Send us a text Tired of performing for platforms while your pipeline stays quiet? In this episode, we press pause on the creator grind and rebuild your marketing from the ground up, using founder-first principles that actually compound. No trends. No theatrics. Just a return to what works: Reputation over reach. Relationships over transactions. Patience over pace. Craft over content. Responsibility over forced relatability. We share the turning point that came from rea...

Send us a text Nichole joined the program with her last few dollars and a trickle of inconsistent leads. Within weeks, she was fully booked; all through organic social media and a clear, psychology-driven strategy. In this conversation, we unpack what changed: a single, defined audience, a simple message that spoke directly to their pain points, and a disciplined posting rhythm that built trust fast. No viral hit, no paid ads - just a cohesive system that turned awareness into demand. We al...

Send us a text It’s my birthday — so this one’s a little different. Sloane and Maria turn the tables and put me in the hot seat with questions about life, business, mistakes, and everything in between. We talk about what I’ve learned (the hard way), the mindset shifts that changed everything, and why growth always costs something — but it’s always worth it. If you’ve ever wondered what really goes on behind the scenes of Birdcage — or what I’d tell my younger self — this episode’s where I s...

Send us a text Feeling like your content is screaming into the void? You're not alone. That frustrating cycle of posting consistently only to be met with crickets isn't a sign your business can't succeed—it's a clarity problem that needs solving. I've been exactly where you are, refreshing my feed obsessively after posting content I thought was brilliant, only to watch engagement barely tick upward. What shifted everything wasn't posting more frequently or jumping on trends—it was getting cr...

Send us a text Hey, it’s Maddy Birdcage and welcome back to Write This Down. You are in for part two of my live webinar, How to Control Your Marketing with Psychology and Systems that seemed to breakthrough a lot of your marketing blocks when I hosted it live, and we also had some badass feedback from part one last week. Also, a lot of you asked for the slide-deck which, feel free to do again via instagram DMs @birdcageangeladvisors, or don't forget, you can catch this on youtube too. ...

Send us a text Hey, it’s Maddy Birdcage and welcome back to Write This Down. I’ve got something really powerful for you today. You’re about to hear the first part of a live webinar I hosted last week called How to Control Your Marketing with Psychology and Systems. We had some incredible feedback from the session Clare said: "So many lightbulbs going off all around my head" Toni decided he's going to be our next "Future success story!" and Kryshla, even dialling in fr...

Send us a text Birdcage™ Certified Special Discount Code: CERTIFIED50 Take 50% off the pay-in-full price of Birdcage Certified for 48-hours after this episode airs. Ends Saturday 30th August 2025 LINK: https://www.birdcageangeladvisors.com/birdcage-certified/ From hustle and burnout to a thriving marketing business that respects your time, sanity, and family life — Maddy Birdcage's raw journey reveals the exact framework that transformed her agency into a million-dollar operation. St...

Send us a text Marketing has reached a breaking point. After ten years of building successful businesses that help brands execute effective marketing strategies, I've made the radical decision to shut down both my agency and online school. Not because they're failing – but because they're working too well to stay the same. What's happening in the marketing landscape is what I call "Frankenstein marketing" – brands desperately cobbling together outdated methods with new tactics, creating disj...

Send us a text Burnout, procrastination, and perfectionism aren’t flaws. They’re symptoms of misalignment. Here’s how to fix the root, not punish the symptoms. To work with us, book your client assessment call at https://www.birdcageangeladvisors.com/hire-an-angel/

Send us a text Something profound is happening in the business landscape right now, and it's affecting you more than you realise. Since 2020, we've been navigating unprecedented challenges—economic uncertainty, AI disruption, mental health crises, social media overwhelm—yet many entrepreneurs are stuck in patterns that no longer serve them. Through conversations with business owners worldwide, I've discovered most fall into two categories: those burying their heads in the sand, pretending no...

Send us a text Success isn’t about grinding 24/7, it’s about having a clear vision and trusting it through the highs and lows. In today’s episode, Caroline Moss and Maddy Birdcage sit down with Katie Tingle, founder of Sabbia Co., a skincare brand where plant-based medicine meets cosmetic science. We discussed what sustains a long-term business: alignment, resilience, and staying true to your purpose. Katie, a Full Library™ student, gets real about the moment she almost walked away from it al...

Send us a text In today’s episode, Maddy Birdcage gets raw and real, sharing personal stories and game-changing mindset shifts to help you stop walking through life with a victim mentality. From overcoming health challenges to building a sustainable business, this episode is packed with honest advice, practical tips, and inspiring reminders that life is happening for you, not to you. Episode Highlights: Why focusing on mindset is the first step to achieving your goals.The truth about overnigh...

Send us a textIn today’s episode, Caroline and Maddy dive headfirst into the hotly debated topic of AI in marketing. With Express Mode™ launching soon, they explore the power and pitfalls of using tools like ChatGPT. From critics claiming AI is "cheating" to showcasing how AI can turbocharge creativity, Caroline and Maddy break down the right and wrong ways to incorporate AI into your strategy. Whether you're sceptical or a full-fledged fan of AI, this episode is packed with insights on lever...

Send us a text In today’s episode, Maddy sits down with Clare Wood, money mentor, accountant, and mindset coach, to unpack how business owners can confidently invest in their growth while prioritising profit over ego-driven decisions. Drawing from Maddy’s own journey—from chasing revenue milestones to building a stable, profitable business—Clare offers actionable insights on money mindset, risk-taking, and how to know if you’re ready to make that next big leap. If you’ve ever wondered how to ...

Send us a textWelcome to the first episode of 2025! In today’s episode, we're starting the year with bold decisions and intentional shifts. Join us as we reflect on habits and mindsets we're leaving behind, and explore the impactful changes we're making to align our lives and businesses with growth, authenticity, and joy. Episode Highlights: The mindset shift that can break the cycle of unrealistic expectations. Why prioritizing play might just be your secret weapon for succes...

Send us a textAs 2024 wraps up, join us as we share unfiltered advice on setting meaningful goals, shifting your mindset, and aligning actions with your values for an unstoppable 2025. Reflecting on personal milestones and breaking down the psychology of success, this episode is packed with actionable steps to help you grow. Episode Highlights: Why goal setting feels scary—and how to overcome it Identifying and breaking free from inherited goals The mindset behind sustaina...

Send us a textToday, we’re joined by Kelsey McCormick, founder of Coming Up Roses, to explore how “squiggly” creative entrepreneurs can turn their unique energy into successful launches. Drawing from her experience marketing for iconic brands like Coachella and Katy Perry, Kelsey shares her signature Warm-up Method—a three-step process to transform ideas into income. From identifying your audience’s readiness to buy to building trust and converting sales, this conversation is packed with prac...

Send us a textToday’s episode is a little different but one worth tuning into. In this keynote delivered at Melbourne Crown Casino, Maddy Birdcage takes you behind the scenes to show how breaking the rules can revolutionise your business and marketing strategy. From mindset shifts to leveraging marketing psychology, this episode is packed with practical insights to help you show up authentically, find your ideal audience, and build a business you love. Whether you’re just starting out or scal...

Send us a textToday we’re diving into the world of mainstream mindset advice to separate the fluff from the facts. From toxic positivity to manifestation myths, we explore how nuanced and personal the journey to a strong mindset is. Whether you're just starting to rewire your thought patterns or a seasoned entrepreneur navigating the complexities of goal-setting, this episode is packed with real talk and actionable insights. Episode Highlights Toxic Positivity Harms: Suppressing emo...

Send us a textIn this episode, Maddy and Caroline dive into the often unspoken challenges of building a business when the people closest to you don't fully support your dreams. Whether it’s a partner, family member, or friend who doesn’t understand your vision, this episode is packed with actionable strategies and real talk to help you navigate these tough dynamics. Highlights & Takeaways: Understand the psychology behind why loved ones might hesitate to support your entrepreneu...