➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe
I'm breaking down two strategies that explode engagement without paid ads: trendjacking and newsjacking. These are proven plays I run on my own content and for EXP's brand account that consistently go viral. Trendjacking means jumping on popular trends and making them your own. Newsjacking is straight from the PR playbook: green screen yourself over news articles and become the instant local expert. I show exactly how to spot trends in your daily scroll, use CapCut's teleprompter feature, and turn comments into listing conversations.
➡️ Timestamps
0:00 Two strategies to explode reach
0:38 What is trendjacking?
3:08 Trendjacking examples (perching, phone drop, What's Going On)
6:04 Official apology trend for EXP
7:01 How to spot trends to jack
8:28 The 80-20 content mix
9:05 When trend content turns into deals
9:28 What is newsjacking?
10:08 Green screen strategy from PR world
11:03 Using CapCut teleprompter
12:14 Jared James case study
13:00 Local newsjacking opportunities
➡️ Connect With Wendy
https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/
#TrendJacking #NewsJacking #RealEstateMarketing #SocialMediaStrategy #OrganicEngagement #ContentCreation #InstagramReels #RealtorTips #GreenScreenStrategy #ViralContent #EXPRealty #LocalExpert
Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe
Discover how top real estate agents are generating 100% inbound leads using YouTube long-form videos—no paid ads, no Zillow leads, and no cold outreach. In this interview, Wendy speaks with Ally the Agent, a two-time ICON agent who sells 30+ homes a year from a channel with just 1,200 subscribers.
You’ll learn the exact YouTube video ideas, SEO strategy, lead funnels, and content playbook Ally uses to attract high-intent buyers, build trust, and convert clients consistently. If you want to grow your real estate business with organic lead generation, this episode breaks down everything—from video length to pros & cons videos to lifestyle content buyers actually care about.
Timestamps
00:00 – Why buyers don’t care about market stats
01:12 – How Ally sold 48+ homes a year with YouTube
03:30 – The power of long-form content for realtors
05:18 – Video topics that attract real buyers
07:05 – Ally’s YouTube playbook for real estate agents
09:42 – Lifestyle content vs. “boring” real estate videos
12:20 – How to create converting feeder videos
14:55 – The #1 step to start your own YouTube channel
Connect With Wendy
https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/
#realestateagent #realestatetips #realestateleads #organicleadgeneration #youtubemarketing #realestateyoutube #realtortraining #realtorlife #youtubeforrealtors
➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe
Andy Griesinger reveals how he closed 100+ transactions with zero paid ads using one simple truth: Instagram is your billboard. His strategy blends heavy networking, real relationships, and daily content that builds TLC trustworthiness, likability, and credibility.
He breaks down why personal posts spark real conversations, how staying top-of-mind creates organic leads, and why the “post I almost didn’t post” often hits hardest. Andy shows exactly how clients judge your page instantly and how to make that moment count.
➡️ Timestamps
0:00 Trusted realtor
0:46 Building TLC
1:49 100+ transactions
2:50 Instagram is my billboard
5:01 Turning views into conversations
6:12 Power of personal posts
9:35 The post I almost didn’t post
11:17 Key tips
12:13 We're here for it
➡️ Connect With Wendy
https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/
#OrganicLeadGen #InstagramRealtorStrategy #BuildTLC #RealEstateMarketing #InstagramForAgents #RealtorTips #NetworkingRealtor #SocialMediaForAgents #EXPRealty #OrganicMarketing #LeadGenerationTips #RealEstateLeads
➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe
Three years ago, Camryn Cisneros was driving trucks in the Army. Today, she's reshaping what belonging means in real estate—and proving that identity isn't just personal, it's profitable.
In this episode, Wendy Forsythe sits down with Camryn to explore how she went from military service to purpose-driven agent, and how One eXp is turning community into a record-breaking business advantage. This conversation goes deep on imposter syndrome, the critical difference between mentors and sponsors, and why building relationships isn't just culture—it's strategy.
If you've ever felt like you don't fit at the table, Camryn's message is clear: build the damn table. That mindset shift might be the most profitable move of your career.
➡️ Show Links
Instagram: https://www.instagram.com/camryncisneros/?hl=en
Facebook: https://www.facebook.com/camryn.cisneros.7/
➡️ Timestamps
01:12 — Why belonging is good for business
05:00 — From military service to entrepreneurship
08:20 — When success feels lonely
13:01 — Breaking records with One eXp
15:23 — You're one yes away from changing your life
21:38 — Mentors vs. sponsors—and the fear of asking
25:32 — Thank you to our One eXp leaders
➡️ Connect With Wendy
https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/
#OneeXp #eXpRealty #RealEstateCommunity #BelongingMeansBusiness #CamrynCisneros #RealEstateLeadership #RealEstatePodcast #RealEstateGrowth #AgentSuccess #IdentityIsPower #WomenInLeadership #MilitaryToEntrepreneur #ImpostorSyndrome #BuildYourOwnTable
➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe
Most agents are busy. Few are strategic. Matt Spangler is here to fix that.
In this episode, Wendy Forsythe sits down with Matt Spangler—a marketing strategist with two decades of experience helping real estate professionals cut through the noise and build brands that actually generate business. No fluff, no busywork—just clarity on who you serve, creativity that stands out, and systems that move the needle.
Matt breaks down why niche focus beats broad appeal, how pillar events create compounding visibility, and what kind of content actually gets noticed in a crowded feed. Then the conversation shifts to AI—and how agents can use it to think sharper, ask better questions, revive cold leads, and spark new deals in minutes.
If you're ready to stop marketing like everyone else and start building something that works, this one's for you.
➡️ Show Links
LinkedIn: https://www.linkedin.com/in/mrmattspangler/
➡️ Timestamps
00:00 — Matt Spangler's two decades in marketing
01:12 — Welcome to X Factor Marketing
04:17 — Real estate branding requires two things
09:06 — Focus weekly time on your core customer
14:15 — The power of pillar events
18:36 — Content creation that actually gets noticed
26:02 — How AI helps agents think, prospect, and close
➡️ Connect With Wendy
https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/
#RealEstateMarketing #AIForAgents #PersonalBranding #NicheMarketing #RealEstateContent #PillarEvents #AgentGrowth #MarketingStrategy #ContentThatConverts #RealEstate2025 #XFactorPodcast #WomenInLeadership
➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe
What happens when you trade chef whites for content calendars—and accidentally build an 8-million-follower empire rooted in therapy jokes and group chat chaos? You get Gina Tash.
In this episode, Wendy Forsythe sits down with the co-founder of @MyTherapistSays to unpack one of the most unconventional entrepreneurial journeys you'll hear. Gina shares how she went from culinary school and catering gigs to monetizing Instagram anonymously, hiring her most passionate fans, and turning viral memes into Gucci collabs, Met Gala moments, and a fiction TV deal currently in development.
If you're navigating burnout, imposter syndrome, or trying to scale something authentic in a noisy digital world—this conversation is your blueprint.
➡️ Show Links
Instagram: https://www.instagram.com/ginatash/
Facebook: https://www.facebook.com/TheGinaTash/
➡️ Timestamps
00:15 — Welcome & Introduction
01:26 — From culinary school to 100M+ impressions per month
03:50 — Why culinary school was the hardest thing she's ever done
04:25 — The entrepreneurial mindset: "If I do it, I do it properly"
07:10 — Monetizing at 5K followers—how brands started paying early
09:03 — Growing pains: delegating, hiring, and protecting brand voice
14:21 — Dream collabs: Gucci, Valentino, and the Met Gala
16:36 — The viral content formula: "We know in 5 seconds if it'll blow up"
18:34 — Consulting brands on viral social strategy
20:15 — Why Gen Z wants messy, real, behind-the-scenes content
25:17 — Decision-making: "Majority wins or we debate it out"
26:41 — What's next: TV, books, and infinite growth
27:32 — Gina's X Factor: making women feel less alone
➡️ Connect With Wendy
https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/
#WomenInLeadership #MindsetMatters #FemaleEntrepreneurs #FeminineEnergy #BurnoutPrevention #ConfidenceGap #ViralContentStrategy #MentalHealthMemes #EntrepreneurialMindset #AuthenticBranding #ContentCreatorTips #WomenEmpowerment #LeadershipMindset #PivotYourCareer #InstagramGrowth #TherapyHumor #MyTherapistSays
➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe
Homes.com CMO Chris Mumford (ex-GEICO, creator of GEICO Caveman & Hump Day campaign) reveals how Your Listing Your Lead is disrupting Zillow & real estate marketing.
Discover challenger brand strategies behind Super Bowl 2024 with Dan Levy & Heidi Gardner, why brand personality beats metrics, talkability marketing grows brands 2.5X (McKinsey), and non-lead diversion delivers true agent leads.
➡️ Show Links
Instagram: https://www.instagram.com/homesdotcom/
Website: https://www.homes.com/
Facebook: https://www.facebook.com/homesdotcom/?ref=_xav_ig_profile_page_web#
➡️ Timestamps:
0:18 GEICO legacy & iconic campaigns
1:18 What is a challenger brand?
2:37 Early career: UPS vs FedEx, GEICO 2006
4:05 Innovation under pressure
5:19 Brand personality is the ultimate asset
6:30 Shift from TV to omnichannel
8:26 Know your identity → know your risks
9:09 Homes.com: Mission-driven challenger
10:58 GEICO innovation: 3–4 storylines in TV
13:05 Homes.com = Robin Hood fixing lead models
13:55 “Your Listing, Your Lead” explained
14:38 Zillow model vs Homes.com (never sells leads)
15:02 Agent-first: Faster sales via internet power
16:01 Super Bowl 2024 launch breakdown
16:25 Dan Levy + Heidi Gardner inject personality
18:06 Acquired & flipped to non-lead-diversion
18:30 Super Bowl = massive exposure play
20:01 Top-funnel → mid-funnel education
21:18 Old channels reborn: Direct mail, email
22:09 Agents: Layer your brand on Homes.com
23:30 Myth: Talk = 2.5X growth (McKinsey)
24:44 Not all PR is good PR
25:10 Create cultural conversations
26:37 X Factor: Extreme competitiveness
➡️ Connect With Wendy
https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/
#HomesCom #YourListingYourLead #Zillow #ChallengerBrand #SuperBowl2024 #DanLevy #HeidiGardner #GEICOCaveman #HumpDay #RealEstateMarketing #AgentLeads #BrandPersonality #Talkability #McKinsey #NonLeadDiversion #ChrisMumford #RobinHoodBrand #Omnichannel #DirectMail #XFactorMarketing
➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe
How do you build a lasting brand in a noisy, fast-changing world?
By doing the work, leading with purpose—and letting your story become your strategy.
In this powerful episode, Wendy Forsythe sits down with Andrea Ocampo—creator, innovator, and architect of influence—to explore how courage, curiosity, and community can transform your career and your confidence.
Andrea’s story takes her from NFL sidelines to the boardroom, where she’s helped brands and leaders communicate authentically and build influence with impact.
Together, we dive into storytelling, leadership, AI, and what it means to lead with heart in the digital age.
➡️ Timestamps
00:00 — Welcome & Introduction
01:00 — Andrea’s journey from cheerleader to creator
04:30 — Building a brand through community, not campaigns
07:15 — The power of storytelling in leadership
10:05 — How to overcome fear and “fail forward”
13:20 — AI as your research partner (not your replacement)
17:00 — Courage, authenticity, and women leading differently
22:45 — The Miami Women Dinner Series and community building
26:00 — How to overcome on-camera nerves and show up confidently
29:00 — Andrea’s personal X Factor
➡️ Connect With Wendy
https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/
#WomenInLeadership #RealEstate2025 #MindsetFitness #ConfidenceGap #SpeakUp #AskForHelp #FeminineEnergy #EXPRealty #XFactorPodcast #RickyMendeece #WomenEmpowerment
➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe
Ricky Mendez isn't your typical motivational speaker—he's an implementational force who transforms mindset into measurable action. From directing over half a billion dollars in sales to working with global brands like Costco, Home Depot, and lululemon, Ricky discovered something profound: without feminine energy, he was burning out. Now, as a rare male champion of women's empowerment, he's on a mission to help women shatter the confidence gap through his Mindset Fitness framework—gratitude reframing, energy conversion, and "pointing thumbs not fingers." His message to women? "Do not let weak-minded men tell you what you can or cannot do." Whether you're facing judgment or fear of speaking up, Ricky's tactical hacks—like his gratitude poem and "I Am Great" photo album—will rewire how you show up and lead.
➡️ Timestamps
00:00 Welcome + Why Mindset Matters for Women in Leadership
01:26 What Is Mindset Fitness? Ricky’s Powerful Definition
03:18 Feminine Energy & Burnout: The Hidden Power Shift
04:17 The Confidence Gap: Why Women Hold Back
07:38 Speaking Up Isn’t Optional—It’s a Responsibility
09:01 Judgement, Fear & Visibility: How to Build Real Confidence
11:55 Facing Harsh Criticism as a Woman? Here’s the Reframe
15:56 The Framing Technique That Will Change Your Mindset
20:41 Wendy’s X Factor & The Power of Sponsorship Over Mentorship
27:08 Final Takeaways: Ask for Help, Speak Up, and Lead Boldly
24:08 Mentorship vs. Sponsorship: The Key to Advancing Women Leaders
26:19 Reactive vs. Proactive: A New Approach to Supporting Women
➡️ Connect With Wendy
https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/
#WomenInLeadership #RealEstate2025 #MindsetFitness #ConfidenceGap #SpeakUp #AskForHelp #FeminineEnergy #EXPRealty #XFactorPodcast #RickyMendeece #WomenEmpowerment
➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe
Maria Wendt transformed Instagram into her stage and built a multi-million dollar digital empire—not with gimmicks or shortcuts, but through raw vulnerability and relentless consistency. From watching her dad start a business at age 7 to coaching thousands of entrepreneurs on scaling with integrity, Maria reveals the courage it takes to build trust when your "fingers are shaking" before you hit post. As a single mom running an eight-figure business, she's cracked the code on batching content, repurposing strategically, and making millions from the 1% while giving insane value to the 99%. Her mission: help women make money and build businesses that give them freedom. If you're in the messy middle of scaling, Maria's systems and unfiltered honesty will show you the way.
➡️ Show Links
Instagram: https://www.instagram.com/maria.wendt/
Website: https://www.mariawendt.com/
LinkedIn: https://www.linkedin.com/in/mariafwendt/
Facebook: https://www.facebook.com/p/Maria-Wendt-Official-100090621002736/
X/Twitter: https://x.com/mariafwendt
➡️ Timestamps
00:00 Maria Wendt, From $63 to 7 Figures
01:27 Entrepreneurship Lesson at Age 7
03:11 Moving to Instagram and Building Trust Through Vulnerability
06:33 Blue Ocean Strategy: Go Where Everyone's Afraid
08:34 Finding Courage: If Your Fingers Aren't Shaking, Post It
09:43 Content Systems: Batching 40 Reels and Repurposing 85%
16:34 Mission to Empower Female Entrepreneurs
20:00 Challenges Women Face as Cultural Expectations Shift
23:00 Advice for the Messy Middle: Consistency Over Perfection
25:49 X Factor: Kindness Opens Doors
➡️ Connect With Wendy
https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/
➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe
Seth Siegler went from real estate agent to Chief Innovation Officer at EXP Realty, leading AI transformation for 90,000+ agents worldwide. As a self-taught coder who sold two startups, Seth reveals how AI won't replace agents—it'll make them exponentially better. From meeting EXP founder Glenn Sanford at a hackathon to getting early access to OpenAI and Google's latest tools, Seth shows how "citizen developers" are building custom software without coding experience. His mission: democratize AI so every real estate professional can scale their business beyond what they thought possible.
➡️ Show Links
LinkedIn: https://www.linkedin.com/in/sethsiegler/
➡️ Timestamps
00:00 Seth Siegler, Innovator in Real Estate Tech
00:04 Chief Innovation Officer at eXp Realty
00:12 Agents Worry About Being Replaced by AI
00:18 AI Enhances, Doesn't Replace Real Estate Professionals
00:32 Building iBuyer Systems and Luna 2.0 Chatbot
01:25 From Real Estate Family to Agent and Tech Founder
02:36 First Startup Tech for Brokerage Gained Traction
03:07 Meeting eXp's Glenn Sanford at a Hackathon
04:48 Role as CIO Forward-Thinking, Applying Emerging Tech
11:33 AI Training Helping Agents Use AI for Business Growth
17:40 Citizen Developers Non-Coders Building Software with AI
23:57 Rewarding Projects Evangelizing AI's Potential for Agents
➡️ Connect With Wendy
https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/
➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe
Gina Kirschenheiter was packing lunches at 5 AM for six kids when she realized reality TV fame wasn't forever—but the platform it gave her could build something lasting. After eight years on Bravo's Real Housewives of Orange County, she and partner Travis Mullen made a bold leap into real estate, launching The Gated Group at EXP Realty with a mission to protect clients like a "gate around them throughout the entire journey." What started as Travis pushing Gina toward real estate ("I never saw that coming") became a powerhouse team that's already closed $8.5-10M in sales, gets houses into escrow in a week or less, and proves that with authenticity and hustle, you can turn celebrity into meaningful business success while staying true to who you are.
➡️ Show Links
Gina's Instagram: https://www.instagram.com/ginakirschenheiter/
Travis's Instagram: https://www.instagram.com/travis.mullen.85/
The Gated Group: https://gatedgroup.com/
➡️ Timestamps
00:00 From Reality TV Spotlight to Real Estate Arena
02:29 Six Kids, 5 AM Lunches, and Work-Life Balance
03:21 The Transition: Using Platform to Create Something Else
04:35 "We're Really Doing the Work" - Beyond the Celebrity
05:19 Making Yourself Approachable Despite Fame
06:27 When Perception Works Against You
07:40 "We Are the Most Powerful Marketing Team"
08:52 "Be the Celebrity of Your Own Market"
09:43 One Brand Strategy: Personal + Professional
11:19 The Gated Group: Building Something Bigger Than Names
12:52 The Gate Symbolism: Keeping Clients Safe
15:16 Why EXP Realty Was the Right Fit
17:10 Each Other's X-Factors: Connection vs. Problem-Solving
21:56 Partnership Advice: Stay in Your Lane
25:18 Future Vision: Quality Over Quantity Team Growth
27:09 Being a Tool in Other Agents' Tool Belts
➡️ Connect With Wendy
https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/
➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe
Summer Goralik was following a suspect home from her investigator job at the Orange County DA's office when she realized—pregnant and terrified—she needed a different path. Trading her government badge for entrepreneurial freedom, she launched a compliance consulting practice that her husband said would make them "officially poor." Nine years later, she's built a thriving "Company of One" helping brokers navigate California's regulatory maze, armed with insider knowledge from her six years at the Department of Real Estate. Her first self-published article about DRE audits remains her most-read piece to date, proving that even the most unglamorous niches can build empires. From escrow officer to criminal investigator to sought-after consultant, Goralik reveals why unfiltered honesty is her superpower, exposes how brokers wait until the 11th hour to care about compliance (then panic), and explains why teaching people boring things they need to know beats chasing glamorous topics nobody cares about.
➡️ Show Links
LinkedIn: https://www.linkedin.com/in/summergoralik/
➡️ Timestamps
00:00 From Following Suspects to Following Her Own Path
01:24 The 10-Second Elevator Pitch That Wins
02:14 "I Have That Insider Knowledge"
03:17 Company of One: The Solo Empire
04:21 Escrow Drove Me to Government Work
05:08 Pregnant, Followed Home, Time to Pivot
05:44 "No One's Going to Pay for Compliance" (Wrong)
06:33 The Article That Built a Business
07:30 "Don't Give Away So Much" (I Do Anyway)
08:36 Being Too Honest on LinkedIn Works
10:16 Teaching Boring Things People Actually Need
11:43 "We Will Officially Be Poor" - Proving Him Wrong
13:27 Compliance Is Trending (Finally)
14:36 The DRE Question That Gets Every Broker
15:25 Stop Waiting for the 11th Hour
18:34 My X-Factor: Unfiltered Honesty
➡️ Connect With Wendy
https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/
➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe
Darryl Davis went from emancipated minor at 16 to building Long Island's #1 real estate office by proving that mindset beats tactics every time. This top coach who says "real estate saved my life" reveals why wearing a name tag everywhere creates million-dollar deals, how the "inline dialogue" turns cold calls into conversations, and why smiling might be your most underutilized business tool. His X Factor? Studying human connection like a science—because in real estate, connection is currency.
➡️ Show Links
https://www.darryldavisseminars.com/
https://www.linkedin.com/in/darryldavis/
➡️ Key Segments
0:00 – Emancipated at 16: The Tough Childhood That Built a Champion
0:17 – From 19-Year-Old Rookie to Top Producer Overnight
0:31 – Building Long Island's #1 Office (Against All Odds)
0:39 – Finding Your Unique Voice When Everyone Sounds the Same
1:04 – "Real Estate Saved My Life" – The Healing Power of Helping
1:08 – Mindset Medicine: What New Realtors Actually Need to Hear
2:15 – Starting at 19: When Hunger Beats Experience
3:37 – Stop Copying, Start Being: Authentic Personal Branding
5:06 – Your Voice Is Your Superpower (Use It)
6:37 – Agents Over Politics: Choosing Service in Divided Times
7:43 – New Realtor Reality: Your Mindset IS Your Income
10:20 – The Inline Dialogue: Cold Calls That Feel Like Conversations
12:27 – The Name Tag Millionaire: Wearing Success Everywhere
13:33 – Beyond Commissions: Building Wealth Through Real Estate Investing
14:40 – Metaphors That Sell: Making Complex Concepts Click
17:19 – How Selling Houses Healed Childhood Anger
19:54 – Darryl's X Factor: Studying Human Connection Like a Science
21:08 – The Million-Dollar Smile: Your Most Underused Business Tool
➡️ Connect With Wendy
https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/
➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe
Rob Giglio built his career at the intersection of art and science, transforming from consumer packaged goods at P&G to revolutionizing go-to-market strategies at art.com, HubSpot, DocuSign, and now Canva—where he's leading the charge to empower the world to design. This servant leader who "loves sales and marketing like his two sons—for different reasons" reveals why understanding customer segmentation can transform entire industries, how features become benefits in functional products, and the three non-negotiable attributes he seeks in every hire: wattage, results orientation, and true leadership.
In this episode, he shares why Canva might be "the funnest job at the funnest company," how a two-step mission creates unstoppable flywheels, and the profound advice from his father that shaped his X Factor: "The most worthy deed helps someone else succeed." From discovering that a third of art buyers don't care about the art itself to building bridges between brands and buyers, Rob unpacks the playbook for scaling enterprise growth while never taking yourself too seriously.
➡️ Show Links
https://www.canva.com/
https://www.linkedin.com/in/robgiglio/
➡️ Key Segments
00:00 – Sales vs Marketing: "I Love Them Both Like My Two Sons"
00:17 – From Nothing But Ambition to Billion-Dollar Boardrooms
00:40 – Three Hiring Essentials: Wattage, Results, and Road-Building Leaders
01:25 – The Accidental Strategy: Why End-User Focus Connects Every Role
02:17 – Art + Science = Great Marketing (Plus a Lot of Data)
02:36 – The Interview Lie: "I'm a Salesperson" (But Really Both)
04:02 – Art.com Lessons: Why Your Boss Matters More in Startups
04:50 – The Missing TAM Study That Changed Wall Decor Forever
05:41 – Shocking Discovery: 1/3 of Art Buyers Don't Care About Art
06:33 – Van Gogh's Starry Night: Decor Match or Artist Story?
07:53 – HubSpot Magic: Marketing to Marketers Just Like Me
09:42 – From Big Company to Startup: Why Hands-On Matters
10:58 – DocuSign Reality: When Features ARE the Benefits
13:03 – "The Funnest Job at the Funnest Company" – Inside Canva
13:45 – Three Founders, Three Legs: The Perfect Leadership Stool
14:28 – The Two-Step Mission: Get Big to Do Good (Then Repeat)
15:35 – Taking Work Seriously Without Taking Yourself Seriously
16:46 – Austin Vibes and Aggressive Goals: Building Enterprise
18:13 – Wattage Over IQ: How Bright Does Your Bulb Burn?
18:54 – Results Orientation: Finding People Who Stop at Nothing
19:50 – Flag Planters Who Build Roads: Redefining Leadership
20:47 – Canva Create: The Mind-Blowing Campaign Experience
22:24 – Nike's Timeless Empowerment: "If You Let Me Play"
23:36 – Building Your Brand: The Forgotten Second Pillar
24:38 – The Bridge Between Product and Buyer: Critical Connection
26:01 – Rob's X Factor: The Most Worthy Deed Helps Others Succeed
➡️ Connect With Wendy
https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/
#RobGiglio #Canva #CanvaCreate #XFactorMarketing #GoToMarket #ServantLeadership #MarketingStrategy #SalesAndMarketing #HubSpot #DocuSign #EnterpriseSales #DesignForEveryone #StartupLessons #ProductLedGrowth #BrandBuilding #CustomerSegmentation
➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe
Brad Inman spent 40+ years revolutionizing how the real estate industry communicates and innovates, transforming from a San Francisco Examiner journalist to founding Inman News—the industry's most trusted media empire. After selling to Beringer Capital in 2021, this serial entrepreneur who launched platforms like HomeGain, TurnHere, and ClimateCheck is now disrupting the longevity space with Livelong Media.
In this episode, he reveals why homes will come to consumers (not the other way around), how AI is creating "godlike" capabilities in real estate, and the tenacious mindset that helped him champion tech underdogs when the industry feared innovation. From interviewing Barbara Corcoran's mic-stealing moment to buying a San Francisco home to be at the center of AI development, Brad shares the unfiltered truth about building media empires, embracing failure, and why authenticity beats perfection every time.
➡️ Show Links
https://livelongmedia.com/
https://www.livelong.events/
https://climatecheck.com/
https://www.linkedin.com/in/bradinman123/
https://www.inman.com/author/bradinmangmail-com/
➡️ Key Segments
00:00 – From Real Estate Journalism to Digital Media Pioneer
00:19 – Why Buyer Agents and ReMax Led the Tech Revolution
00:35 – The Industry That Feared Technology: Brad's Mission
01:13 – Serial Entrepreneur DNA: Why Realtors Are Like Startups
01:33 – Welcome to XFactor Marketing with Brad Inman
02:28 – Origin Story: From Print Journalism to Internet Pioneer
03:16 – Building Trust: How Integrity Created an Empire
04:35 – AI Revolution: Why Brad Moved to San Francisco at 70
05:27 – Launching Tech Giants: Zillow, Lending Tree & The Underdogs
07:14 – The $800 Million "Four Transaction" Success Story
08:01 – Championing Diversity: Yas's Transformative Influence
09:20 – Gen X Takes Charge: The Leadership Revolution
10:26 – Technology as Default: Why Gen X Should Run Everything
11:50 – AI's Godlike Transformation of Real Estate
13:29 – Homes Coming to Consumers: The Future of Property Search
14:55 – Transparency Revolution: Why Deception Dies with AI
16:25 – The Art of Humility: Barry Diller, Barbara Corcoran & Gary Keller
20:24 – The New Kid Who Forgot His Name (And Won Hearts)
22:13 – Authenticity Over Perfection: Being Human as Strategy
23:09 – Never Give Up But Know When to Throw Grandma Off the Boat
24:40 – One Candle on eBay: The Hard Truth About Starting
25:19 – Brad's X Factor: Tenacity That Never Quits
➡️ Connect With Wendy
https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/
➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe
Alan Stein Jr. spent 15+ years training NBA legends like Kobe Bryant and Kevin Durant, studying what separates the elite from everyone else. Now one of the world's most sought-after corporate performance coaches, he's taken those championship principles from the court to the boardroom, helping Fortune 500 executives and entrepreneurs unlock their peak potential. In this episode, he breaks down the exact blueprint that built champions: why mastering basics beats chasing hacks, how to earn unshakeable confidence through repetition, and the "next play" mentality that turns setbacks into comebacks.
➡️ Show Links
https://alansteinjr.com/
https://www.linkedin.com/in/alan-stein-jr/
https://twitter.com/AlanSteinJr
https://www.instagram.com/alansteinjr/
https://www.facebook.com/AlanLSteinJr/
➡️ Key Segments
00:00 – From Basketball Courts to Corporate Success
00:25 – The "Never Get Bored with Basics" Philosophy
01:05 – Why Discipline Beats Motivation Every Time
01:42 – Welcome to XFactor Marketing
03:21 – Alan's Origin Story: From Passion to NBA Performance Coach
04:39 – The 3 Habits That Define Champions
07:22 – Focus on Bricks, Not Walls: Breaking Down Big Goals
09:30 – Conquering Self-Doubt Like an Elite Athlete
14:41 – Motivation vs. Discipline: Making the Right Choice
19:40 – Coaching Teens vs. NBA Stars: Universal Success Principles
22:35 – Alan's X Factor: Why Caring Changes Everything
25:52 – Inside Alan's Books: Raise, Sustain, and Next Play
➡️ Connect With Wendy
https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/
➡️ Download the FREE “Content Creation Realities & Lessons: A Guide to Smarter Strategy”: https://stan.store/wendyforsythe
Scott Clary went from selling a tech company to building one of the most recognized personal brands in business. As host of the Success Story Podcast (50M+ downloads) and a weekly newsletter reaching 321,000+ subscribers, he’s mastered the art of creating content that opens doors. In this episode, he shares how to pick the right platform, stay consistent, and reverse-engineer success so your brand becomes your greatest career asset.
➡️ Show Links
https://www.successstorypodcast.com
https://www.linkedin.com/in/scott-clary/
https://twitter.com/scott_d_clary
https://www.instagram.com/scottdclary/
➡️ Key Segments
00:00 – Future-Proofing Your Career Through Personal Brand
02:15 – From Tech Exit to Media Empire
04:00 – Why Scott Chose Podcasting Over Other Content Formats
06:30 – The #1 Trait Shared by High Performers
09:20 – How Obsession Drives Long-Term Success
12:00 – Picking the Right Platform for Your Strengths
14:45 – Why Most People Quit Before They Win
16:50 – The “Create for Your Past Self” Content Framework
18:30 – Building an Audience From Zero: Scott’s First Steps
21:00 – The Year It Takes to See Traction — and How to Speed It Up
23:40 – Reverse-Engineering Top Creators Without Copying
27:20 – Scott’s X Factor and Why It Matters
33:00 – Final Advice: Start Now, Stay Consistent, Play the Long Game
➡️ Connect With Wendy
https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/
➡️ Download the FREE "AI Tools Playbook" with the most actionable takeaways from this episode: https://stan.store/wendyforsythe
➡️ Join our community: https://stan.store/wendyforsythe
Discover the AI tools my team uses daily to save time and enhance marketing efficiency. From email management with Fixer.ai to automation with n8n.io, learn how to leverage AI for business growth and stay ahead in the AI revolution.
➡️ Timestamps
00:00 Introduction to AI Tools
01:26 Welcome to X Factor Marketing Podcast
01:48 Overview of AI Marketing Toolkit
02:24 Inspiration from The Gathering Event
04:14 Tool 1: Fyxer.ai for Email Management
07:30 Tool 2: ChatGPT for Custom GPTs and Thought Partnership
12:43 Tool 3: Gamma.app for AI-Powered Presentations
14:07 Tool 4: Lovable.dev for No-Code Websites and Apps
15:41 Tool 5: n8n.io for Workflow Automation
17:35 Tool 6: Operator.chatgpt.com for Personal Assistance
18:41 Closing Thoughts on AI Adaptability
➡️ Connect With Wendy
https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/
#AIMarketing #AITools #MarketingAutomation #ProductivityTools #FixerAI #ChatGPT #GammaApp #LovableDev #n8nIO #OperatorGPT #BusinessEfficiency #NoCode #AIPresentations #WorkflowAutomation #PersonalAssistantAI #MarketingPodcast #XFactorMarketing #AI2025 #BusinessGrowth #EmailManagement
➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe
Betsy Myers, former White House official who served both Clinton and Obama administrations, reveals why women still can't break through to top leadership roles despite decades of progress. From being "completely over her head" as Obama's campaign COO to founding the Center for Women at Bentley University, Betsy shares the strategic mindset shifts that separate women who plateau from those who rise to the top.
She's a Harvard leadership expert who discovered the critical difference between mentors and sponsors, why 70% of successful women feel like frauds, and the "sticky floor" behaviors that keep women stuck. Betsy has spent 30+ years studying women's advancement, authored "Take the Lead," and now works with eXp Realty's Women's Impact Network helping female entrepreneurs rewrite the rules of success.
➡️ Show Links
https://www.bentley.edu/centers/center-for-women-and-business
https://www.linkedin.com/in/betsy-myers/
https://www.amazon.com/Take-Lead-Motivate-Inspire-Everyone/dp/1439102082
https://www.instagram.com/expwomensimpactnetwork/
➡️ Key Segments
00:00 – Betsy's X-Factor: From White House to Women's Leadership Pioneer
02:15 – The Obama Campaign Crisis: "What Bank Account?"
04:30 – Authentic Leadership vs. Strategic Positioning
06:45 – Clinton vs. Obama: Leading Different Personality Types
08:20 – Why Women's Leadership Progress Stalled at 20%
10:15 – Mentors vs. Sponsors: The Game-Changing Difference
12:00 – The Procter & Gamble Sponsorship Model That Works
14:30 – Breaking the "Tall Poppy Syndrome"
16:45 – Female Alliance: Stop Competing, Start Collaborating
18:30 – Self-Promotion Without Arrogance
20:15 – Give Yourself Grace: You Are Worthy of Success
➡️ Connect With Wendy
https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/