Scaling Beyond Referrals: How To Run Paid Ads That Actually Deliver In this episode of Worth Your Salt, Jennifer sits down with Andy Janaitis, Founder and Chief Strategist at PPC Pitbulls, to tackle one of the most common struggles for wellness practitioners—paid advertising. If you’ve ever wondered when to move beyond referrals, how to avoid wasting money on ads, or whether ads even work for small practices, this conversation is for you. Andy’s calm, data-driven approach cuts through the hype and shows you how to create simple, trackable ad systems that actually deliver new patients and clients.Together, Jennifer and Andy break down the essentials of getting started, how to choose the right platforms, and what every practice owner needs to know before investing a single dollar in paid campaigns. They also look ahead at the future of advertising—touching on privacy shifts, AI, and what small businesses can do now to stay ahead of the curve. If you’re ready to scale beyond word-of-mouth and take your growth strategy seriously, Andy's guidance and insight will help you do it right. You'll Learn About:How to know when it’s time for your wellness practice to start using paid ads.The 5 essentials you need in place before spending money on advertising.Why copying big-brand ad strategies fails—and what to do instead.The future of paid ads, including AI and new trends wellness owners should watch.Resources:* Book A FREE Strategy Session with Andy here!* Connect with PPC Pitbulls Here* Follow PPC Pitbulls on YouTube for even more insight!

Build a Proven Referral System for Your Practice (and Triple Your Referrals This Month)
Imagine tripling your client referrals this month—without awkward asks or complicated programs. In this episode of Worth Your Salt, Jennifer Orechwa shares the RAVE 3x Referral Formula for Wellness Pros—a simple, proven referral system that helps wellness practitioners turn happy clients into loyal ambassadors.
You’ll learn how to spot the perfect moments to ask for referrals, how to craft requests that feel natural and genuine, and how to reward and engage clients so they keep spreading the word. If you’ve ever wondered how to build a referral program for wellness practitioners that actually works, this episode will give you the framework—and the confidence—to start seeing results right away.
You'll Learn:

How to design a referral system for your wellness practice
The RAVE System for recognizing the best moments to ask for referrals
Scripts and strategies to ask with confidence—without feeling “salesy”
Simple ways to thank, reward, and engage clients who send referrals
How automation can make your referral system run on autopilot

BONUS for Listeners:
Don’t miss Salt Marketing's Craft Your Perfect Referral Script worksheet—your free step-by-step guide to creating the exact words you’ll use to ask for referrals with ease. Normally reserved for Salted Edge members, we’ve linked it up here in the show notes just for Worth Your Salt listeners!

Sponsor Spotlight: Sofia Health
Enter our promo code, salt when you sign up for a business account here.

Wellness practitioners are constantly told they need a magical solution to grow their business. But quick fixes and one-off tactics rarely deliver lasting results. In this episode of Worth Your Salt, Jennifer Orechwa reveals why funnels alone don’t work and explains the marketing system wellness businesses really need to attract clients consistently, convert them with confidence, and scale without burnout.Drawing on real client stories and her five-part Salted Edge Framework, Jennifer shows how to move beyond piecemeal marketing and build a repeatable system that works even when you’re not. Whether you run a med spa, functional medicine practice, or wellness clinic, you’ll learn how to escape shiny tactic syndrome, free up your time with automation, and finally build a marketing foundation that fuels predictable growth. Listen in to learn:Why quick-fix funnels fizzle out for wellness practitioners—and what to do insteadThe five stages of a true marketing system: Attract, Convert, Create Raving Fans, Automate, and Measure & ScaleHow piecemeal marketing wastes time and money (and how one simple systemized step can multiply results)The mindset shift that transforms marketing from stressful guesswork into a confidence-building growth planResources:* Get Started with The Salted Edge for $1

In this episode of Worth Your Salt, host Jennifer Orechwa sits down with Jessica Nunn, CPA and Founder & CEO of Maven Financial Partners, to unpack the strategic financial levers that fuel Med Spa expansion and profitability. Jessica shares her journey from Big 4 accounting to leading a boutique financial advisory firm that’s helped over 100 clinics—including aesthetic practices—unlock clarity and confidence through smarter budgeting, community-focused marketing, and disciplined financial frameworks. She also co-authored Med Spa Profitability, (which reviewers describe as “a Med Spa MBA crash course”) that’s helping owners double revenue and triple profits—all without feeling overwhelmed.
Throughout the episode, Jessica dives into key topics like allocating marketing budgets, structuring promotions for sustainable growth, and identifying that healthy amount of debt for financing new locations. She also explores the mindset shifts essential for scaling—plus stories of unexpected financial breakthroughs among Med Spa owners she’s guided. Whether you're launching a new service, planning expansion, or refining your KPIs, Jessica’s insights tie each decision to measurable ROI: customer acquisition cost, lifetime value, and debt-to-ROI ratios.
Listen in to learn:

How Med Spa owners should allocate marketing budgets depending on their growth stage.
The smart use of promotions and discounts—when they drive growth versus when they dilute profit.
What a “healthy” level of business debt looks like and how to ensure it delivers long‑term value.
The key financial and mindset shifts that unlock expansion readiness and strategic decision‑making.

Resources:

* Maven Financial Partners website
* Connect with Jessica on LinkedIn


Buy "Med Spa Profitability" - What the most profitable med spas are doing and how you can do it, too!

Building A Family Culture To Scale Your Wellness Business With Systems and AlohaIn this heart-centered and insight-packed episode, host Jennifer Orechwa sits down with Sharon Otaguro, founder of Ohanapreneurs and former C-suite spa executive, to explore what it truly means to grow your wellness business with systems and aloha. Sharon shares her journey from high-stakes hospitality and burnout to building businesses that are rooted in family, culture, and care. She explains how wellness practitioners—especially those working with family—can use a Personal Operating System to gain clarity, reduce emotional overload, and create stronger, more sustainable practices.Together, they unpack the principles behind being an “Ohanapreneur”—leading with purpose, building with process, and prioritizing people, profit, and presence in equal measure. Sharon shares tangible rituals and strategic insights for creating boundaries, mapping roles, and nurturing a culture of deep connection and trust. Whether you’re managing a med spa with your spouse, running a functional medicine clinic with siblings, or simply trying to grow without burning out, this episode offers a powerful blueprint for integrating business growth with soul-led leadership. Listen in to learn:How to implement a Personal Operating System that supports clarity and flow in your wellness businessWhat being an Ohanapreneur really means—and why it’s especially relevant to family-run practicesSharon’s top tips for role mapping, energy audits, and rituals that reduce emotional burnoutWhy scaling with aloha isn’t soft—it’s strategicAre you an Ohanapreneur?Resources:* Visit Ohanapreneurs online* Listen to the Ohanapreneur podcast * Visit Sharon online * Follow Sharon on LinkedIn* Learn more about WELLthy

In the latest episode of Worth Your Salt, host Jennifer Orechwa welcomes Ali Guy, founder of The Shared Co., who believes that business should focus on people, not just transactions. As a certified Business Made Simple and Unreasonable Hospitality Coach, Ali helps businesses simplify, surprise, and serve—ensuring customers return, rave, and share their experiences.With her southern roots, Ali's approach includes a commitment to doing things the right way, and she emphasizes slowing down to get it right—because when you treat people well, they remember, return, and tell others. In this episode, Ali shares invaluable insights on integrating the principles of Unreasonable Hospitality to elevate client experiences and foster your practice's growth.In this episode, you’ll learn:How to personalize client experiences by tailoring your services to meet individual client needs, creating memorable interactions that foster loyalty.Strategies to empower your team and cultivate a culture where staff are encouraged to go above and beyond, enhancing overall client satisfaction.How you can to balance professional boundaries with exceptional service to create a sustainable culture that inspires reviews and referrals.Resources:* ​Connect with Ali Guy on LinkedIn* Visit The Shared Co* Follow The Shared Co on Instagram * Learn More about Unreasonable Hospitality Certification Ali's Favorites: Podcast: On Purpose with Jay ShettyBook: The Ruthless Elimination of Hurry

Hormone Clinic Marketing for Wellness PractitionersAre you ready to simplify your marketing and grow your wellness practice with proven strategies? In this episode of Worth Your Salt, host Jennifer Orechwa is sharing the 5 Systems Every Wellness Practice Needs to attract more clients, build trust, and create consistent growth. Whether you’re a med spa owner, functional medicine practitioner, or run a weight loss clinic, these actionable systems will help you turn your passion for wellness into a thriving, sustainable business. From generating leads to nurturing relationships, converting clients, keeping them coming back, and creating a steady stream of referrals, we’re covering it all. Grab a notebook because this episode is packed with practical steps you can implement today!You'll Learn:How to set up a Client Attraction System to consistently bring in your dream clients.Why a Lead Nurturing System is key to building trust and moving prospects toward becoming paying clients.The must-have elements of a Client Conversion System that makes saying “yes” easy and natural.Simple strategies for creating a Client Retention System to keep clients engaged and loyal.Step-by-step guidance to build a Referral Generating System that turns your happiest clients into your biggest advocates.Resources:* Connect with Jennifer on Linked In* Learn More about The Salted Edge

Boutique Fitness Studio Owners, It's Time to Grow!If you’re a boutique fitness studio owner or wellness practitioner struggling to convert inquiries into paying clients, turn trial members into long-term clients, or create a marketing system that actually works, host Jennifer Orechwa is here to help you get over that hurdle! In this episode of Worth Your Salt, Jennifer talks with Seran Glanfield, founder of Spring Three, business consultant and marketing expert who helps boutique fitness studio owners attract more clients, improve retention, and implement time-saving systems to scale their businesses. In this conversation, she breaks down the biggest marketing mistakes that keep studios stuck, how to position your business to stand out in a crowded market, and the simple systems that will help you grow without burnout. If you’re ready to take control of your marketing, improve conversions, and build a thriving, profitable studio, this episode delivers!You'll Learn:How to attract high-value clients who are ready to commitThe biggest mistakes studio owners make in their follow-up process—and how to fix themWhy your website gets visitors but no bookings (and how to change that)Simple automations and systems to save time while growing your businessThe secret to turning free trials into long-term membershipsResources:* Visit  the Spring Three Website* Learn more about Thrive, Seran's program to build and grow your boutique fitness studio business.* Follow Spring Three on Instagram* Follow Sprint Three on LinkedIn

In this episode of Worth Your Salt, host Jennifer Orechwa welcomes Megan Belanger, National Channel Manager at Thryv, for a game-changing conversation on how wellness practitioners can overcome digital overwhelm and start turning online clicks into loyal clients. Megan shares how small business owners—especially in the health and wellness space—can boost local visibility, streamline online booking, and build authentic engagement without sacrificing time or sanity. From demystifying local search rankings to simplifying social media and online reviews, Megan offers practical solutions for growing your practice while keeping your focus on client care. If you’re ready to leave digital chaos behind and finally create a marketing system that works for you, this episode is packed with insights you don’t want to miss.What You’ll Learn From Megan in This Episode:* Why Google Business Profile alone isn’t enough — and how to truly stand out in local search to attract more clients.* How to simplify online booking systems to reduce double bookings, missed calls, and scheduling headaches.* Actionable ways to manage social media & reviews without burning out or feeling like you need to be online 24/7.* How integrated digital tools (like Thryv) can help wellness practitioners automate key processes and reclaim valuable time.The Thryv Health Engagement ScoreTime Code Highlights01:17  Introduction of guest Megan Belanger of Thryv03:53 What Thryv's acquisition of Keap means for wellness practitioners04:34 Why wellness practitioners struggle with local search visibility05:05 Google Business: the "relevance, distance, and prominence" framework06:32  Choosing digital tools while staying HIPAA compliant08:22 Common pitfalls in online scheduling and how to solve them10:23 Managing social media & reviews without burning out11:57  Best practices for engaging with client reviews to boost SEO14:55 How optimizing local search directly increases foot traffic and inquiries18:41  Thryv’s Health Engagement Score21:05 The positive ripple effect of implementing smooth online booking24:08 Small wins & automation tips26:19 Overcoming mindset barriers to embracing digital tools28:40 How Thryv helps improve local search rankings beyond Google profiles31:28 How to respond to negative reviews professionally33:19 Using AI tools for review responses + adding SEO-friendly keywords34:26 Small steps to boost visibility without a complete overhaul36:58 Success story: Practitioner skyrockets laser hair removal bookings Resources* Connect With Megan on LinkedIn* Get your Health Engagement Score* Learn More about Thryv* Try Now! Thryv Product Tour

In this episode, host Jennifer Orechwa talks about the art of creating an irresistible “Hell Yes!” wellness offer with the amazing Jessica Miller, a Business Made Simple Certified Coach. If you’re in the wellness industry and feeling stuck, you know how challenging it can be to design an offer that truly connects with your clients and fuels sustainable growth. Jessica shares her proven strategies for getting out of the hustle and into a flow that not only attracts clients but also scales your business with ease. Listen in as Jessica reveals the essential shifts you need to make your wellness offer stand out, resonate - and practically sell itself!What You’ll Discover in This Episode:The must-have elements of a “Hell Yes!” offer and why they’re the key to building a thriving wellness business.How to stop selling services and start selling transformations that align perfectly with what your clients are looking for.Jessica’s top strategies for breaking through growth plateaus without adding more to your workload.Actionable steps to align your business with your ideal clients so they feel compelled to say “yes” from the start.Timecode Highlights1:21  Introduction of  Jessica Miller3:31  Jessica’s Career Pivot & Discovery of a Common Problem6:31  Defining the “Hell Yes Offer” Framework10:01 Mindset Meets Business Strategy13:01 Key Symptoms of a Weak Offer in Business17:41 Shifting from Selling Services to Selling Transformations21:01 Optimizing for Profit & Scaling with a Hell Yes Offer23:41  Tactical Advice for Wellness Entrepreneurs25:31 The Practitioner Benefits of a Hell Yes Offer26:46 How to Connect with Jessica MillerHow to Create a “Hell Yes Offer” That Sells Itself (And Sets You Free)In today’s competitive health and wellness space, many practitioners are hustling harder than ever—but still struggling to see the growth they desire. If you’ve ever felt like you’re spinning your wheels, constantly chasing new clients, or simply not excited about your current offers, you’re not alone.In a recent episode of the Worth Your Salt podcast, growth strategist and coach Jessica Miller shared the secret behind transforming your business through what she calls a “Hell Yes Offer”—an irresistible offer that creates momentum, attracts ideal clients, and boosts profits.What Is a Hell Yes Offer?A Hell Yes Offer is more than just a product or service—it’s an offer packed with clarity, energy, and client-centered results. According to Jessica, many entrepreneurs fall into the trap of selling services without anchoring them to the transformation their clients really want.“People are buying your energy. They're buying the result of the thing you're selling,” says Jessica.In other words, clients don’t just want a laser treatment or a coaching session; they want glowing skin or a clear path to financial freedom. Your offer needs to speak directly to that desired transformation.Why Most Entrepreneurs Are StuckJessica shared how many capable business owners, especially in the wellness space, are stuck doing "all the things"—posting on social media, networking, refining websites—but still aren’t generating consistent income. The missing link? A compelling offer that is aligned with what they are passionate about AND what their clients truly want.Key symptoms of a weak or misaligned offer include:Plateauing or declining sales despite heavy effortFeeling like you’re constantly chasing clientsLack of excitement about what you’re currently sellingFrom Mindset to Money: Building Offers That WorkJessica’s approach combines mindset coaching with a solid business framework. Early in her coaching career, she focused on mindset but quickly noticed that clients lacked traction because their offers weren't binge-worthy.“They were selling something that nobody really wanted,” Jessica explains. “Once we shifted to creating Hell Yes Offers, businesses started to grow quickly and with ease.

If you're ready to turn your wellness practice's marketing into a strategic powerhouse, this episode of Worth your Salt will help you take on Marketing Project Management - with Hive! Host Jennifer Orechwa interviews Hive CEO John Furneaux on his background in Information Strategy, his time at Huddle and how Hive’s collaborative solutions can offer a unique perspective on organizing information, setting goals, tracking progress, and empowering teams to take control of their marketing initiatives. The conversation goes deep into how health and wellness practitioners can elevate their marketing efforts by adopting project management strategies and tools. You'll get practical advice on improving efficiency, clarity, and execution of your marketing plans using fantastic project management tools. You'll Hear:Why Project Management Matters for Marketing in Health & Wellness:Hear about the significance of structured project management in crafting and executing a cohesive marketing strategy, especially for businesses in the health and wellness sector.Using Project Management to ‘Wrap Your Arms Around’ Marketing Strategy: Hear about common challenges faced by practitioners (e.g., staying on top of campaigns, managing content schedules, or coordinating teams) and how using Hive can help you visualize, organize, and streamline your marketing activities.The Hive Approach: Simplifying Complexity in Strategy Execution:John shares insights on how Hive’s solutions enable practitioners to easily collaborate, track tasks, and measure outcomes. Turn overwhelming marketing goals into clear, actionable steps!Practical Examples and Tips for Health & Wellness Professionals:John gave us real-life scenarios where health and wellness practitioners transformed their marketing strategy using effective project management.Timecode Guide00:00 - Introduction to Worth Your Salt & Meet Jon Furneaux, CEO of HiveThe importance of efficient project management for wellness practitionersBackground on Jon and his journey to founding HiveHow Hive is revolutionizing team collaborationNotable clients using Hive (Disney, NASA, Starbucks, Uber)03:45 - The Power of Project Management for Wellness ProfessionalsThe impact of inefficiency on business growthWhy collaboration and organization are critical in a competitive marketThe "air traffic control" analogy for managing a business05:00 - The First Step: Taking a PauseThe importance of stepping back and reassessing goalsAvoiding the trap of doing the same things expecting different resultsHow reflection leads to better strategic decision-making6:19- How Hive Helps Solopreneurs & Small TeamsKeeping teams accountable with structured workflowsSetting and tracking goals effectivelyThe value of staying focused on big-picture objectives10:56 - Setting and Tracking Goals with HiveWhy every business should have a clear goal-setting frameworkHow project management software keeps long-term plans on trackChecking in on goals regularly to ensure progress13:17 - Unifying Disparate Systems for EfficiencyHow Hive consolidates tools (email, to-do lists, calendars, team chat)Avoiding "tab hell" with an all-in-one workspaceThe benefits of multiple task views (Gantt, Kanban, and list format)14:38 - Collaboration & Accountability in HiveFeatures that improve team communicationThe importance of assigning tasks and following throughSneak peek: Hive’s new mobile app for better on-the-go productivity16:59 - Hive’s AI & Zoom IntegrationHow Hive’s AI assistant "Buzz" helps automate workflowsZoom transcription integration for automated action itemsVisual dashboards for tracking team progress18:17 - The Power of Templates for Scaling a BusinessCreating repeatable processes to save time and ensure consistencyHow pre-built workflows improve efficiency for wellness practitionersAI-powered suggestions for project planning23:3...