a company's performance. Individuality in the Workplace: Allowing employees to express their individuality, whether through attire or personal expression, fosters a more comfortable and productive work environment. Happy employees are better contributors. Leadership is Evolving: Effective leadership requires continuous evolution and adaptation. Leaders should strive to create a supportive environment that encourages open communication and collaboration among team members. BEST MOMENTS "I think it's really important to do that. And I think particularly after COVID, a lot of people really started to look at their work-life balance." - Kirsty "It's about progress, not perfection. Put it out there and get it right later." - Kirsty "If you are only recruiting 50% of the population to fill your skills gap, you're missing out on the other 50% who can come in with that diversity of thought." - Kirsty "It's not about you, it's about them. It's about what they want to get out of it." - Aliya "You can't build those relationships if you're not putting yourself out there." - Kirsty KIRSTY DAVIES- CHINNOCK INFORMATION https://kirstydavieschinnock.com/ https://www.linkedin.com/in/kirstydaviespps/?originalSubdomain=uk HOST SOCIALS Kelly Quinn ⁠https://www.linkedin.com/in/caremetrics/⁠ Aliya Musa ⁠https://www.linkedin.com/in/aliya-musa-ab209050/⁠ ⁠https://www.facebook.com/aliya.musa.5/⁠

In this episode Aliya & Kelly talk with Dorian Kominek, an innovative entrepreneur and channel partnerships specialist from Calgary, Canada. Dorian shares her journey as a young entrepreneur, starting with a candy business in high school, and discusses the importance of empathy and understanding when selling ideas to others. KEY TAKEAWAYS Understanding Channel Partnerships: Channel partnerships involve enabling other businesses to sell your product on your behalf, creating a "force multiplier" for sales efforts. This approach can significantly scale a business by leveraging the networks and resources of partner companies. Empathy in Selling: When selling ideas or products, it's crucial to have empathy and understand the needs of your audience, whether they are family, team members, or potential customers. This understanding can lead to better buy-in and more effective communication. Iterative Idea Communication: It's important to communicate ideas in a step-by-step manner, guiding others from the initial concept to the final vision. This helps prevent overwhelm and ensures that everyone is on the same page, facilitating better collaboration and understanding. Leveraging Technology for Scaling: Female founders should be cautious about their tech stack, opting for established tools that offer integrations and long-term support. Automation tools, like Zapier, can streamline processes and reduce manual work, allowing for more efficient scaling of services. Continuous Innovation and Curiosity: Embracing a mindset of curiosity and problem-solving is essential for entrepreneurs. Engaging with potential customers early on to validate ideas can lead to better products and services, while also fostering a culture of innovation within the business. BEST MOMENTS "Channel partnerships have to do with selling... you're enabling your partners to sell on your behalf." - Dorian "I think it requires the same type of ingenuity and opportunity identification and persuasion skills and passion and creativity." - Dorian "You need to remember the people you're communicating to are brand new to the idea." - Dorian "I think taking an Occam's razor approach and being very careful about the tools you adopt is important." - Aliya "There's always like another candy store in a locker to start." - Dorian DORIAN KOMINEK INFORMATION https://www.linkedin.com/in/drkominek/?originalSubdomain=ca http://www.dorianrkominek.com/ http://http/thesect.ca HOST SOCIALS Kelly Quinn https://www.linkedin.com/in/caremetrics/ Aliya Musa https://www.linkedin.com/in/aliya-musa-ab209050/ https://www.facebook.com/aliya.musa.5/

In this episode Aliya & Kelly chat with Antra Getzoff "godmother of cryotherapy," who shares her remarkable journey from arriving in the U.S. with just two suitcases to establishing a multi-million-pound business in the wellness industry. Antra discusses the importance of self-leadership, the challenges of entering a foreign market, and the significance of having "shiny eyes" when selling a product or service. KEY MOMENTS Self-Leadership is Crucial: Mastering self-leadership and maintaining a positive mindset are essential for entrepreneurs before they can effectively sell their products or services. The Importance of Community: Building a local community and connecting with like-minded individuals can provide invaluable support and accountability, helping to navigate the challenges of entrepreneurship. Pivoting is Key: The concept of "never give up" should be balanced with the ability to pivot. Entrepreneurs should remain open to changing their approach if something isn’t working, rather than stubbornly persisting in a failing strategy. Focus on Systems for Scalability: Establishing solid systems and processes is vital for creating a business that can operate independently of the owner. This foundation is necessary before considering scaling or expanding the business. Seek Relevant Mentorship: Finding mentors who have successfully navigated similar paths is crucial. Learning from those who have achieved what you aspire to can provide practical insights and guidance tailored to your specific goals. BEST MOMENTS "I may not make decisions very spontaneously, but once I have made the decision, I'm not looking back." - Antra "The more valuable you are for your business, the less valuable your business is." - Antra "Never give up does not mean never give up banging the wall; it means keep your senses open and look for a door around the corner." - Antra "You must not lose your sanity and yourself in the process of growing anything." - Kelly "Find somebody who has done exactly what you want to do and filter their advice through your own lens." - Antra ANTRA GETZOFF INFORMATION https://www.facebook.com/antra.getzoff/ https://de.linkedin.com/in/antragetzoff https://www.collectiveinkbooks.com/o-books/authors/antra-getzoff https://www.instagram.com/antra.getzoff/ HOST SOCIALS https://www.linkedin.com/company/women-who-lead-and-sell-consulting https://womenwholeadandsell.com/ https://www.instagram.com/womenwholeadandsell/ Kelly Quinn ⁠⁠  / caremetrics  ⁠⁠ Aliya Musa ⁠⁠  / aliya-musa-ab209050  ⁠⁠⁠⁠  / aliya.musa.5  ⁠ This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/⁠

Aliya & Kelly sit down with Jeannette Linfoot, an ex-corporate CEO turned entrepreneur. Jeanette shares her journey from leading major companies like TUI and Saga to establishing her own training academy, Brave Bold Brilliant. KEY TAKEAWAYS Purpose-Driven Success: Discovering and aligning with your purpose is crucial for success. Taking time to reflect on personal values and goals can lead to a more fulfilling career path. Transitioning from Corporate to Entrepreneurship: Moving from a corporate role to entrepreneurship involves embracing risks and seeking financial freedom, flexibility, and the ability to design a life that aligns with personal passions. Importance of Team Dynamics: Building an effective team is essential for scaling a business. Leaders should focus on hiring the best talent, maintaining professional boundaries, and being prepared to have difficult conversations when necessary. Valuing Yourself and Your Offerings: Many women struggle with self-valuation and pricing their services. Continuous personal development, practice, and positive self-talk are vital for building confidence in negotiations and sales. Navigating Digital Noise: In a crowded digital landscape, it's important to maintain clarity and focus. Founders should prioritize their time and energy effectively, leveraging social media without letting it overwhelm their core business activities. BEST MOMENTS Jeanette: "You can only create a life by design if you're clear on your why and what's important to you." Jeanette: "If you do not build the best team around you, you are seriously restricting your ability to scale up." Kelly: "I think a lot of female founders have trouble valuing themselves and asking for that money." Jeanette: "Selling is serving. If you've got an amazing product or knowledge that's going to help someone else, then it can make a difference to people." Jeanette: "Every day is a school day. The more you step up, the more you grow your business, you're just going to have bigger numbers and bigger problems to deal with." JEANETTE LINFOOT INFORMATION https://www.jeannettelinfootassociates.com/ https://www.linkedin.com/in/jeannettelinfoot/?originalSubdomain=uk https://www.instagram.com/jeannette.linfoot/?hl=en HOST SOCIALS https://www.linkedin.com/company/women-who-lead-and-sell-consulting https://womenwholeadandsell.com/ https://www.instagram.com/womenwholeadandsell/ Kelly Quinn ⁠  / caremetrics  ⁠ Aliya Musa ⁠  / aliya-musa-ab209050  ⁠⁠  / aliya.musa.5   This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Aliya & Kelly sit down with YouTube strategist Kally Volonaki to explore what it truly takes to build content that connects. Rather than chasing video volume, Kally emphasises being laser-focused on your ideal audience understanding their needs, challenges, and aspirations. KEY TAKEAWAYS Quality Over Quantity: Targeted, high-value content beats mass production. Focus on your ideal audience’s needs to build loyalty. Authenticity & Relatability: Sharing personal stories and struggles helps creators foster trust and meaningful engagement. Future Pacing & Visualisation: Help your audience imagine their desired success to inspire action and commitment. Balancing Value & Sales: Deliver insights that demonstrate expertise while confidently positioning your paid offers. Audience Feedback Matters: Actively listen to comments, questions, and feedback to refine your content and strengthen community ties. BEST MOMENTS “You have to be very specific, laser-targeted on who your ideal customers are and really speak to them.” – Kally “People crave the real stuff, not vulnerability for the sake of vulnerability.” – Kally “You have to get okay with making more money, with wanting to sell.” – Kally “When your audience feels seen, heard, and understood, they are more likely to pull out their wallet.” – Kally EPISODE RESOURCES https://gr.linkedin.com/in/kallyvolonaki https://kallyvol.substack.com/ HOST SOCIALS https://www.linkedin.com/company/women-who-lead-and-sell-consulting https://womenwholeadandsell.com/ https://www.instagram.com/womenwholeadandsell/ Kelly Quinn   / caremetrics   Aliya Musa   / aliya-musa-ab209050    / aliya.musa.5   This podcast is brought to you by Disruptive Media

In this episode Kelly and Aliya engage with Helen Corsi-Cadmore, the visionary behind bringing Flying Tiger to the UK. Helen shares her journey from her childhood experiences in her parents' greengrocers to scaling a successful retail business. KEY TAKEAWAYS Surround Yourself with Supportive Networks: Building a strong network of supportive individuals is crucial for success, especially for female founders. Having the right people around can provide guidance and encouragement during challenging times. Prioritise Personal Well-being: It's essential to remember that personal health and well-being should come first. Taking time to pause and reflect can lead to better decision-making and overall fulfilment in both personal and professional life. Embrace Your Unique Path: Success does not have to conform to societal norms or expectations. It's important to define what success means to you personally and to pursue it in a way that aligns with your values and lifestyle. Learn from Experiences: Every business journey comes with its challenges and lessons. Embracing failures and learning from them can lead to growth and a better understanding of what works for you and your business. Shift Your Perspective on Money: Viewing money as a tool for freedom rather than just a goal can change how you approach business. Focusing on what you truly want to achieve can lead to a more fulfilling and balanced life. BEST MOMENTS Helen: "Every time we hit a certain milestone... it reminded me how amazing things can come from such small beginnings." Kelly: "I think I associate that with like mega, like mega eight-figure people... But when I meet certain women, there's something like, it's like an indomitable spirit." Helen: "I think you have to remember that your business is important... but I believe everything starts with you." Aliya: "Over a third of businesses in the UK is set up by women, and we get 2% of the funding." Helen: "I was trying to start a family at that time... and that extra pressure that I had externally from the business did have an impact." HOST SOCIALS Kelly Quinn https://www.linkedin.com/in/caremetrics/ Aliya Musa https://www.linkedin.com/in/aliya-musa-ab209050/

Kelly and Aliya engage in a thought-provoking conversation with Toni Eastwood, OBE, about building confidence and overcoming barriers for female founders. Toni shares her insights from raising £23 million and highlights the challenges women face in business, including risk aversion and funding difficulties. Toni also introduces the WHOOP model (Wish, Outcome, Opportunity, Plan) as a practical tool for setting goals and addressing obstacles. KEY TAKEAWAYS Understanding the "Why": When starting a business, it's crucial to define the vision and purpose behind it. Focusing on what you want to create and why it matters can help align your efforts and overcome obstacles. Targeting the Right Audience: Identifying and understanding your ideal client is essential. Tailoring your messaging and offerings to meet the specific needs and desires of this audience can significantly enhance your chances of success. Valuing Your Worth: Many women tend to undervalue their services and struggle with pricing. It's important to recognise the value you provide and set prices that reflect that worth, rather than underpricing out of fear or insecurity. Embracing Failure as a Learning Opportunity: Failure is a natural part of the entrepreneurial journey. Viewing setbacks as learning experiences can foster resilience and encourage continuous growth and improvement. Creating Supportive Environments: Building networks and communities of like-minded individuals can provide the encouragement and resources needed to thrive. Engaging with supportive peers can help combat self-doubt and inspire confidence in pursuing business goals. BEST MOMENTS Toni Eastwood: "Women were much more risk averse than their male counterparts... they were very insecure and worried about... not good enoughness stuff." Toni Eastwood: "It's not about that academic business plan. It is really the why, why are you doing it? And what is it that you really want to create?" Toni Eastwood: "I think you're right. It's like getting real clarity on, okay, what is it my client wants, how much do I want to charge for this?" Kelly: "I really do want to put money in... for the first time, I really want to factor money in." Toni Eastwood: "If you want that, you've got to work hard at it. Every day isn't going to be easy and every day you're not going to be happy." GUEST INFORMATION: https://www.instagram.com/tonieastwood_obe/ https://uk.linkedin.com/in/tonieastwoodobe https://quantumvantage.co.uk/ HOST SOCIALS Kelly Quinn https://www.linkedin.com/in/caremetrics/ Aliya Musa https://www.linkedin.com/in/aliya-musa-ab209050/ This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Aliya & Kelly talk about the world of mindset and belief change with Emily the Diamond, a renowned speaker and educator from Australia. Emily shares her journey of creating the Instant Belief Change (IBC) program, driven by her frustration with traditional belief change methods that often took too long. She discusses the importance of understanding and reshaping our beliefs, particularly for female founders on their scaling journeys. KEY TAKEAWAYS Instant Belief Change: The program focuses on quickly transforming limiting beliefs that hold individuals back, particularly for female founders on their scaling journey. The method combines techniques from neuro-repatterning and nervous system testing to ensure effective and rapid belief change. Beliefs and Behavior Connection: Beliefs significantly influence behaviors, thoughts, and feelings. Understanding and changing these beliefs can lead to improved actions and outcomes in both personal and professional contexts. Shame as a Barrier: Many women in business experience shame related to their identity and capabilities. This shame can manifest as a belief that they are not good enough or that wanting more for themselves is selfish, which can hinder their growth and success. Leadership Dynamics: Female leaders often struggle with balancing their nurturing instincts with the need for authoritative leadership. Establishing clear agreements about roles and relationships within teams can help mitigate resentment and improve workplace dynamics. Mindset for Scaling: The beliefs that have helped individuals reach their current level of success may not be sufficient for future growth. Emphasising the importance of mindset and personal development is crucial for overcoming plateaus and achieving higher levels of success in business. BEST MOMENTS "I was frustrated that I could see my beliefs affecting my behavior, yet it took me more than 20 minutes to change them." - Emily "Shame is the number one underlying thread that women experience in business." - Emily "Beliefs are at play in that theory of mind where you have this concept of self, things are true and not true for you about yourself, others, life and the world." - Emily "What must I believe to be behaving in that way in order to get those results?" - Aliya HOST SOCIALS Kelly Quinn https://www.linkedin.com/in/caremetrics/ Aliya Musa https://www.linkedin.com/in/aliya-musa-ab209050/